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About me

I have been practicing for 40 years representing victims of severe personal injury and wrongful death.  I am a trial lawyer who is fully prepared and ready to try your case before a jury if the defendants are unwilling to settle.


I have been very involved with legal education and teaching other lawyers how to be  effective advocates.. I have taught at UC Hastings College of the Law, Stanford University Law School, University of San Francisco Law School and Golden Gate University School of Law. i have taught courses in civility for lawyers and law students all across California and other nearby states. 


Our law firm is a pioneer in using technology to maximize damages for our clients.

We have won a national award for that and we continue to improvise to make

trials shorter and a jury's job easier.


I have been elected to all of the key trial lawyer organizations by my peers.  I have taken on leadership roles in many of them.


When I am not working for my clients, I am an avid skier and cyclist.  If you want to know more about my background, go to where you will find a detailed resume.


Languages spoken: French, Spanish

Practice areas


  1. Defective Products: 14%
    44 years, 200 cases
  2. Car Accident: 14%
    44 years, 700 cases
  3. Brain Injury: 14%
    44 years, 100 cases
  4. Personal Injury: 14%
    44 years, 1 thousand cases
  5. Other: 44%
  6. More 



Contingent (33-40%)

Attorney endorsements

9 total 

Are you an attorney? Endorse this lawyer

  • Claude Armand Wyle

    I have known Bill for years and I believe he is one of the finest personal injury attorneys in this City


    Claude Wyle Personal injury Attorney
    Relationship: Fellow lawyer in community

  • Michael S. Waddington

    I endorse William. He is a highly skilled attorney that is well respected in the legal community.


    Michael Waddington Military law Attorney
    Relationship: Fellow lawyer in community

Contact info

Abramson Smith Waldsmith, LLP

44 Montgomery Street Suite 3340
San Francisco, CA, 94104


We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Best personal injury litigator, San FranciscoBest Lawyers in America2011
Top 100SuperLawyers2005
Most Innovative Use of Technology During TrialLaw Technology News2004
Trial Lawyer of the Year finalistConsumer Attorneys of California2003
Trial Lawyer of the Year finalistConsumer Attorneys of California2002
Work experience
TitleCompany nameDuration
Senior partnerAbramson Smith Waldsmith LLP1973 - Present
Association namePosition nameDuration
American Board of Trial AdvocatesPresident, San Francisco Chapter, National Board Member2011 - Present
American Board of Trial Advocates, CAL-ABOTABoard member and Chairman of Education2011 - Present
Litigation Counsel of AmericaFellow2009 - Present
International Society of BarristersFellow and Board Member and National Membership Chair2004 - Present
International Academy of Trial LawyersFellow2001 - Present
American College of Trial LawyersFellow and former State Chair for California1997 - Present
Friends of the University of Nottingham, EnglandPast President1995 - Present
Lawyer Friends of WineFormer President1975 - Present
San Francisco Trial Lawyers AssociationFormer President1973 - Present
UC Hastings Alumni AssociationFormer President1973 - Present
Legal cases
Case nameOutcome
Shropshire v. City of Walnut CreekJury verdict of $27,750,000
See all legal cases 
Publication nameTitleDate
Consumer Attorneys of California (CAOC) Forum MagazineDemonstrating the Invisible Injury.2010
The Trial Lawyer (SFTLA)Mediation Is Not the Only Way to Successfully Resolve Your Case2010
ABOTA's Voir Dire MagazineCivility: Setting the Tone for Respect2009
Consumer Attorneys of CaliforniaThe Unlevel Playing Field in Sports Premises Cases: Releases, Waivers and Assumption of Risk2009
Law Technology NewsAdvice for Small Firms: The Electronic Trial2005
The Trial Lawyer (SFTLA)Winning the Close Case and Increasing Your Damages with Technology2004
Contra Costa LawyerThe Electronic Trial2003
Lorman Education Services publicationHandlilng an Auto Case from A to Z2001
California Continuing Education of the Bar (CEB)Medical Proof in Personal Injury Litigation1995
California Continuing Education of the Bar (CEB)Coping With Worker's Compensation Issues in Third Party Cases1984
School nameMajorDegreeGraduated
University of California, Hastings College of the LawLawJD - Juris Doctor1973
Tulane University Law SchoolPolitics, Philosophy, and EconomicsBA - Bachelor of Arts1970
Speaking engagements
Conference nameTitleDate
Western States Bar Association Annual Meeting, Las VegasCivility Matters2012
San Francisco Trial Lawyers Association Tahoe Ski SeminarHow to Handle a Sports Case: Releases and Primary Assumption of Risk2012
FDCC Annual Meeting, Scottsdale, ArizonaCivility Matters2012
RoundtableStrategies for Sports and Recreation Cases2011
Annual Ski Seminar, Beaver Creek.Overcoming Releases and Assumption of Risk2011
San Francisco County Bar AssociationUse of Graphics and Demonstrative Evidence at Trial2010
MCLE SpectacularCivility Matters2010
Ethics conference: ABOTAPrinciples of Civility, Integrity and Professionalism2010
CLE PanelAdvanced Settlement Techniques2010
California Brain Injury Annual Mtg.Understanding and Preparing a Frontal Lobe Case For Trial2010
Anjnual CAOC Ski Seminar, Beaver Creek, Co.Traumatic Brain Injury: The Invisible Injury2010
51st Annual MeetingCivility Matters2010
Statewide simulcastEthics: Civility Matters!2009
Pretrial Practice Class at UC HastingsThe Latest Electronic Demonstrative Evidence and How to Present It2009
Annual Ski Seminar for Consumer Attorneys of CaliforniaThe Unlevel Playing Field in Sports Premises Cases: Releases, Waivers and Assumption of Risk2009
Annual California Brain Injury SeminarProving the Invisible Brain Injury2009