Toni Y. Long

PRO

Toni Y. Long

5.0
Rating: 10.0

Licensed for 24 years

Entertainment Lawyer at Pasadena, CA
Practice Areas: Entertainment, Contracts & Agreements, Business, Corporate & Incorporation

30 N Raymond Ave., Ste 402, Pasadena, CA

Virtual Consultation Available

Free Consultation

About Toni

Biography

I am a trusted business & entertainment attorney to creatives (writers, producers, directors, talent) for our Entertainment Practice and to sole proprietors, start-ups, family-owned companies, and small to middle market businesses for our Business Practice.

I am a trusted business attorney to entrepreneurs through the various life cycles of their businesses from formation to funding to strategic exit planning. We represent sole proprietors, start-ups, family-owned companies, and small to middle market businesses.

I am a trusted business attorney to entrepreneurs who negotiates, reviews and drafts business contracts for any stage of your business. We represent sole proprietors, start-ups, family-owned companies, and small to middle market businesses.

I am a trusted business attorney to entrepreneurs through the various life cycles of their businesses from formation to funding to strategic exit planning. We represent sole proprietors, start-ups, family-owned companies, and small to middle market businesses.

I am a trusted entertainment attorney to creatives (writers, producers, directors, talent) in film, series and music who assists our clients in protecting their IP and understanding their rights and obligations in the contracts they sign.

Practice Areas

4

Practice Areas

Entertainment 35%

25 years

35%
Contracts and Agreements 30%

25 years

30%
Business 20%

25 years

20%
Corporate and Incorporation 15%

25 years

15%

Fees and Rates

Cost

Free Consultation

$0 first 30 minutes

Hourly Rates

$ 375-550 per hour


Payment Methods

  • Cash
  • Check
  • Credit Card

Awards

Top Contributor
Top Contributor
2024 2019
Client's Choice
Client's Choice
2019

Licenses

Licensed in California for 24 years

State: California

Acquired: 2001

Active

No misconduct found

Location

The Long Law Group, PC

30 N Raymond Ave., Ste 402, Pasadena, CA, 91103-4415

tyllaw.com

Online Presence

Other places you can find Toni online.

Toni Y. Long's Reviews

Avvo Review Score

5.0 /5.0

28 Client Reviews

Showing 1 - 5 of 28 reviews

Posted by Gabrielle | February 10, 2026 | Hired Attorney | Entertainment

Awesome Entertainment Lawyer

I'm an independent filmmaker who had several questions and concerns about crew and talent contracts. Not only did Toni address my questions, but she willingly provided additional information that I had not yet considered. She was very patient, knowledgeable, and kind. In addition to the above, she a...lso had a fast turnaround time, even considering her office was coming out of a long holiday break. I would definitely recommend Toni L Long to anyone looking for an entertainment lawyer.

Posted by Ray | February 01, 2026 | Hired Attorney | Business

Toni Long: Fearless, Strategic, and Truly Outstanding

I can't recommend Toni highly enough—she's an absolute badass in the best way possible. When our business faced aggressive bullying and pressure from others trying to push us around, Toni stepped in with incredible strength and strategy. She helped us stand our ground firmly while also making sure we... stayed fully protected legally at every step. Her advice was clear, no-nonsense, and always put our interests first. She communicated promptly, explained complex things in plain language, and gave us the confidence to push back when it mattered most. Thanks to her expertise and tenacity, we came out stronger and more secure. If you're dealing with business disputes, threats, or need someone who fights smart and hard for you, Toni is the one you want on your side. Truly outstanding!

Posted by anonymous | May 11, 2025

Attorney listend to my concerns.

Called phone number on avvo, Left a message . attorney called back. She Spent time and answerd my questions thoroughly. Thanks a lot .

Posted by Judith | February 10, 2025 | Hired Attorney | Lawsuits & Disputes

Highly Effective Attorney

My friend referred me to Toni and I am so glad she did! From our very first conversation, I knew I was in good hands. She made me feel comfortable and helped me understand my options. She was a tireless advocate in the nearly two-year process of pursuing a positive outcome in a difficult negotiation ...journey. Every step along the way, she offered expert professional counsel and support. I appreciated her realistic and timely communication and her consistent follow through. My case was resolved beyond my expectations and her support helped reduce my stress exponentially. If you are considering hiring Toni, just do it. She is an awesome, honest, knowledgeable, compassionate, and incredibly effective lawyer.

Toni Long

Replied last February 11, 2025

Thank you, Judy, for your kind words! It was our pleasure to work with you and get you something close to what you deserved. And, please give yourself lots of credit. You knew your worth and stood firm. That made it possible for us to deliver this great result. All the best, Toni

Posted by Dani | March 11, 2024 | Hired Attorney | Contracts & Agreements

Prompt, thorough, responsive and diligent

Toni Long has been a wonderful attorney. She has performed numerous contract reviews and/or creations for me, managed formation of a legal entity, and promptly represented my interests when a business associate grossly violated the terms of our contract. She is thorough, very responsive and dilige...nt in her work, and fierce when you need her to be. I have been a client nearly three years and am very pleased with Toni's representation.

Toni Long

Replied last March 12, 2024

Thank you, Dani! I greatly appreciate your kind words and support!

See All Client Reviews

Toni Y. Long's Lawyer Endorsements

Endorse Toni
Michael Charles Doland headshot
Michael Doland

Business lawyer | May 09

Relationship: Fellow lawyer in community

"The answers of Ms. Long are consistently accurate, analytic, and customized to the needs of the Avvo askers. These are exactly the qualities that every client would look for when hiring an attorney."

Mark Anthony Saulino headshot
Mark Saulino

Corporate and incorporation lawyer | May 06

Relationship: Friend

"I endorse this lawyer. Toni is a great transactional lawyer with a wealth of experience that allows her to identify practical solutions to her client's problems."

Randy A. Lopez headshot
Randy Lopez

Business lawyer | May 05

Relationship: Co-worker

"Toni is a great advocate for her clients. She understands her clients' business and business needs in order to formulate a strategy to not only handle whatever issue the client may be dealing with at the present time, but looking ahead and identifying potential issues, pitfalls, and benefits, in order to best advise a client. She is a person of great integrity who cares about her client's successes. You and/or your company's best interests are truly in Toni's mind and intent."

Rebecca Goldfarb headshot
Rebecca Goldfarb

Business lawyer | Aug 29

Relationship: Worked together on matter

"I endorse this lawyer. Not only is Toni our corporate lawyer but we have referred many clients to each other. Every single client adores her and appreciates her intelligence, counsel and bedside manner. I have personally experienced her compassion and devotion with a matter we worked on together."

Robyn Carole Santucci headshot
Robyn Santucci

Business lawyer | Aug 10

Relationship: Other

"Toni is fabulous. She made setting up my corporation seamless. She's a pleasure to work with."

Dinh Thuan Luu headshot
Dinh Luu

Business lawyer | Aug 09

Relationship: Worked together on matter

"I endorse this lawyer without hesitation. Intelligent, capable and efficient. I have referred clients to Toni with great success. She is my attorney for my law firm!"

View All Endorsements
Mark Anthony Saulino headshot
Mark Saulino

Tax lawyer

Randy A. Lopez headshot
Randy Lopez

Business lawyer

Tamara Shari Benefield headshot
Tamara Benefield

Family lawyer

Robyn Carole Santucci headshot
Robyn Santucci

Family lawyer

Dinh Thuan Luu headshot
Dinh Luu

Trusts lawyer

Rebecca Goldfarb headshot
Rebecca Goldfarb

Trusts lawyer

Experience

Rating:  10.0 (Superb)

Honors

2020

Top Attorneys, Pasadena Magazine

2019

Top Attorneys, Pasadena Magazine

2018

Top Attorneys, Pasadena Magazine

2017

Top Attorneys, Pasadena Magazine

2016

Top Attorneys, Pasadena Magazine

2015

Top Attorneys, Pasadena Magazine

2014

Top Attorneys, Pasadena Magazine

2013

Top Attorneys, Pasadena Magazine

2012

Top Attorneys, Pasadena Magazine

2007

Rising Star, Super Lawyers

Work Experience

2009 - Present

Managing Partner, The Long Law Group, PC

2008 - 2009

Associate, Dreier Stein Kahan Browne Woods George, LLP

2006 - 2008

Associate, Keesal, Young & Logan

Associations

2012 - Present

Provisors

Group Leader Associate, Pasadena 6

2001 - Present

State Bar of California

Member

2002 - 2004

John M. Langston Bar Association

President - Business Law Section

Sample of Legal Cases

Representing Clients in Series A Round

See More Legal Cases

Education

2000

University of California, Los Angeles - School of Law

JD

1992

Stanford University

BA

Speaking Engagements

2018

Small Business Check Up

Business Succession Planning

Publications

Activity

Top Contributor

Toni earned significant contribution points in 2024.

Avvo Rating

Our Rating is calculated using information the lawyer has included on their profile in addition to the information we collect from state bar associations and other organizations that license legal professionals. Attorneys who claim their profiles and provide Avvo with more information tend to have a higher rating than those who do not.

What determines Avvo Rating?
  • Experience & background Years licensed, work experience, education
  • Legal community recognition Peer endorsements, associations, awards
  • Legal thought leadership Publications, speaking engagements
  • Discipline Disciplinary information may not be comprehensive, or updated. We recommend that you always check a lawyer's disciplinary status with their respective state bar association before hiring them.
Avvo Rating Levels
10.0 - 9.0 Superb8.9 - 8.0 Excellent7.9 - 7.0 Very Good6.9 - 6.0 Good5.9 - 5.0 Average4.9 - 4.0 Concern3.9 - 3.0 Caution2.9 - 2.0 Strong Caution1.9 - 1.0 Extreme Caution