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Toni Y. Long

Entertainment Attorney at Pasadena, CA

5.0   24 reviews
Free consultation Virtual consultation available
Free consultation Virtual consultation available
  • Licensed for 22 years
    State CA
    Acquired 2001
    Status
    Active No misconduct found

We have not found any instances of professional misconduct for this lawyer.

About Toni

Learn Toni’s areas of practice.

I AM A TRUSTED BUSINESS & ENTERTAINMENT ATTORNEY TO CREATIVES (WRITERS, PRODUCERS, DIRECTORS, TALENT) FOR OUR ENTERTAINMENT PRACTICE AND TO SOLE PROPRIETORS, START-UPS, FAMILY-OWNED COMPANIES, AND SMALL TO MIDDLE MARKET BUSINESSES FOR OUR BUSINESS PRACTICE.

I strive to be our clients' trusted legal advisor ... a member of their team with the goal of helping them grow their business, protect their assets and enjoy what they do.  We are not focused on our bottom line  Rather, we are focused on getting the best result for our clients that they want and need.  If it's a contract review that takes 1 hour or a complex business transaction that takes 3 months, I am committed to working on both (and everything in between) diligently, professionally and efficiently.  When a client reaches a goal or milestone because of our involvement, strategic counsel and advice, we are buoyed by that success as if it were our own.  

Outside of the office, I love spending time with our family and friends, going to the movies, floating in the pool, playing board games, going hiking, and enjoying great California wines.  

Awards

Client's Choice 2019
Client's Choice
2019
Top Contributor 2019
Top Contributor
2019

Photos and videos

Location

The Long Law Group, PC
30 N Raymond Ave., Ste 402
Pasadena, CA, 91103-4415

Reviews

5.0 / 5.0
  24 customer reviews
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Client's Choice 2019
Client's Choice
Client's Choice is an Avvo award granted to attorneys with a significant number of client reviews over 4 stars in a given year.
Posted by Evelyn | April 24, 2023
This review is from a potential client who consulted with this attorney.
| Consulted Attorney
Professional, transparent and knowledgeable
Would absolutely recommend Toni Long! She is simply, truly AMAZING, very professional and warm. I approached her with several legal issues. From the moment I talked to her she made me feel comfortable and was straightforward with me. Toni is about as knowledgeable and as approachable as it gets! She was great at talking me down and keeping my emotions in check when we were going back and forth, and honestly gave me the BEST advice! She will tell you like it is. I like her communication style. She attentively listened to my issues, and was soooo personable, respectful, non-judgmental, understanding, caring, and honest. Toni has a deep understanding of the law and was truthful and realistic about the different potential outcomes. The wealth of knowledge that Toni has certainly will make you feel comfortable moving forward towards the right direction. She is able to keep a big-picture perspective. Her primary concern was that of my well being, and for that I'm forever grateful for, particularly during what has been such a challenging time. She communicated effectively over email, and text, and was responsive by phone. My overall experience if i can rate it more than 5 stars i would. Don't waste time reviewing others, just pick up the phone and see for yourself. I hope this review will help, it is honest based on my personal experience.
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Posted by Kimberly | October 13, 2022
This review is from a potential client who consulted with this attorney.
| Consulted Attorney
Most ethical lawyer out there
Toni is an amazing lawyer. Due to a complicated and high dollar case I have had to talk to several people. First off, Toni is an amazing listener. Second, she is not the sleazy kind of lawyer I am so of. She’s opposite of that! She told me the truth when I couldn’t decipher the law; even though it wasn’t what I “wanted to hear,” but she’s right. She’s humble, smart and knows law. I highly recommend her.
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Posted by Fabio | February 18, 2022
This review is from a person who hired this attorney.
| Hired Attorney
Business Purchase Negotiations
I found Toni thanks to the great reviews about her I read on Avvo, and now I find myself adding one! I just purchased a 20 year old business. Toni explained to me the process very clearly from the very beginning and with her colleague Frederick she guided me through the obstacles of the negotiation. The sellers gave me a few challenges, but Toni and Frederick protected me along the way. The two of them have always been matter of fact, quick yet friendly. I found them very professional and efficient.
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Posted by Tyler | March 7, 2022
This review is from a person who hired this attorney.
| Hired Attorney
Best Indie Film Firm in SoCal
The Long Law Group advised our film all the way from financing through final sale. Toni and the team are our go-to firm for all things film production legal.
Posted by Sean | May 15, 2019
This review is from a person who hired this attorney.
| Hired Attorney
Help through rough times...
A few years ago I found myself in a very difficult business situation with an business ex-partner. It was incredibly complex (as these things tend to be), and to be honest, finding my way and my equilibrium became impossible to navigate on my own. I was referred to Toni by my lawyer who covers all my contracts/council for creative endeavors. Toni was firm, to the point (explaining the realities of the situation), and yet supportive and fair (helping me to navigate how to best approach and solve a complex situation ethically and morally - so I could feel good about the outcome being in alignment with my own moral/ethical compass). It was quite the mess, but Toni helped me find clarity through the mess, and enabled me, and my ex-partner to find a solution that was best for all involved. The perfect balance of advice/suggestions/recommendations, while simultaneously honoring my own desires and goals. Rather than just being a client/lawyer dynamic, it was more a partnership of problem solving, which was exactly what I needed. I can’t imagine what attempting this on my own would have looked like, or the toll it would have taken. Sometimes, during critical moments, when things are messy, confusing, and there is much to be lost if the wrong decisions are made, it helps to have someone on your team to help guide and steer through the dark and dangerous waters. Thanks so much Toni! :)
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Response from Toni Long July 16, 2019
So glad we were able to assist you on this matter. A partnership dissolution can be very messy. Your desire to stay above the fray made this an easier transition. Wishing you nothing but the best!
Posted by Dana | July 18, 2019
This review is from a person who hired this attorney.
| Hired Attorney
Toni Long and The Long Law Group
This was the first time I needed the services of an entertainment attorney and couldn’t be happier with my decision to partner with The Long Law Group. I interviewed other firms and found that The Long Law Group provided the combination of expertise, professionalism and personal service that I needed. Ms. Long was timely in providing documents and information which helped close the deal. She was always willing to explain to me why I should push to retain a clause and in one instance this ended up working in my favor. When my other projects move into the contract phase, I will continue to use Toni Long and The Long Law Group.
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Response from Toni Long August 10, 2019
Thank you Dana! Very much enjoy working with you and looking forward to closing more deals!
Posted by Gus | October 7, 2021
This review is from a potential client who consulted with this attorney.
| Consulted Attorney
Very Professional - Frank and To The Point
Lots of information in a short period of time, very frank and to the point in their advice, and recommended great courses of action. Very professional!
Posted by anonymous | August 24, 2021
This review is from a person who hired this attorney.
| Hired Attorney
Toni is wonderful!
Toni was wonderful to work with in the dissolution of my business. She was sharp, efficient, worked with me to carve a path from the onset and followed it precisely. It was a great support to have Toni as my attorney. I am very happy with the outcome.
Posted by Nabila | December 31, 2020
This review is from a potential client who consulted with this attorney.
| Consulted Attorney
Senior Civil Engineer
My friend referred me to Toni after I spoke to her about the need for a corporate attorney to chat about a work contract from an international engineering firm with a local office in Los Angeles. I spoke to Toni about my request and she knew immediately what I needed. She connected me with her team expert on tax related questions for US work contracts and the two together were able to assist me with next steps to take with my employer. I'll tell you this, with just their advice alone, I was able to negotiate with my employer and come to an agreement that satisfied both parties. I am grateful for Toni and her team for their ease with excellence and it would be a pleasure for me to work with her and her team again in the future. Perhaps, next in entertainment!
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Posted by Frank | July 7, 2020
This review is from a person who hired this attorney.
| Hired Attorney
Excellent
Toni has been absolutely great. I have been working with her since 2016. She helped me navigate a very restrictive non-compete by my former employer. She has also helped me set up two new corporations. Toni and her team recently helped me buy another company which was a very contentious and difficult negotiation. Overall Toni and her crew have been excellent. I would highly recommend them.
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Posted by Dani | March 11, 2024
This review is from a person who hired this attorney.
| Hired Attorney
Prompt, thorough, responsive and diligent
Toni Long has been a wonderful attorney. She has performed numerous contract reviews and/or creations for me, managed formation of a legal entity, and promptly represented my interests when a business associate grossly violated the terms of our contract. She is thorough, very responsive and diligent in her work, and fierce when you need her to be. I have been a client nearly three years and am very pleased with Toni's representation.
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Response from Toni Long March 12, 2024
Thank you, Dani! I greatly appreciate your kind words and support!
Posted by Jean | September 2, 2021
This review is from a potential client who consulted with this attorney.
| Consulted Attorney
Wonderfully helpful
I was searching for a medical malpractice attorney when I found Toni on the internet. I shared my situation and concerns with her, she listen patiently and professionally and informed me that she is not a malpractice attorney, but she so kindly emailed with positive information that guided me in the right direction. I can not fully express my gratitude for her competition. I believe Toni is a person of integrate who can be trusted as a person and attorney. Talking to her gave me hope. Although, I did not hire her because she does not handle medical malpractice cases, I would trust her with any area of law that she practice. Thank you Toni.
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Response from Toni Long September 8, 2021
Hello Jean! You are so very welcome. I am happy that any information we shared was helpful. Please do not hesitate to contact me in the future if you have more questions. Wishing you the best! Toni
Posted by Erica | April 12, 2021
This review is from a potential client who consulted with this attorney.
| Consulted Attorney
Excellent, thoughtful, holistic counsel
Working with Toni is incredible. She is super knowledgeable but breaks things down in a practical actionable way. She doesn’t just provide advice but actually helps you think through your options as a strategic advisor. I felt confident in the path we laid out together and confident that if it came to litigation I had the right person in my corner. I will absolutely work with Toni again and highly recommend her.
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Posted by Mark | December 29, 2020
This review is from a potential client who consulted with this attorney.
| Consulted Attorney
Excellent Referral!
I called Toni for help with the Merger form for LLCs for a relatively straightforward merger of one LLC to another LLC. She provided a referral to a service that does filings all day long and was less expensive then hiring an attorney. I appreciate her helpfulness and thoughtfulness.
Posted by Lauren | September 3, 2020
This review is from a person who hired this attorney.
| Hired Attorney
Contract Review
Working with Tony has been fantastic! I hired Tony for a contract review, and from our first consultation, I knew I made the right choice reaching out to her. She was incredibly timely and helpful, answering all my questions and taking the time to lay out a clear strategy to protect my intellectual property. Throughout the review, Tony was incredibly knowledgeable, prompt, and professional. I look forward to working with her again!
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Posted by anonymous | December 12, 2019
This review is from a person who hired this attorney.
| Hired Attorney
Employer/Employee Severance and Separation Agreement
Toni Long and Randy Lopez were helpful and responsive to all my questions and concerns. It was my first time negotiating a separation agreement with an employer, and both Toni and Randy provided sound legal advice that protected my interests. The case was resolved to my satisfaction and beyond! Overall, it was a amazing experience during a stressful time, I will use them again should the need arise.
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Posted by Quartermain Media | September 3, 2019
This review is from a person who hired this attorney.
| Hired Attorney
Toni is amazing!
Toni helped to resolve a potentially high profile matter with extreme ease. She is super smart and helps to relay info to the layperson. We also appreciate her introductions to other key players in our industry.
Response from Toni Long September 4, 2019
Very happy to assist! Glad we got a favorable result.
Posted by Phillip | July 22, 2019
This review is from a person who hired this attorney.
| Hired Attorney
Best Lawyer Ever
Toni was by far the most helpful and knowledgeable lawyers I have ever worked with. not only did she take the time to help, understand my legal situation but did a thorough job advising me in the right direction. Thank for her expertise and empathy when it came to my situation, best lawyer ever, not only was the wisest advise given, I felt calm and confident with my business dealings having someone like Toni Long In my corner. Very much looking forward to working again.
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Response from Toni Long August 10, 2019
Thank you Phillip! Very happy to have been able to help and make a difference.
Posted by Karl | July 16, 2019
This review is from a person who hired this attorney.
| Hired Attorney
Outstanding service!
I hired Ms. Long for a contract review. She was accommodating and helpful, going above and beyond for me. Always quick to respond and attentive, at each step of the process. I would highly recommend her to everyone and work with her again in a heartbeat.
Response from Toni Long August 10, 2019
Thank you Karl!
Posted by anonymous | April 5, 2019
This review is from a person who hired this attorney.
| Hired Attorney
Client
I consulted Toni for a situation that I needed legal advice on in regards to a minimal severance from a previous employer. Toni was quick in her response to my request for a consultation. During the consultation, Toni was able to offer good advice for my situation from a legal aspect and informed me of the pros and cons of pursuing further action on my own vs. with an attorney. I then hired Toni to represent me, and she was able to secure a counter severance that was much more favorable than the initial offer within two weeks. My entire experience with Toni was professional, prompt and productive.
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Response from Toni Long May 1, 2019
So happy we were able to secure a favorable result!
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Cost

Rates
  • Free Consultation 30 minutes
  • Hourly Rates $ 375-550 per hour
Payment methods
Cash, Check, Credit Card

Resume

AVVO RATING 10.0 (Superb)

Work Experience

  • Managing Partner
  • The Long Law Group, PC
  • 2009 - Present
  • Associate
  • Dreier Stein Kahan Browne Woods George, LLP
  • 2008 - 2009
  • Associate
  • Keesal, Young & Logan
  • 2006 - 2008

Education

  • University of California, Los Angeles - School of Law
  • JD
  • 2000
  • Stanford University
  • BA
  • 1992

Sample of Legal Cases

  • Representing Clients in Series A Round

Associations

  • Provisors
  • Group Leader Associate, Pasadena 6
  • 2012 - Present
  • State Bar of California
  • Member
  • 2001 - Present
  • John M. Langston Bar Association
  • President - Business Law Section
  • 2002 - 2004

Honors and Awards

  • Top Attorneys
  • Pasadena Magazine
  • 2020
  • Top Attorneys
  • Pasadena Magazine
  • 2019
  • Top Attorneys
  • Pasadena Magazine
  • 2018
  • Top Attorneys
  • Pasadena Magazine
  • 2017
  • Top Attorneys
  • Pasadena Magazine
  • 2016
  • Top Attorneys
  • Pasadena Magazine
  • 2015
  • Top Attorneys
  • Pasadena Magazine
  • 2014
  • Top Attorneys
  • Pasadena Magazine
  • 2013
  • Top Attorneys
  • Pasadena Magazine
  • 2012
  • Rising Star
  • Super Lawyers
  • 2007
View all awards

Speaking Engagements

  • Small Business Check Up
  • Business Succession Planning
  • 2018

Attorney endorsements

Received (6)
Given (6)
Endorse Toni
Business Attorney | May 09
Relationship: Fellow lawyer in community
"The answers of Ms. Long are consistently accurate, analytic, and customized to the needs of the Avvo askers. These are exactly the qualities that every client would look for when hiring an attorney."
Corporate and incorporation Attorney | May 06
Relationship: Friend
"I endorse this lawyer. Toni is a great transactional lawyer with a wealth of experience that allows her to identify practical solutions to her client's problems."
Business Attorney | May 05
Relationship: Co-worker
"Toni is a great advocate for her clients. She understands her clients' business and business needs in order to formulate a strategy to not only handle whatever issue the client may be dealing with at the present time, but looking ahead and identifying potential issues, pitfalls, and benefits, in order to best advise a client. She is a person of great integrity who cares about her client's successes. You and/or your company's best interests are truly in Toni's mind and intent."
Business Attorney | Aug 29
Relationship: Worked together on matter
"I endorse this lawyer. Not only is Toni our corporate lawyer but we have referred many clients to each other. Every single client adores her and appreciates her intelligence, counsel and bedside manner. I have personally experienced her compassion and devotion with a matter we worked on together."
Business Attorney | Aug 10
Relationship: Other
"Toni is fabulous. She made setting up my corporation seamless. She's a pleasure to work with."
Business Attorney | Aug 09
Relationship: Worked together on matter
"I endorse this lawyer without hesitation. Intelligent, capable and efficient. I have referred clients to Toni with great success. She is my attorney for my law firm!"
View more endorsements
Pasadena Entertainment Lawyer Toni Y. Long
Toni Y. Long
Entertainment Attorney
Pasadena, CA
Licensed for 22 years
Free Consultation
Virtual consultation available