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The Cooper Firm represents plaintiffs in significant matters involving personal injury, wrongful death, product liability, motor carrier liability, premises liability, medical malpractice and commercial litigation. Automotive product liability claims are one of the firm's primary specialties. 

Before opening his solo practice in November 2006, Lance was the senior partner in the firm Cooper, Jones & Cooper. Before forming Cooper, Jones & Cooper in March 1998, Lance was a partner with the law firm of Johnson, Cooper & Jones.

Lance represents plaintiffs in substantial personal injury and wrongful death cases. He has been lead counsel for plaintiffs in a large number of civil jury trials, including trials against General Motors, Ford Motor Company, Walmart, Toyota and Mitsubishi. Lance has successfully prosecuted hundreds of cases and has received numerous multi-million dollar jury verdicts and settlements.

Lance is frequently asked to speak to attorney organizations and has done so on topics such as effective trial strategies and recognizing automobile product liability cases. He has also co-authored articles on maximizing damages in catastrophic injury cases and proving up other similar incidents in product liability trials.

Lance's professional accomplishments have been recognized by his peers. He served as the 2002-2003 President of the Georgia Trial Lawyers Association and is a past President of the Cobb County Trial Lawyers Association. He also served on the Board of Trustees of the Cobb County Bar Association.

Lance received his law degree from Emory University in 1989, and while in law school, he was a G. Joseph Tauro Scholar and an editor of the Harvard Journal of Law and Public Policy. He received his bachelor's degree in political economics from the University of California at Berkeley in 1985.

Lance is a member of the State Bar of Georgia and the State Bar of California and is admitted to practice before the U.S. District Court for the Northern, Middle and Southern Districts of Georgia and the U.S. Court of Appeals for the Eleventh Circuit. He is also a member of the Association of Trial Lawyers of America, Georgia Trial Lawyers Association, and Cobb County Trial Lawyers Association.

Lance lives in Powder Springs with his wife, Sonja, and their five children.


Photos and videos

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Practice areas


  1. Defective Products: 40%
    27 years
  2. Wrongful Death: 15%
    27 years
  3. Car Accident: 15%
    27 years
  4. Trucking Accident: 15%
    27 years
  5. Personal Injury: 15%
    27 years



Free consultation (120 minutes)

Payment types:

Cash, Check

Attorney endorsements

7 total 

Are you an attorney? Endorse this lawyer

  • Andrew Woodruff Jones

    I've known Lance for more than 20 years, and have had the pleasure of working with him on several high-profile product liability and accident-related cases. Lance has an uncanny ability to take the most complex product liability cases and develop a simple trial strategy which is extremely effective. Lance is committed to working for his clients and maximizing their recoveries is of the utmost importance to him. Once Lance becomes involved in a case he is committed to seeing it to the end. Unlike a lot of trial lawyers, Lance is not afraid to try high-profile, high-damage, cases when other trial lawyers would simply settle them.


    Andrew Jones Wrongful death Attorney
    Relationship: Worked together on matter

  • Scott Richard Kaufman

    This is a dedicated consumer advocate of unquestioned skill and perseverance. His recent one man fight against GM ended up getting millions of vehicles recalled and likely saving many many lives!


    Scott Kaufman Lemon law Attorney
    Relationship: Fellow lawyer in community

Contact info

The Cooper Firm

701 Whitlock Avenue
Building J, Suite 43
Marietta, GA, 30064-4658


GAActive Member in Good Standing 198907/15/2016
INAdministrative - Not Authorized to PracticeUnknown07/03/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Georgia Super Lawyers 2010Super Lawyers2010
Georgia Super Lawyers 2009Super Lawyers2009
Georgia Super Lawyers 2008Super Lawyers2008
Georgia Super Lawyers 2007Super Lawyers2007
Georgia Super Lawyers 2006Super Lawyers2006
Leadership CobbCobb Chamber of Commerce1994
G. Joseph Tauro ScholarBoston University Law School1987
Work experience
TitleCompany nameDuration
Founding PartnerThe Cooper Firm2006 - Present
Senior PartnerCooper & Jones1998 - 2006
PartnerJohnson & Cooper1992 - 1998
Associate General CounselJean E. Johnson, PC1990 - 1992
Associate General CounselMorrison and Foester1987 - 1989
Association namePosition nameDuration
Georgia Trial Lawyers AssociationMember1998 - Present
State Bar of CaliforniaMember1990 - Present
Cobb County Bar AssociationMember1989 - Present
State Bar of GeorgiaMember1989 - Present
Association of Trial Lawyers of AmericaMemberN/A
Georgia Trial Lawyers AssociationPresident2002 - 2003
Georgia Trial Lawyers AssociationVice President1998 - 1999
Civil Justice PacChairperson1998 - 1999
Cobb County Trial Lawyers AssociationPresident1998 - 1999
Cobb County Trial Lawyers AssociationPresident1997 - 1998
Cobb County Trial Lawyers AssociationPresident1996 - 1997
Harvard Journal of Law and Public PolicyEditor1987 - 1988
Cobb County Bar AssociationBoard of Trustees1984 - 1985
Cobb County Bar AssociationBoard of Trustees1983 - 1984
Legal cases
Case nameOutcome
Roper v. Jasper JeepCobb County Jury Awards Grandmother $1.1 million
Yabuku v. Bridgestone/FirestoneConfidential Settlement
Woods v. Ford, Continental General Tire, JR's Tires, and Sams ClubConfidential Settlement
See all legal cases 
Publication nameTitleDate
Amazines.comHow the Auto Insurance Law Affects You!2010
Christian Living MagizineSchool's Out Think Safety2009
Christian Living MagizineFighting to Keep the "Jury of Our Peers"2009
Christian Living MagizineTort Reform? Think Again2009
School nameMajorDegreeGraduated
Emory University School of LawLawJD - Juris Doctor1989
Boston University School of LawLawJD - Juris Doctor1987
University of California - BerkeleyPolitics, Philosophy, and EconomicsBS - Bachelor of Science1985
Santa Ana CollegeArtAssociate1982
Speaking engagements
Conference nameTitleDate
Cobb Co. Legal Professionals Association- Fall CLEHow to Determine if Your Case is a Products Case.2010

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