John Bryan Morgan

On March 31, 1956, John Morgan was born in Lexington, Kentucky. In 1971, he and his family moved to Orlando, Florida, where John attended high school. After graduating, John enrolled in the University of Florida and became a member of Alpha Tau Omega. In 1982, he became president of Florida Blue Key. John graduated from the University of Florida College of Law in 1983.

By 1988, John had founded Morgan & Morgan under the belief that the firm would represent the people, not the powerful. To this day, John has run the firm by that code, promising never to take a case representing an insurance carrier or large company. Through John’s guidance, leadership and vision, the firm has founded multiple locations throughout Florida, including Orlando, Tampa, Fort Myers, Fort Lauderdale, Winter Haven, Daytona, Kissimmee, Saint Petersburg, Naples, Tavares, Jacksonville, Melbourne, The Villages, Pensacola and Tallahassee. The firm has also expanded nationally, opening offices in Georgia, Mississippi, Tennessee, New York, Kentucky, New Jersey, Alabama and Philadelphia.

Morgan & Morgan employs 307 staff attorneys and over 1,400 support staff members. More than twenty-five years after the firm’s inception, “for the people” continues to be a way of life for John Morgan and the firm.

John has lectured across the country on the practice of law. He has been an active member of the Florida Academy of Trial Lawyers and served as a FLAG trustee, making a push for Florida state law that would protect families from corporations and insurance companies. John is currently on the board of trustees for the University of Florida’s Levin College of Law.

John has received Martindale-Hubbell’s esteemed “AV” rating, which recognizes lawyers with the highest ethical standards and professional ability. Based on the recommendations of his peers, John’s “AV” rating serves a testament to the fact that fellow attorneys consider him at the highest level of professional excellence. Only a select group of attorneys are ever awarded with this premier distinction.

John has reached another career milestone when he has proudly released his books titled “You Can’t Teach Hungry…Creating the Multimillion Dollar Law Firm,” and “You Can’t Teach Vision…The Twenty-First Century Law Firm” on which he frequently lectures. The books offer insight into John’s success, philosophy and business methods, and provides the groundwork for a sustainable and enduring practice. Lawyers from across the country have read the books and continue to reach out to John for further guidance and advice.

John and his wife, Ultima, proudly support the Second Harvest Food Bank of Central Florida, whose principal goal is to end the “invisible problem” of hunger throughout the state. In 2013, John and Ultima made a generous donation that helped the organization fund and open the Morgan & Morgan, P.A. Hunger Relief Center. The 100,000-square foot facility—more than double the size of its predecessor—is equipped with ample freezers, coolers, and infrastructure space to store the millions of pounds of food collected by Second Harvest each year.