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Toni Y. Long
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About Toni
Biography
I strive to be our clients' trusted legal advisor, a member of their team committed to the task of helping them grow their business, protecting their assets and giving them peace of mind to enjoy what they do. We are not focused on our bottom line. Rather, we are focused on getting the best result for our clients that they want and need. If it's a contract review that takes 1 hour or a complex business transaction that takes 3 months, we are committed to working on both (and everything in between) diligently, professionally and efficiently. When a client reaches a goal or milestone because of our involvement, strategic counsel and advice, we are buoyed by that success as if it were our own.
Outside of the office, I love spending quality time with family and friends, building Legos, watching movies, floating in the pool, playing video and board games, going hiking, and enjoying great California wines.
I am a trusted business & entertainment attorney to creatives (writers, producers, directors, talent) for our Entertainment Practice and to sole proprietors, start-ups, family-owned companies, and small to middle market businesses for our Business Practice.
I am a trusted business attorney to entrepreneurs through the various life cycles of their businesses from formation to funding to strategic exit planning. We represent sole proprietors, start-ups, family-owned companies, and small to middle market businesses.
I am a trusted business attorney to entrepreneurs who negotiates, reviews and drafts business contracts for any stage of your business. We represent sole proprietors, start-ups, family-owned companies, and small to middle market businesses.
I am a trusted business attorney to entrepreneurs through the various life cycles of their businesses from formation to funding to strategic exit planning. We represent sole proprietors, start-ups, family-owned companies, and small to middle market businesses.
I am a trusted entertainment attorney to creatives (writers, producers, directors, talent) in film, series and music who assists our clients in protecting their IP and understanding their rights and obligations in the contracts they sign.
Practice Areas
4
Practice Areas
Entertainment
35%
25 years
Contracts and Agreements
30%
25 years
Business
20%
25 years
Corporate and Incorporation
15%
25 years
Fees and Rates
Cost
Hourly Rates
$ 375-550 per hour
Payment Methods
- Cash
- Check
- Credit Card
Awards
2024 2019
2019
Licenses
Licensed in California for 24 years
State: California
Acquired: 2001
No misconduct found
Location
Gallery
Online Presence
Other places you can find Toni online.
Toni Y. Long's Reviews
Avvo Review Score
28 Client Reviews
Filter Avvo Reviews (28)
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Practice Areas
Contracts & Agreements (8)
Business (7)
Lawsuits & Disputes (6)
Employment & Labor (3)
Entertainment (3)
Mergers & Acquisitions (3)
Corporate & Incorporation (2)
Intellectual Property (2)
Civil Rights (1)
Limited Liability Company (LLC) (1)
Litigation (1)
Medical Malpractice (1)
Partnership (1)
Tax (1)
What Clients Mention
Showing 6 - 7 of 7 reviews | Communication Style
Posted by Chelsea | May 01, 2019 | Hired Attorney | Business
CEO & Principal Consultant
Hiring Toni as legal counsel for my company has been one of my biggest blessings and smartest decisions as a business owner. She's undeniably brilliant, thorough, focused, honest and experienced. What I love most about working with her is she is never too busy for me and my most pressing contracts th...
Toni Long
Replied last May 01, 2019Thank you so much! We are so proud to be on your team! It's easy to work with clients who allow us to do what we do best and with whom we can collaborate to reach their desired outcome. Looking forward to negotiating even bigger deals for you! You are killing it!
Posted by Tracy | February 18, 2019 | Hired Attorney
Outstanding Attorney
Toni is an outstanding attorney -- straightforward, expeditious, precise, responsive, knowledgeable, and compassionate. I've never met an attorney with all of these traits put together. She helped me to understand my rights and advised me on how to proceed, answering all of my questions thoroughly an...
Toni Long
Replied last February 18, 2019Thank you for your kind words, Tracy! It was our pleasure to assist. Wishing you nothing but the best in your creative projects! Toni
Toni Y. Long's Lawyer Endorsements
"The answers of Ms. Long are consistently accurate, analytic, and customized to the needs of the Avvo askers. These are exactly the qualities that every client would look for when hiring an attorney."
"I endorse this lawyer. Toni is a great transactional lawyer with a wealth of experience that allows her to identify practical solutions to her client's problems."
"Toni is a great advocate for her clients. She understands her clients' business and business needs in order to formulate a strategy to not only handle whatever issue the client may be dealing with at the present time, but looking ahead and identifying potential issues, pitfalls, and benefits, in order to best advise a client. She is a person of great integrity who cares about her client's successes. You and/or your company's best interests are truly in Toni's mind and intent."
"I endorse this lawyer. Not only is Toni our corporate lawyer but we have referred many clients to each other. Every single client adores her and appreciates her intelligence, counsel and bedside manner. I have personally experienced her compassion and devotion with a matter we worked on together."
"Toni is fabulous. She made setting up my corporation seamless. She's a pleasure to work with."
"I endorse this lawyer without hesitation. Intelligent, capable and efficient. I have referred clients to Toni with great success. She is my attorney for my law firm!"
Mark Saulino
Tax lawyer
Randy Lopez
Business lawyer
Tamara Benefield
Family lawyer
Robyn Santucci
Family lawyer
Dinh Luu
Trusts lawyer
Rebecca Goldfarb
Trusts lawyer
Experience
Honors
2020
Top Attorneys, Pasadena Magazine
2019
Top Attorneys, Pasadena Magazine
2018
Top Attorneys, Pasadena Magazine
2017
Top Attorneys, Pasadena Magazine
2016
Top Attorneys, Pasadena Magazine
2015
Top Attorneys, Pasadena Magazine
2014
Top Attorneys, Pasadena Magazine
2013
Top Attorneys, Pasadena Magazine
2012
Top Attorneys, Pasadena Magazine
2007
Rising Star, Super Lawyers
Work Experience
2009 - Present
Managing Partner, The Long Law Group, PC
2008 - 2009
Associate, Dreier Stein Kahan Browne Woods George, LLP
2006 - 2008
Associate, Keesal, Young & Logan
Associations
2012 - Present
ProvisorsGroup Leader Associate, Pasadena 6
2001 - Present
State Bar of CaliforniaMember
2002 - 2004
John M. Langston Bar AssociationPresident - Business Law Section
Sample of Legal Cases
Representing Clients in Series A Round
Education
2000
University of California, Los Angeles - School of Law
JD
1992
Stanford University
BA
Speaking Engagements
2018
Small Business Check Up
Business Succession Planning
Publications
2016
Legal Ink Magazine
7 Reasons Your Business Should Have a Written Partnership Agreement
2016
Legal Ink Magazine
The Top 7 Reasons Employers Get Sued
2015
Activity
Legal Answers
Top Contributor
Toni earned significant contribution points in 2024.
Legal Answers
Q&A
Why are parents listed first, instead of spouse under “Family Group” in a distribution note?
24 Jan 2026
Q&A
A contractor says he will put a legal lien on my property for a falsified dispute with a credit card
25 Jan 2026
Q&A
Hired a custom cabinet guy and he didn’t finish the job. He want all of his money now.
26 Jan 2026