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Gifford Mark Collins
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About Gifford
Biography
Gifford Mark Collins is an estate planning attorney deeply influenced by his family’s history of hard work and legacy creation. Drawing inspiration from his upbringing in a large family, Gifford dedicates his practice to assisting clients in safeguarding their assets and crafting personalized estate plans. With an undergraduate background in international business from Belgium and advanced legal studies in Canada and China, his global experiences enrich his understanding of diverse cultural needs. Gifford’s travels across continents have equipped him with a broader perspective on the universality of family and community values. As a small business owner and father of three, he personally encounters the balancing act of day-to-day responsibilities against long-term goals. This firsthand knowledge fuels his commitment to helping clients maintain a bigger picture perspective on estate planning. At every step, Gifford collaborates closely with clients, ensuring their plans align with their unique values and objectives, guiding them towards a future that benefits not only their families but their communities as well. His dedication to legacy building is driven by a deep desire to help others achieve peace of mind through well-structured estate solutions.
Collins Law Firm, LLC helps families and businesses protect, build and efficiently pass their legacy on to the next generation.
Collins Law Firm, LLC helps families and businesses protect, build and efficiently pass their legacy on to the next generation using estate, elder law and business planning.
Collins Law Firm, LLC helps families and businesses protect, build and efficiently pass their legacy on to the next generation using estate, elder law and business planning.
Practice Areas
5
Practice Areas
Estate Planning
50%
17 years
Elder Law
20%
17 years
Probate
10%
Trusts
10%
Fees and Rates
Cost
Payment Methods
- Cash
- Check
- Credit Card
Licenses
Licensed in Wisconsin for 14 years
State: Wisconsin
Acquired: 2011
No misconduct found
Licensed in Illinois for 16 years
State: Illinois
Acquired: 2009
No misconduct found
Location
Gallery
Online Presence
Other places you can find Gifford online.
Gifford Mark Collins's Reviews
Showing 1 - 5 of 8 client reviews from Avvo
Posted by Mark | November 10, 2025 | Hired Attorney
This review is from a person who hired this attorney.
Professional and Easy to work with
I had a wonderful experience working with Gifford & Gifford Law on my estate planning. Gifford took the time to truly understand my goals and priorities, and it never felt like a “one-size-fits-all” approach. He crafted a plan that was tailored specifically to my needs, and I couldn’t be happier with...
Posted by anonymous | November 3, 2021 | Hired Attorney
This review is from a person who hired this attorney.
Client
My husband and I just executed our estate documents! Getting to this point would not have been possible without the legal expertise of Attorney Gifford Collins and his associate Deanne Robison. We had previously struggled with another firm to get detailed questions answered to no avail. As soon as...
Gifford Collins
Replied last November 8, 2021Thanks so much for thinking of us. It was a pleasure working with you both, as well. Giff
Posted by James | September 14, 2021 | Hired Attorney
This review is from a person who hired this attorney.
Bus Ops Professional
I received immediate, courteous attention from CLF including expert counsel that saved me significant frustration costs. CLF is a terrific duo that made sure I could navigate the wickets and become knowledgeable and protected
Posted by anonymous | February 20, 2021 | Hired Attorney
This review is from a person who hired this attorney.
Mr and Mrs
My wife and I worked with Gifford to put our estate plans in order. He gave us the confidence from the start that he not only knew what needed to be done, but he also was understanding of our situation and answered all the questioned we had. This made us comfortable and confident that our estate pl...
Posted by Emily | December 30, 2020 | Hired Attorney
This review is from a person who hired this attorney.
Excellent, professional, kind!
I cannot think of another lawyer I would rather work with. Giff was incredibly professional and kind in everything he did. He took the time to explain every detail to us. In addition, he helped us meet a super tight deadline. I am so thankful for all of his help and would recommend him to everyone. H...
Gifford Collins
Replied last February 22, 2021Thanks so much Emily! Thanks again for your business.
Gifford Mark Collins's Lawyer Endorsements
"Giff takes great pride in his work. He’ll deliver top-notch service everytime."
"I have worked with Giff on many estate planning cases. Thus, I can personally vouch for his exceptional skills as an attorney, and his unfailing efforts to find creative solutions to complex problems. Giff has a unique ability of attending to the personal needs of each and every client. He is a rare lawyer in that he listens to the client carefully and has the capacity to connect personally with real people, on their terms and at their level. He is a person who will go above and beyond to be sure his clients are treated in a compassionate manner that is cost-effective. I endorse Giff with enthusiasm, and encourage anyone looking for help with estate planning, probate or business needs to call him immediately!"
"I endorse this lawyer. Knowledgeable and personable. Easy to work with and he treats his clients with care and respect."
"I attended college with Giff and worked with him for 2 years. He was a dedicated hard worker, and I know that he has carried this same work ethic into his practice. We both take the same "big picture" approach to estate planning with our clients, and I'm happy to endorse him without reservation."
"I endorse this lawyer."
"I endorse this lawyer."
"Gifford and I attended law school together and studied together regularly. He's a hard working, smart, and caring person who I am certain has carried those traits into private practice. If you're looking for a great lawyer in the La Crosse area, look no further than Gifford Collins"
"Gifford is a hardworking, professional, and respected lawyer. I am happy to endorse him."
Stacy Vogeltanz
Medicaid and medicare lawyer
Lawrence Gregory
Estate planning lawyer
Peter Harbach
Unknown lawyer
Mary Collins
Business lawyer
Ronald Fitzpatrick
Workers compensation lawyer
Daniel Norland
Family lawyer
Cherlyn Crosby
Family lawyer
Experience
Honors
2018
Peer Review Rated, Martindale-Hubbell
2007
Best Academic Event Award, Western Michigan University Cooley Law School
2006
Honor's Scholarship, Western Michigan University Cooley Law School
Work Experience
2015 - Present
Owner/Managing Partner, Collins Law Firm, LLC
2012 - 2014
Public Defender, La Crosse County
2011 - 2015
Associate Attorney, Johns, Flaherty & Collins, S.C.
2009 - 2011
Associate Attorney, Shaw Legal Services, Ltd
2008 - 2008
Law Extern, Environmental Protection Agency: Region 5
2007 - 2007
Law Clerk, Johns, Flaherty and Collins, S.C.
Associations
2021 - Present
Wisconsin Council of Estate Planning AttorneysPresident
2011 - Present
State Bar of WisconsinMember
2009 - Present
Illinois State Bar AssociationMember
Sample of Legal Cases
Trust Package
Protection of assets and efficiently passing assets on to beneficiaries
Trust Package
Protection of assets and efficiently passing assets on to beneficiaries
Education
2009
Western Michigan University Cooley Law School
JD - Juris Doctor
2000
Missouri State University
BS - Bachelor of Science
Speaking Engagements
2014
The 4th Annual Landlord Tenant Conference
Landlord Tenant Law
Publications
2009
Thomas M. Cooley Journal of Practical and Clinical Law
Editor
Languages
French
English
Activity
Legal Answers
Legal Answers
Q&A
Can a step brother and sister share bed room at the age of 8 (boy) 10 (girl)?
08 Mar 2018
Q&A
If a will was made in 2012 and we have the original and another will was made in 2015 but only a copy of it is found..
26 Feb 2018
Q&A
What can I do to try to save my house from being taken by the state
23 Feb 2018