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Gifford Mark Collins

Estate planning Attorney at Milwaukee, WI

5.0   7 reviews
  • State Years
    Wisconsin - WI 11 years
    Illinois - IL 14 years
  • Licensed for 11 years
    State WI
    Acquired 2011
    Good Standing No misconduct found
  • Licensed for 14 years
    State IL
    Acquired 2009
    Active and Authorized to Practice Law No misconduct found

We have not found any instances of professional misconduct for this lawyer.

About Gifford

Learn Gifford’s areas of practice.

Practice areas
  1. Estate planning
    Drafting Revocable Trusts, Irrevocable Trusts, Wills, Financial Powers of Attorney

    14 years

  2. Business
    Creating Businesses, Contract Review, Exit Planning/Business Succession

    14 years

  3. Elder law
    Title 19 Planning, Medicaid Planning, Trusts and Crisis Planning

    14 years

Our loved ones are often the reason we work so hard.  My job is to help you make sure your loved ones are properly cared for and to preserve your resources for their benefit.  

Becoming a new father really brought this into perspective for me.  I took plenty of time to do some “liquid living:" some time in Colorado, a trip around the world, learning another language.  As a result, I feel I can bring a unique perspective to the estate planning process.

My purpose is to help clients understand how to handle unexpected events in their lives. For example, if you can no longer take care of yourself or there has been a death in the family:

·       How is the mortgage going to be paid?

·       Who can get money out of my accounts to pay for food?

·       Who is going to take care of my kids and how is that going to be determined?

·       Will my children have to move?

A lot of us are concerned about something happening to us that will be a burden on the rest of our family.  We also worry about causing a significant impact on their ability to live their lives.  A lot of planning goes into dealing with incapacity because that can often be more trying than a death in the family.

Estate planning is important to me because it is the process used to manage those issues.  It helps people know those issues are taken care of and allows them to focus on things that are more fulfilling in their personal and professional lives.

I work with financial planners, accountants, insurance companies and other professionals to figure out the best way to take care of your family based on your values.

I enjoy providing solutions that help people have the peace of mind that their family will be taken care of if they cannot do it themselves.  I also take pride in using the time to find the right fit based on my clients’ values; ensure they understand the available options and are actively engaged in the process.  I focus on my clients’ personalities, goals, and values to provide a tailored estate planning solution.  That is why I went to law school – to learn how I can help people.


If an estate planning consultation will help you feel better about how your loved ones will be taken care of after something happens, please set up a consultation and fill out and return our Estate Planning Deficiencies Checklist.

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Contact Gifford

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Collins Law Firm, LLC
11616 W North Ave
Suite A
Milwaukee, WI, 53226-2144
Collins Law Firm, LLC
319 Main St.
Suite 312
La Crosse, WI, 54601
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5.0 / 5.0
  7 customer reviews
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1 Star
Posted by anonymous | November 3, 2021
This review is from a person who hired this attorney.
| Hired Attorney
My husband and I just executed our estate documents! Getting to this point would not have been possible without the legal expertise of Attorney Gifford Collins and his associate Deanne Robison. We had previously struggled with another firm to get detailed questions answered to no avail. As soon as we started working with Collins Law Firm, everything fell into place. They always had time to work through our concerns which were specific to our blended family situation and they did so without impatience or condescension. I have an extremely high level of confidence when recommending this firm.
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Response from Gifford Collins November 8, 2021
Thanks so much for thinking of us. It was a pleasure working with you both, as well. Giff
Posted by James | September 14, 2021
This review is from a person who hired this attorney.
| Hired Attorney
Bus Ops Professional
I received immediate, courteous attention from CLF including expert counsel that saved me significant frustration costs. CLF is a terrific duo that made sure I could navigate the wickets and become knowledgeable and protected
Posted by anonymous | February 20, 2021
This review is from a person who hired this attorney.
| Hired Attorney
Mr and Mrs
My wife and I worked with Gifford to put our estate plans in order. He gave us the confidence from the start that he not only knew what needed to be done, but he also was understanding of our situation and answered all the questioned we had. This made us comfortable and confident that our estate plans are all in order. We can relax knowing that our family will be taken care of when the time comes.
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Posted by Emily | December 30, 2020
This review is from a person who hired this attorney.
| Hired Attorney
Excellent, professional, kind!
I cannot think of another lawyer I would rather work with. Giff was incredibly professional and kind in everything he did. He took the time to explain every detail to us. In addition, he helped us meet a super tight deadline. I am so thankful for all of his help and would recommend him to everyone. He is fantastic!
Response from Gifford Collins February 22, 2021
Thanks so much Emily! Thanks again for your business.
Posted by Jim | September 16, 2020
This review is from a person who hired this attorney.
| Hired Attorney
Estate Planning
My wife and I are in our late 30's and we contacted Giff to help us create an estate plan. He summarized our options in detail (will or trust) and helped us determine which option was the best fit. We decided to create a trust and Giff did an excellent job walking us through that process. We're glad that we hired Giff and would recommend him to anyone in need of estate planning services.
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Response from Gifford Collins September 17, 2020
Thanks for the review Jim. It was a pleasure working with you both!
Posted by Bruce | August 24, 2020
This review is from a person who hired this attorney.
| Hired Attorney
Estate Planning - Bruce K. Wong
I recently worked with Gifford Collins to revise my revocable living trust, living will, pour-over will, and powers of attorney. Giff was very thorough, asked the right questions, and was very helpful and professional throughout the entire process. His recommendations were valuable in making a number of decisions regarding my revisions. I would definitely recommend Gifford for estate planning needs! Bruce K. Wong, CPA
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Response from Gifford Collins September 18, 2020
Thanks Bruce! I appreciate the business!
Posted by Ann | October 30, 2018
This review is from a person who hired this attorney.
| Hired Attorney
Estate Planning with Trust
I met with Gifford Collins to create an estate plan. I'm in my early 50's and saw this as the next step after creating a financial plan with an advisor. I am single with no dependents, but am close to my family and wanted to make it as easy as possible for them should I become incapacitated or die. I believe everyone should have an estate plan, even a simple one. Gifford is very approachable, patiently explaining things in regular terminology. In the first meeting he described the process and what I should expect at each of the meetings. Because of my recent financial planning I might have been more prepared in my goals than some people might be. Yet Gifford's insightful questions added a few things I hadn't considered. He emphasized asset protection (from non-financial risk). I don't plan to leave a large legacy, but do want whatever there is to be available to my family, not the courts or others. Gifford is very knowledgeable and thorough. Be prepared for a thick stack of organized papers. He helpfully includes a summary in less legal terms. I trust the estate plan and my relationship with Gifford will meet my needs.
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  • Free Consultation 60 minutes
Payment methods
Cash, Check, Credit Card


AVVO RATING 9.5 (Superb)

Work Experience

  • Owner/Managing Partner
  • Collins Law Firm, LLC
  • 2015 - Present
  • Public Defender
  • La Crosse County
  • 2012 - 2014
  • Associate Attorney
  • Johns, Flaherty & Collins, S.C.
  • 2011 - 2015
  • Associate Attorney
  • Shaw Legal Services, Ltd
  • 2009 - 2011
  • Law Extern
  • Environmental Protection Agency: Region 5
  • 2008 - 2008
  • Law Clerk
  • Johns, Flaherty and Collins, S.C.
  • 2007 - 2007
View all work experience


  • Western Michigan University Cooley Law School
  • JD - Juris Doctor
  • 2009
  • Missouri State University
  • BS - Bachelor of Science
  • 2000

Legal Cases

  • Trust Package
  • Protection of assets and efficiently passing assets on to beneficiaries
  • Trust Package
  • Protection of assets and efficiently passing assets on to beneficiaries


  • Wisconsin Council of Estate Planning Attorneys
  • President
  • 2021 - Present
  • State Bar of Wisconsin
  • Member
  • 2011 - Present
  • Illinois State Bar Association
  • Member
  • 2009 - Present

Languages Spoken

  • French
  • English

Honors and Awards

  • Peer Review Rated
  • Martindale-Hubbell
  • 2018
  • Best Academic Event Award
  • Western Michigan University Cooley Law School
  • 2007
  • Honor's Scholarship
  • Western Michigan University Cooley Law School
  • 2006


  • Thomas M. Cooley Journal of Practical and Clinical Law
  • Editor
  • 2009

Speaking Engagements

  • The 4th Annual Landlord Tenant Conference
  • Landlord Tenant Law
  • 2014

Attorney endorsements

Received (8)
Given (7)
Endorse Gifford
Estate planning Attorney | Feb 22
Relationship: Fellow lawyer in community
"Giff takes great pride in his work. He’ll deliver top-notch service everytime."
Estate planning Attorney | Sep 17
Relationship: Worked together on matter
"I have worked with Giff on many estate planning cases. Thus, I can personally vouch for his exceptional skills as an attorney, and his unfailing efforts to find creative solutions to complex problems. Giff has a unique ability of attending to the personal needs of each and every client. He is a rare lawyer in that he listens to the client carefully and has the capacity to connect personally with real people, on their terms and at their level. He is a person who will go above and beyond to be sure his clients are treated in a compassionate manner that is cost-effective. I endorse Giff with enthusiasm, and encourage anyone looking for help with estate planning, probate or business needs to call him immediately!"
Estate planning Attorney | Sep 15
Relationship: Worked together on matter
"I endorse this lawyer. Knowledgeable and personable. Easy to work with and he treats his clients with care and respect."
Estate planning Attorney | Nov 26
Relationship: Friend
"I attended college with Giff and worked with him for 2 years. He was a dedicated hard worker, and I know that he has carried this same work ethic into his practice. We both take the same "big picture" approach to estate planning with our clients, and I'm happy to endorse him without reservation."
Unknown Attorney | Feb 21
Relationship: Fellow lawyer in community
"I endorse this lawyer."
Estate planning Attorney | Jul 10
Relationship: Fellow lawyer in community
"I endorse this lawyer."
Business Attorney | Oct 29
Relationship: Friend
"Gifford and I attended law school together and studied together regularly. He's a hard working, smart, and caring person who I am certain has carried those traits into private practice. If you're looking for a great lawyer in the La Crosse area, look no further than Gifford Collins"
Business Attorney | Jun 28
Relationship: Fellow lawyer in community
"Gifford is a hardworking, professional, and respected lawyer. I am happy to endorse him."
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Milwaukee Estate planning Lawyer Gifford Mark Collins
Gifford Mark Collins
Estate planning Attorney
Milwaukee, WI
Licensed for 14 years
Free Consultation