John Cole Gayle Jr.

John Cole Gayle Jr.

4.9
Rating: 10.0

Licensed for 46 years

Consumer protection Lawyer at Richmond, VA
Practice Areas: Consumer Protection, Lemon Law, Debt Settlement

1508 Willow Lawn Drive, Suite 220, Richmond, VA

About John

Biography

Practice Areas

3

Practice Areas

Consumer Protection 40%

Automobile Fraud

45 years

40%
Lemon Law 40%

Co Authored Amendments to Va.'s lemon Law in 1989, 1991, and 2001

45 years

40%
Debt Settlement 20%

We help settle your debts.

20 years

20%

Fees and Rates

We have not found any cost information for this lawyer


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Licenses

Licensed in Virginia for 46 years

State: Virginia

Acquired: 1979

Active

No misconduct found

Location

The Consumer Law Group, P.C.

1508 Willow Lawn Drive, Suite 220, Richmond, VA, 23230

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John Cole Gayle Jr.'s Reviews

Avvo Review Score

4.9 /5.0

40 Client Reviews

Posted by anonymous | February 14, 2025 | Hired Attorney

This review is from a person who hired this attorney.

I highly recommend John Gayle.

I cannot recommend John Gayle highly enough! From the very first consultation, it was clear that he genuinely cared about my case and had the expertise to guide me through every step of the process. He explained everything in detail, ensuring I understood my options and the potential outcomes. Mr.... Gayle demonstrated exceptional professionalism, quick responsiveness, and a thorough understanding of the law. He worked tirelessly to achieve the best possible result for me, and I always felt confident knowing I was in capable hands. Beyond his legal skills, Mr. Gayle showed incredible empathy and patience, which made a challenging time in my life much easier to navigate. Thanks to his hard work and dedication, I achieved a favorable outcome that exceeded my expectations. If you’re looking for an attorney who is knowledgeable, compassionate, and truly committed to your success, look no further than John Gayle. He is an absolute professional and a true advocate for his clients!

Posted by Brennan | February 2, 2025 | Hired Attorney

This review is from a person who hired this attorney.

The Best Legal Team Around

The Consumer Law Group is the best. From the moment they took on my case, I knew I had the best legal team fighting for me. Their dedication, expertise, and support gave me complete confidence that I was in the right hands from day one. I appreciated how they took the time to make sure I understood t...he complex legal issues and processes of my case while always keeping me informed. They didn’t just handle my case, they advocated for me, fought for my rights, and stood by me every step of the way. The level of professionalism and commitment they bring is unmatched, and I can’t thank them enough for everything they’ve done. If you need a law firm that will fight for you and your case, you need The Consumer Law Group.

Posted by anonymous | May 29, 2024 | Consulted Attorney

This review is from a potential client who consulted with this attorney.

Consumer Focused - a true Expert!

John Cole Gayle Jr. and The Consumer Law Group were fantastic in providing guidance on handling my ‘Lemon Law’ issue with Company “S”. As suggested, I used the example letter from their website and it worked so well this is now a closed issue! Company S completely agreed with my repurchase conditio...ns. Great engagement, a fast response and completely consumer-based focus, I truly appreciated it!!! Should the need ever arise again I will reach out to The Consumer Law Group immediately for any issues in the future.

Posted by Alexander | January 17, 2024 | Hired Attorney

This review is from a person who hired this attorney.

Incredible Experience

Mr. Gayle and his staff where absolutely incredible. He handled my case with the utmost professionalism, aggression, and tirelessly worked to get everything deserved! I couldn't have been more satisfied with the results of going with a Law Firm such as this one. I would highly recommend anybody in ne...ed of an attorneys assistance to contact him because I know I will be again in the future if need be.

Posted by Sharafa | May 17, 2022 | Hired Attorney

This review is from a person who hired this attorney.

I was just really let down by my overall experience.

I am not writing this to be spiteful but to give my experience. Which overall, was not a good one. and in hindsight, there were flags that I should've paid attention to. I hired this office to represent me against Merlex Auto on them selling me a vehicle that they labelled as perfectly working, which... it wasn't. One flag that was raised, was John requesting HALF of the judgment after paying him nearly 3000 dollars to get started. It's customary for lawyers to request a third but John wanted half. it caused me back away from the representation and to use said money on fixing my car but he assured me that he saw a few flags in the case that gave him a good feeling. from then to the day of representation, their were numerous times that I had to resend papers that were already sent, buy a carfax with my money (which was misplaced), and on the day of representation, In mediation, it felt like the joke was on me and I was the only person in the room that was just finding out. At times, i felt the lawyers were too familiar with each other. my lawyer was aggressive with questioning, when he should've been. he refused to ask questions to the other party which I raised. For him to be the lead lawyer of the practice, I definitely expected more from him that day. often, during the mediation I asked myself "why didn't you just use this money to fix the car?", it was money down the drain that i could've seriously used in the situation. Afterwards, I can remember vividly standing in the lobby with Mr. Gayle as he acknowledged that things didn't go so well and saying " I wish I would caught that disclaimer earlier..." and 10 seconds later asking, "do you want to pay me now the remaining 200-300 dollars for me traveling here?" I was so angry driving home that night... this costed me money, energy, and time. i felt like such a fool for paying someone to represent me like this. This was my experience.

See All Client Reviews

John Cole Gayle Jr.'s Lawyer Endorsements

Endorse John
Geoffrey Stewart Burke headshot
Geoffrey Burke

Lemon law lawyer | Apr 02

Relationship: Worked together on matter

"John is a premier Virginia consumer protection lawyer. His extensive knowledge and history of success in the practice area is an immediate benefit to his clients. Virginia citizens requiring an excellent lemon law, debt collection / settlement, or fraud enforcement attorney should contact John Gayle without reservation."

Jacob Matthew Norris headshot
Jacob Norris

Unknown lawyer | Jul 26

Relationship: Fellow lawyer in community

"I endorse this lawyer completely. I have known John for several years now. During that time I have had the chance to talk with him and learn from him at several continuing education conferences, and am constantly amazed by his wealth of knowledge in the field of consumer law. If you are looking for help with a consumer matter, call John. You will be glad you did."

Troy D Krenning headshot
Troy Krenning

Lemon law lawyer | May 08

Relationship: Fellow lawyer in community

"I have had the chance to participate in several legal training seminars where John has been the instructor. There is no doubt that he is an expert in representing clients who are the victims of consumer law violations. In addition to being a very nice guy, he is a superb lawyer and fellow member of the National Association of Consumer Advocates. I highly recommend John!"

Hyung S Choi headshot
Hyung Choi

Lemon law lawyer | Oct 30

Relationship: Fellow lawyer in community

"John is a fantastic consumer protection lawyer. He has the skills, experiences, and credibility to help cheated consumers against bad businesses. I highly endorse this lawyer."

Howard Robert Roitman headshot
Howard Roitman

Consumer protection lawyer | Oct 07

Relationship: Other

"I endorse this lawyer."

C Steven Moskos headshot
C Moskos

Consumer protection lawyer | Aug 23

Relationship: Fellow lawyer in community

"I endorse John. He is a hardworking extremely knowledgeable attorney. He knows Virginia law and is able to help his clients get the best result possible."

Ronald Lee Burdge headshot
Ronald Burdge

Lemon law lawyer | Jan 09

Relationship: Fellow lawyer in community

"I wholeheartedly endorse John. When it comes to Virginia's Lemon Law and Credit Rights, particularly dealing with debt collector harrassment, no one knows it as well as John does. He is a remarkable fighter for his clients and has a vast understanding and working knowledge of the Consumer Protection Laws and the Virginia legal system. If you are in Virginia and you have a lemon vehicle or a problem with debt collector harassment, you could probably call a lot of lawyers - but you will not get anyone with the experience and reputation John has unless you call him. He is one of the best in the country at what he does. It's as simple as that. I highly recommend him to you."

View All Endorsements
Bruce Wayne White headshot
Bruce White

Bankruptcy and debt lawyer

Experience

Rating:  10.0 (Superb)

Honors

2026

Super Lawyer, Super Lawyers

2025

Super Lawyer, Super Lawyers

2024

Super Lawyer, Super Lawyers

2023

Super Lawyer, Super Lawyers

2022

Super Lawyer, Super Lawyers

2021

Super Lawyer, Super Lawyers

2020

Super Lawyer, Super Lawyers

2019

Super Lawyer, Super Lawyers

2018

Super Lawyer, Super Lawyers

2017

Super Lawyer, Super Lawyers

2016

Super Lawyer, Super Lawyers

2015

Super Lawyer, Super Lawyers

2014

Elected a Superlawyer, SuperLawyers

2014

Super Lawyer, Super Lawyers

2013

Super Lawyer, Super Lawyers

2012

Super Lawyer, Super Lawyers

Work Experience

2001 - 2014

Lawyer, The Consumer Law Group, P.C.

Associations

2003 - Present

National Association of Consumer Advocates

Virginia State Chair

Virginia Trial Lawyers Association, Consumer Law Section, Legislative Subcommittee

Chairman

Sample of Legal Cases

Thompson v. Kia Motors America

Full refund, and $31,500 legal fees

Wilkins v. Peninsula Motors

over $100,000 in punitive damages, legal fees over $50,000; won on appeal to the Va. Supreme Court.

See More Legal Cases

Education

1979

University of Richmond, The T. C. Williams School of Law

JD - Juris Doctor

1976

Hampden-Sydney College

BA - Bachelor of Arts

Speaking Engagements

2013

Military Law Section Fall CLE

Lemon Law

2012

National Consumer Law Center Annual Conference

Warranty Law

2011

Consumer Rights Litiation

Fraud - Protecting Your Client's Investment

Publications

N/A

Virginia Trial Lawyers Association Journal How To Evaluate A Claim Under Virginia's Lemon Law

Languages

English

Activity

Avvo Rating

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What determines Avvo Rating?
  • Experience & background Years licensed, work experience, education
  • Legal community recognition Peer endorsements, associations, awards
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