Free Consultation
$0 first 30 minutes
PRO
Virtual Consultation Available
Free Consultation
I strive to be our clients' trusted legal advisor, a member of their team committed to the task of helping them grow their business, protecting their assets and giving them peace of mind to enjoy what they do. We are not focused on our bottom line. Rather, we are focused on getting the best result for our clients that they want and need. If it's a contract review that takes 1 hour or a complex business transaction that takes 3 months, we are committed to working on both (and everything in between) diligently, professionally and efficiently. When a client reaches a goal or milestone because of our involvement, strategic counsel and advice, we are buoyed by that success as if it were our own.
Outside of the office, I love spending quality time with family and friends, building Legos, watching movies, floating in the pool, playing video and board games, going hiking, and enjoying great California wines.
4
Practice Areas
25 years
25 years
25 years
25 years
Free Consultation
$0 first 30 minutes
$ 375-550 per hour
State: California
Acquired: 2001
No misconduct found
Other places you can find Toni online.
28 Client Reviews
Showing 1 - 5 of 7 reviews | Communication Style
Posted by Judith | February 10, 2025 | Hired Attorney | Lawsuits & Disputes
Highly Effective Attorney
My friend referred me to Toni and I am so glad she did! From our very first conversation, I knew I was in good hands. She made me feel comfortable and helped me understand my options. She was a tireless advocate in the nearly two-year process of pursuing a positive outcome in a difficult negotiation ...
Thank you, Judy, for your kind words! It was our pleasure to work with you and get you something close to what you deserved. And, please give yourself lots of credit. You knew your worth and stood firm. That made it possible for us to deliver this great result. All the best, Toni
Posted by Evelyn | April 24, 2023
Professional, transparent and knowledgeable
Would absolutely recommend Toni Long! She is simply, truly AMAZING, very professional and warm. I approached her with several legal issues. From the moment I talked to her she made me feel comfortable and was straightforward with me. Toni is about as knowledgeable and as approachable as it gets! ...
Posted by Lauren | September 04, 2020 | Hired Attorney | Contracts & Agreements
Contract Review
Working with Tony has been fantastic! I hired Tony for a contract review, and from our first consultation, I knew I made the right choice reaching out to her. She was incredibly timely and helpful, answering all my questions and taking the time to lay out a clear strategy to protect my intellectual p...
Posted by Quartermain Media | September 04, 2019 | Hired Attorney | Lawsuits & Disputes
Toni is amazing!
Toni helped to resolve a potentially high profile matter with extreme ease. She is super smart and helps to relay info to the layperson. We also appreciate her introductions to other key players in our industry.
Very happy to assist! Glad we got a favorable result.
Posted by Karl | August 10, 2019 | Hired Attorney | Contracts & Agreements
Outstanding service!
I hired Ms. Long for a contract review. She was accommodating and helpful, going above and beyond for me. Always quick to respond and attentive, at each step of the process. I would highly recommend her to everyone and work with her again in a heartbeat.
Thank you Karl!
"The answers of Ms. Long are consistently accurate, analytic, and customized to the needs of the Avvo askers. These are exactly the qualities that every client would look for when hiring an attorney."
"I endorse this lawyer. Toni is a great transactional lawyer with a wealth of experience that allows her to identify practical solutions to her client's problems."
"Toni is a great advocate for her clients. She understands her clients' business and business needs in order to formulate a strategy to not only handle whatever issue the client may be dealing with at the present time, but looking ahead and identifying potential issues, pitfalls, and benefits, in order to best advise a client. She is a person of great integrity who cares about her client's successes. You and/or your company's best interests are truly in Toni's mind and intent."
"I endorse this lawyer. Not only is Toni our corporate lawyer but we have referred many clients to each other. Every single client adores her and appreciates her intelligence, counsel and bedside manner. I have personally experienced her compassion and devotion with a matter we worked on together."
"I endorse this lawyer without hesitation. Intelligent, capable and efficient. I have referred clients to Toni with great success. She is my attorney for my law firm!"
Tax lawyer
Business lawyer
Family lawyer
Family lawyer
Trusts lawyer
Trusts lawyer
2020
Top Attorneys, Pasadena Magazine
2019
Top Attorneys, Pasadena Magazine
2018
Top Attorneys, Pasadena Magazine
2017
Top Attorneys, Pasadena Magazine
2016
Top Attorneys, Pasadena Magazine
2015
Top Attorneys, Pasadena Magazine
2014
Top Attorneys, Pasadena Magazine
2013
Top Attorneys, Pasadena Magazine
2012
Top Attorneys, Pasadena Magazine
2007
Rising Star, Super Lawyers
2009 - Present
Managing Partner, The Long Law Group, PC
2008 - 2009
Associate, Dreier Stein Kahan Browne Woods George, LLP
2006 - 2008
Associate, Keesal, Young & Logan
2012 - Present
ProvisorsGroup Leader Associate, Pasadena 6
2001 - Present
State Bar of CaliforniaMember
2002 - 2004
John M. Langston Bar AssociationPresident - Business Law Section
2000
JD
1992
BA
2018
Business Succession Planning
2016
2016
2015
Legal Answers
Top Contributor
Toni earned significant contribution points in 2024.
Why are parents listed first, instead of spouse under “Family Group” in a distribution note?
24 Jan 2026
A contractor says he will put a legal lien on my property for a falsified dispute with a credit card
25 Jan 2026
Hired a custom cabinet guy and he didn’t finish the job. He want all of his money now.
26 Jan 2026