Matthew W. Starosciak

Matt Starosciak is a fractional Chief Marketing Officer for law firms, bringing more than 27 years of legal industry experience to the business of growth.

Unlike most marketing consultants, Matt combines three critical perspectives: experience as a practicing attorney, a proven track record in law firm marketing and business development, and hands-on accountability for revenue generation. He doesn’t just advise—he builds and executes marketing systems that drive measurable results.

As the founder of Proven Law Marketing, Matt works with a select group of high-performing law firms across the United States. He partners directly with firm leadership to develop and implement customized marketing strategies aligned with each firm’s goals, practice areas, and competitive landscape. His work spans brand positioning, lead generation, intake optimization, and the full client acquisition process.

Matt is known for his direct, no-nonsense approach to law firm marketing—cutting through industry noise to focus on what actually works. His philosophy is simple: marketing should be accountable, measurable, and tied directly to firm growth.

He is also the author of The Lawyer Marketing Book and the host of the Law Firm Fractional CMO Playbook Podcast, where he shares practical insights for law firm leaders looking to scale their practices with clarity and confidence.