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Alexander Michael Merchant

Landlord or tenant Attorney at San Francisco, CA

5.0   3 reviews

also known as Alex Merchant

  • Licensed for 16 years
    State CA
    Acquired 2007
    Active No misconduct found

We have not found any instances of professional misconduct for this lawyer.

About Alexander

Learn Alexander’s areas of practice.

Practice area
  1. Landlord or tenant
    We only represent tenants in disputes with their landlords. We never represent landlords.

Alex Merchant graduated from Stanford Law School in 2007. He received a Master's degree in physics from UC Berkeley in 2002. 


Mr. Merchant worked as a litigator at Morrison & Foerster LLP from 2007 to 2009. He founded Elke & Merchant LLP with Tom Elke to focus on protecting tenant rights in the San Francisco Bay Area. 


At Elke & Merchant LLP, we only represent tenants. We litigate all types of actions against landlords, including eviction defense, Rent Board petitions, and affirmative lawsuits related to wrongful eviction, harassment, and habitability issues. 

Photos and videos


Elke & Merchant LLP
870 Market Street
Suite 1140
San Francisco, CA, 94102

Landlord & Tenant lawyers nearby


5.0 / 5.0
  3 customer reviews
5 Star
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1 Star
Posted by anonymous | June 26, 2017
This review is from a person who hired this attorney.
| Hired Attorney
Skilled, responsive, and compassionate
Alex helped negotiate a settlement with my landlord over inhabitable conditions. My landlord had hired one of the top attorneys known for playing hardball. Alex was always kind and patient with me as I went through the year-long emotional roller coaster. He was transparent with the reasoning behind his advice, so I felt better empowered to make my decisions. Alex's skills ended up getting me (I kid you not) 10 times the settlement than the landlord had originally offered. Changed my life for the better. Thank you!
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Posted by Hale' | March 13, 2014
The Best!!!
I was in a bad rental situation where I was getting little to no sleep because of disruptive upstairs neighbors. It was awful and my landlords did little to help the situation. My case turned out to be more complicated and detailed but because of Alex's expertise, perseverance, kindness, and understanding the whole process was more bearable. There were a couple times I was ready to throw in the towel because the other lawyer was making so many demands. I am happy to say I stuck it out--thanks to Alex. I couldn't have done it without Alex's support, insight, and knowledge. Alex is thorough and on top of matters. I recommend Alex Merchant highly to anyone dealing with rental/tenant/housing issues. He is knowledgeable and transparent. Alex is great to have on your side. He is awesome! And, the case turned out great for me and my daughter!
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Posted by anonymous | November 2, 2013
Excellent Attorney
Alex was of great help and support in my unlawful detainer case. My master tenant/landlord had hired a high profile lawyer to evict me. I needed someone very aggressive and charismatic to have a chance to prevail. Alex and Tom Elke were always very prompt to answer my questions. They both attended the settlement conference to great results. I was able to keep my accommodation for two more months and was compensated beyond my expectation. Also my case was successfully resealed with no future penalty. I highly recommend Alex Merchant and his partner Tom Elke. They are very professional, knowledgeable and honest.
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  • Free Consultation 15 minutes
Payment methods
Cash, Check, Credit Card


AVVO RATING 9.8 (Superb)

Work Experience

  • Partner
  • Elke & Merchant
  • 2013 - Present
  • Attorney
  • Tobener Law Center
  • 2012 - 2013
  • Attorney
  • Self Employed Attorney
  • 2010 - 2011
  • Attorney
  • Morrison Foerster, LLP
  • 2007 - 2009
View all work experience


  • Stanford Univ Law School
  • JD - Juris Doctor
  • 2007
  • University of California - Berkeley
  • M.A.
  • 2002
  • Iowa State Univ
  • BS - Bachelor of Science
  • 2000

Sample of Legal Cases

  • DeLucia v. Garvey, SF Sup. Ct. Case No. CGC-15-546015
  • $420,152 judgment for Plaintiffs after jury verdict
  • San Francisco Wrongful Eviction Lawsuit (Confidential)
  • $425,000 Settlement
  • Williams v. Alain Pinel Realtors, Inc.; SF Sup. Ct Case No. CGC-13-533699
  • $233,000 Settlement
View all legal cases


  • San Francisco Trial Lawyers Association
  • 2014 - Present
  • AIDS Legal Referral Panel
  • 2013 - Present

Languages Spoken

  • English

Honors and Awards

  • SuperLawyers Rising Star
  • SuperLawyers
  • 2016
  • SuperLawyers Rising Star
  • Super Lawyers
  • 2015
  • Pro Bono Award
  • Morrison & Foerster LLP
  • 2008


  • Portfolio Media (Law360)
  • Steps To Reduce Risk Of A False Patent Marking Suit
  • 2008

Speaking Engagements

  • SFTU Counselor Training
  • San Francisco Eviction Protection 2.0
  • 2015
  • SFTU Counselor Training
  • San Francisco Rental Laws Relating to Roommates
  • 2015
  • SFTU Counselor Training
  • San Francisco Eviction Protections
  • 2015
  • San Francisco Tenants Union Counselor Training
  • Rent Increases in San Francisco
  • 2014
View all speaking engagements

Attorney endorsements

Received (7)
Given (3)
Endorse Alexander
Landlord or tenant Attorney | Feb 18
Relationship: Opposing Counsel on matter
"Alex is a top-notch advocate and voice of reason. He is a formidable foe or a respected ally when appropriate."
Landlord or tenant Attorney | May 11
Relationship: Worked together on matter
"I endorse Alex Merchant. Alex Merchant is the best San Francisco tenant lawyer. I worked with Alex a few years ago, and am really glad we are colleagues and friends. Alex is a passionate and skilled tenant attorney who really cares about people. He recently spent a significant amount of time helping me with a client of mine who is having landlord issues. Alex gave me terrific advice and solid information about how to help my client, and he spent so much time with me even though he has several trials lined up."
Landlord or tenant Attorney | Oct 24
Relationship: Fellow lawyer in community
"I endorse this lawyer. Alex is competent, ethical attorney and a very fine man."
Landlord or tenant Attorney | Oct 22
Relationship: Fellow lawyer in community
"Mr. Merchant is an excellent and highly-skilled attorney who obtains exceptional results for his clients. He is passionate about tenants' rights in the Bay Area, and he is well-respected in the legal community. I strongly endorse him."
Landlord or tenant Attorney | Sep 22
Relationship: Co-worker
"Alex is an exceptional lawyer and advocate. I am proud and honored that he is my partner. His intelligence, legal knowledge, and ethics are unequaled."
Landlord or tenant Attorney | May 05
Relationship: Fellow lawyer in community
"I wholeheartedly endorse this lawyer. See my review for his partner Tom Elke. He and Tom are extremely knowledgeable about the law and I would feel confident having these talented attorneys represent me in any Landlord Tenant matter."
Landlord or tenant Attorney | Jul 12
Relationship: Other
"I endorse this lawyer. I needed advice on a issue with my landlord and he got back to me super promptly and gave me good advice."
View more endorsements
Landlord or tenant
Personal injury
Landlord or tenant