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$0 first 30 minutes
PRO
Virtual Consultation Available
Free Consultation
I strive to be our clients' trusted legal advisor, a member of their team committed to the task of helping them grow their business, protecting their assets and giving them peace of mind to enjoy what they do. We are not focused on our bottom line. Rather, we are focused on getting the best result for our clients that they want and need. If it's a contract review that takes 1 hour or a complex business transaction that takes 3 months, we are committed to working on both (and everything in between) diligently, professionally and efficiently. When a client reaches a goal or milestone because of our involvement, strategic counsel and advice, we are buoyed by that success as if it were our own.
Outside of the office, I love spending quality time with family and friends, building Legos, watching movies, floating in the pool, playing video and board games, going hiking, and enjoying great California wines.
4
Practice Areas
25 years
25 years
25 years
25 years
Free Consultation
$0 first 30 minutes
$ 375-550 per hour
State: California
Acquired: 2001
No misconduct found
Other places you can find Toni online.
28 Client Reviews
Showing 1 - 5 of 8 reviews | Advocacy
Posted by Ray | February 01, 2026 | Hired Attorney | Business
Toni Long: Fearless, Strategic, and Truly Outstanding
I can't recommend Toni highly enough—she's an absolute badass in the best way possible. When our business faced aggressive bullying and pressure from others trying to push us around, Toni stepped in with incredible strength and strategy. She helped us stand our ground firmly while also making sure we...
Posted by Judith | February 10, 2025 | Hired Attorney | Lawsuits & Disputes
Highly Effective Attorney
My friend referred me to Toni and I am so glad she did! From our very first conversation, I knew I was in good hands. She made me feel comfortable and helped me understand my options. She was a tireless advocate in the nearly two-year process of pursuing a positive outcome in a difficult negotiation ...
Thank you, Judy, for your kind words! It was our pleasure to work with you and get you something close to what you deserved. And, please give yourself lots of credit. You knew your worth and stood firm. That made it possible for us to deliver this great result. All the best, Toni
Posted by Dani | March 11, 2024 | Hired Attorney | Contracts & Agreements
Prompt, thorough, responsive and diligent
Toni Long has been a wonderful attorney. She has performed numerous contract reviews and/or creations for me, managed formation of a legal entity, and promptly represented my interests when a business associate grossly violated the terms of our contract. She is thorough, very responsive and dilige...
Thank you, Dani! I greatly appreciate your kind words and support!
Posted by Fabio | February 18, 2022 | Hired Attorney | Mergers & Acquisitions
Business Purchase Negotiations
I found Toni thanks to the great reviews about her I read on Avvo, and now I find myself adding one! I just purchased a 20 year old business. Toni explained to me the process very clearly from the very beginning and with her colleague Frederick she guided me through the obstacles of the negotiation. ...
Posted by Erica | April 12, 2021 | Litigation
Excellent, thoughtful, holistic counsel
Working with Toni is incredible. She is super knowledgeable but breaks things down in a practical actionable way. She doesn’t just provide advice but actually helps you think through your options as a strategic advisor. I felt confident in the path we laid out together and confident that if it came t...
"The answers of Ms. Long are consistently accurate, analytic, and customized to the needs of the Avvo askers. These are exactly the qualities that every client would look for when hiring an attorney."
"I endorse this lawyer. Toni is a great transactional lawyer with a wealth of experience that allows her to identify practical solutions to her client's problems."
"Toni is a great advocate for her clients. She understands her clients' business and business needs in order to formulate a strategy to not only handle whatever issue the client may be dealing with at the present time, but looking ahead and identifying potential issues, pitfalls, and benefits, in order to best advise a client. She is a person of great integrity who cares about her client's successes. You and/or your company's best interests are truly in Toni's mind and intent."
"I endorse this lawyer. Not only is Toni our corporate lawyer but we have referred many clients to each other. Every single client adores her and appreciates her intelligence, counsel and bedside manner. I have personally experienced her compassion and devotion with a matter we worked on together."
"I endorse this lawyer without hesitation. Intelligent, capable and efficient. I have referred clients to Toni with great success. She is my attorney for my law firm!"
Tax lawyer
Business lawyer
Family lawyer
Family lawyer
Trusts lawyer
Trusts lawyer
2020
Top Attorneys, Pasadena Magazine
2019
Top Attorneys, Pasadena Magazine
2018
Top Attorneys, Pasadena Magazine
2017
Top Attorneys, Pasadena Magazine
2016
Top Attorneys, Pasadena Magazine
2015
Top Attorneys, Pasadena Magazine
2014
Top Attorneys, Pasadena Magazine
2013
Top Attorneys, Pasadena Magazine
2012
Top Attorneys, Pasadena Magazine
2007
Rising Star, Super Lawyers
2009 - Present
Managing Partner, The Long Law Group, PC
2008 - 2009
Associate, Dreier Stein Kahan Browne Woods George, LLP
2006 - 2008
Associate, Keesal, Young & Logan
2012 - Present
ProvisorsGroup Leader Associate, Pasadena 6
2001 - Present
State Bar of CaliforniaMember
2002 - 2004
John M. Langston Bar AssociationPresident - Business Law Section
2000
JD
1992
BA
2018
Business Succession Planning
2016
2016
2015
Legal Answers
Top Contributor
Toni earned significant contribution points in 2024.
Why are parents listed first, instead of spouse under “Family Group” in a distribution note?
24 Jan 2026
A contractor says he will put a legal lien on my property for a falsified dispute with a credit card
25 Jan 2026
Hired a custom cabinet guy and he didn’t finish the job. He want all of his money now.
26 Jan 2026