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James B. Reed

also known as Jim Reed

About me

I LOVE what I do. For almost 30 years, I have dedicated my practice to representing persons injured by the negligence, carelessness or recklessness of others. I spend my days (sometimes nights and weekends too), fighting with insurance companies and their lawyers to get my clients the benefits and compensation they are due. In 2015 I was selected Best Lawyers "Lawyer of the Year" and form many years I have been selected for Best Lawyers in the US and as a NY SuperLawyer.  I am a proud member of the Multi-Million Dollar Advocates Forum.


When I am not working, I can often be found on my bicycle as I am an avid bicycle racer having competed in races all over the country including a 508 mile team race through Death Valley (The Furnace Creek 508) and a 540 mile race through the Cascade Mountains of Oregon (The Race Across Oregon).  For more info regarding my personal exploits, you can see my personal page by clicking here.


Photos and videos

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Practice areas


  1. Car Accident: 20%
    30 years, 300 cases
  2. Personal Injury: 20%
    30 years, 500 cases
  3. Medical Malpractice: 15%
    30 years, 50 cases
  4. Motorcycle Accident: 10%
    30 years, 100 cases
  5. Other: 35%
  6. More 



Contingent (33%), Free consultation (30 minutes)

Attorney endorsements

11 total 

Are you an attorney? Endorse this lawyer

  • Howard E. Spiva

    Jim works hard to give wrongfully injured men and women the results they deserve. He is a leader in his field. He answers listeners’ legal questions on WETM-TV, teaches upcoming lawyers at Solo Practice University, and still makes time to travel with his family. He’s a credit to our profession. I endorse this lawyer.


    Howard Spiva Personal injury Attorney
    Relationship: Fellow lawyer in community

  • Patrick Joseph Higgins

    I have known and worked with Jim Reed for over ten years. He is an excellent, client centered lawyer who understands what his clients are going through and never loses sight of the human aspect of an injury or loss. He also knows how to try and win cases in his area, and is well respected by the bench and bar. I would send a family member to him without hesitation.


    Patrick Higgins Litigation Attorney
    Relationship: Fellow lawyer in community

Contact info

Ziff Law Firm

Call for Appointment
Corning, NY, 14830

Ziff Law Firm

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Ithaca, NY, 14850

Ziff Law Firm

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Binghamton, NY, 13901

Ziff Law Firm

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Bath, NY, 14810

Ziff Law Firm

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Waverly, NY, 14892



NYCurrently registered 198703/07/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Multi-Million Dollar AdvocateMulti-Million Dollar Advocates Forum2015
Selected NY SuperLawyerUS News & World Report2015
Selected "Lawyer of the Year"Best Lawyers in America2015
Selected NY SuperLawyerLaw & Politics Media2014
Selected Best Lawyer in the USUS News & World Report2014
Selected Best Lawyers in the USUS News & World Report2013
Selected NY SuperLawyerLaw & Politics Media2013
Selected NY SuperLawyerLaw & Politics Magazine2012
Best Lawyers in AmericaUS News and World Report2012
Selected for Best Lawyers in AmericaUS News & World Report based on peer reviews2011
Multi-Million Dollar AdvocateMulti-Million Dollar Advocates Forum2011
Ny SuperLawyers-- Injury LawyersNY SuperLawyers by Law & Politics Magazine2011
Multi-Million Dollar AdvocateMulti-Million Dollar Advocates Forum2010
NY SuperLawyers-- Injury LawyerNY SuperLawyers by Law & Politics Magazine2010
Selected as "NY SuperLawyer" for Injury AttorneysNY SuperLawyers by Law & Politics2009
Multi-Million Dollar Advocates ForumMulti-Million Dollar Advocates Forum2009
Selected as "Upstate NY Super Lawyer"/Plaintiffs Personal InjuryLaw and Politics and Hudson Valley Magazine2008
Selected as "NY Super Lawyer "NY SuperLawyers by Law & Politics, Seattle, WA2008
Multi-Million Dollar Advocates ForumMulti-Million Dollar Advocates Forum2007
Million Dollar Advocates ForumMillion Dollar Advocates Forum2002
Work experience
TitleCompany nameDuration
Personal Injury and Malpractice AttorneyZiff Law Firm1986 - Present
Association namePosition nameDuration
NY Academy of Trial LawyersBoard of Directors2009 - Present
American Association for JusticeN/A1986 - Present
New York Trial Lawyers AssociationN/A1986 - Present
New York State Academy of Trial LawyersN/A2005 - 2008
Pennsylvania Trial Lawyers AssociationN/A1987 - 2008
Legal cases
Case nameOutcome
Hunt vs Corning Hospital$2,400,000 Settlement
Whitehead vs Ira Davenport Hospital and Dr. Lin$2,000,000 Settlement
Johnson vs Ira Davenport Hospital$1,600,000 Settlement
See all legal cases 
Publication nameTitleDate
NYS Bar AssociationLitigating the Personal Injury Action in NY-- Update2015
Plaintiff's Person Injury Litigation in NYSLitigating the Personal Injury Action in NY-- Update2012
NY State Bar Association Book-- The Plaintiff's Personal Injury Action in NYThe Personal Injury Action Before the Southern Tier Courts2008
Don't Leave Your Family Unprotected!Learn the Five Secrets to Buying Auto Insurance2007
What You Need to Know BEFORE Talking to the Insurance CompanyLearn the Five Deadly Mistakes That Can Kill Your Accident Case!2007
New York State Bar JournalSex, Lies and Videotape1996
School nameMajorDegreeGraduated
Pennsylvania State University, Dickinson School of LawLawJD - Juris Doctor1986
Hamilton CollegeSociology/GovernmentBA1983
Speaking engagements
Conference nameTitleDate
Weekly Legal Commentary on Current Legal EventsCurrent Legal Events2011
Twin Tiers EntrepreneursMarketing a Multi-Practice Law Firm2011
WETM-TVWeekly Legal Commentary on Current Legal Events2010
WETM-TVWeekly Legal Commentary2009