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About me


Called “one of the country’s leading experts on law firm marketing” by Lawyers Weekly USA, Ross is known as one of the legal profession’s most innovative marketers, strategists, and website developers. As CEO of Fishman Marketing, Inc., he helps law firms use branding and online-marketing techniques to dominate their chosen markets and generate significant revenue. 

     Often hired to overhaul a firm’s message, brand, or website, he is best known for strategic marketing plans, differentiation and positioning; and the development of the profession’s most cutting-edge marketing materials. 100+ detailed case studies are online at

     He is also a popular presenter on marketing- and ethics-related topics, known for his entertaining and practical material. He has spoken over 300 times worldwide, keynoting conferences, providing Ethics CLE, or training lawyers on the latest marketing topics, like social media and LinkedIn, online marketing, networking, branding and differentiation.  See for more information. 


Photos and videos

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Practice areas


  1. Media: 100%
    24 years


Payment types:

Cash, Check, Credit card

Attorney endorsements

1 total 

Are you an attorney? Endorse this lawyer

  • J Ric Gass

    First things first: Legal marketing is spelled Ross Fishman. There is no one who understands lawyer marketing better than Ross. He is a master communicator. Whether you need help with your website, your social media presence, advertising of any kind Ross is the person you should be talking to.


    J Gass Litigation Attorney
    Relationship: Worked together on matter

Contact info

Fishman Marketing, Inc.

1356 St Johns Ave
Highland Park, IL, 60035-3427


ILActive And Authorized To Practice Law198505/11/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Best Identity CampaignLegal Marketing Association, SE Chapter2015
Hall of Fame, Midwest ChapterLegal Marketing Association2012
Best of Show (for Laner Muchin's hourglass giveaway)Legal Marketing Association2010
Best of Show (for International Lawyers Network)Legal Marketing Association2008
National Hall of FameLegal Marketing Association2006
FellowCollege of Law Practice Management2006
Lifetime Achievement AwardLegal Marketing Association1998
Best of ShowLegal Marketing Association1997
Marketing MastersInc. magazine1996
Best of Show (for Coffield Ungaretti's "Service Guarantee")Legal Marketing Association1995
Work experience
TitleCompany nameDuration
CEOFishman Marketing, Inc.1998 - Present
Client Service and Marketing PartnerUngaretti & Harris1995 - 1998
Marketing DirectorWinston & Strawn1990 - 1995
Litigation AssociateSchwartz & Freeman1988 - 1990
Litigation AssociatePedersen & Houpt1985 - 1988
Association namePosition nameDuration
Legal Marketing Association (LMA)Nominating Committee, National Board2015 - Present
Litigation Counsel of America (LCA)Diversity Partner2014 - Present
College of Law Practice ManagementFellow2006 - Present
Federal Trial Bar for the Northern District of IllinoisMember1988 - Present
Legal Marketing AssociationChair, Ethics Task Force2013 - 2015
Legal Marketing AssociationEducation Committee2009 - 2012
Legal Marketing AssociationVice President1995 - 1996
American Bar AssociationChair, Marketing Legal Services1990 - 1997
Legal cases
Case nameOutcome
Habush vs. Cannon & DunphyDefense verdict by summary judgment
Larry Pitt & Assoc. vs. Lundy Law, LLPPending
See all legal cases 
Publication nameTitleDate
Legal Marketing Association conferenceThe Top 20 Website Cliche's to Avoid2013
Beyond the Bar, 15-part video series, West LegalEdcenterClient Service and Marketing2012
ABA Law Practice Magazine (Silver Edge Award winner)Personal History of Law Firm Marketing2010
ABA-LPM monthly column, 2007-2011Frontlines: What Really Works2007
National Public Radio interview re branding Wilmer HaleA Trend Toward the Brief in Law Firm Names2005
ABA - LPM monthly column, 1999-2001CLIPS: The new world of law practice marketing1999
School nameMajorDegreeGraduated
Emory University School of LawN/AJD - Juris Doctor1985
University of Illinois, Urbana-ChampaignSpeech CommunicationsBA - Bachelor of Arts1982
Speaking engagements
Conference nameTitleDate
Meritas Financial Services Group Meeting, Puerto RicoStrategy, Ethics, and Social Media2015
Legus Annual Conference, Cape Town, South AfricaPublic Relations for Lawyers2015
In-house presentation, Accra, GhanaMarketing and Networking2015
Annual meeting, MeritasStrategy and Social Media2015
Annual Conference, NALSCBranding a Recruiting Firm2015
Annual Conference, Lex MundiMarketing an International Law Firm Network2015
Annual conference, AmsterdamMarketing Trends in the Industry – Is your firm prepared?2015
CBA Breakfast BriefingsClient Development - How to Become a Rainmaker2014
Lawyers Associated Worldwide annual meeting, Rio de JaneiroNiche Marketing, Branding, and Social Media2012
Beyond the Bar, 15-part video series, West LegalEdcenterClient Service and Marketing2012
Annual Managing Partners DinnerWhy your Marketing isn't generating revenue. And how it can.2012
"Ross Fishman Speaks," LFMP, New YorkStrategy, Marketing, and PR2012
LMA national conference 2011-2013Just JDs, co-chair2011
LMA national conference, 2001-2009QuickStart, full-day pre-conference program2009
Annual conference, International Lawyers Network, IstanbulNiche Marketing and Branding2009
"Get a Life" Conference - Total AttorneysNiche Marketing2009
Annual Conference, Asian Productivity Organization, Bangkok, ThailandGlobal Trends in Professional Services Marketing2003