Michael A Long

Michael A Long

5.0
Rating: 9.0

Licensed for 16 years

Litigation Lawyer at Los Angeles, CA
Practice Areas: Litigation

1920 Hillhurst Avenue Ste 1139, Los Angeles, CA

About Michael

Biography

Practice Areas

1

Practice Area

Litigation 100%

Trials, Appeals, Mediation, Arbitration, Court Appearances - Law & Motion, Insurance, Replacement Counsel, IP Litigation, Real Estate, Construction Defect, Attorneys' Fees, Business Lit. - Federal & State Courts, Collections, Pre-Litigation.

100%

Fees and Rates

Cost

Hourly Rates

$ 600-700 per hour


Payment Methods

  • Cash
  • Check
  • Credit Card

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Licenses

Licensed in California for 16 years

State: California

Acquired: 2009

Active

No misconduct found

Location

Long & Associates

1920 Hillhurst Avenue Ste 1139, Los Angeles, CA, 90027

Long & Associates

904 Silver Spur Rd Ste 310, Rolling Hills Estates, CA, 90274

Long & Associates

4343 MacArthur Blvd., Ste 1030, Newport Beach, CA, 92660

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Michael A Long's Reviews

Avvo Review Score

5.0 /5.0

4 Client Reviews

Filter Avvo Reviews (4) Refine reviews to match your needs. Use the filters to quickly surface reviews that align with your case or priorities.

Showing 1 - 3 of 3 reviews | Intellectual Property

Posted by Matthew Czar | June 09, 2023 | Hired Attorney | Intellectual Property

Highest level of expertise

I have worked with multiple intellectual property attorneys in the academic and corporate setting, and it became clear to me early on that Michael A. Long's level of expertise was magnitudes greater than any of attorneys I have worked with in the past. I give my highest recommendation possible.

Posted by Charles | March 28, 2019 | Hired Attorney | Intellectual Property

Highly detailed and motivated!

Michael A. Long, Esq. has been my patent attorney for many years, and diligently stopped a large company that was infringing on my patented invention. He represented me and my business partner, a senior patent attorney, in that effort. Attorney Long was successful in stopping that infringer. Throug...h his efforts the case was resolved before the need for formal litigation. We remain in contact and he has continued to provide me with spot on timely advice in IP, insurance, updates on infringment and business formation issues to address practical risks. He is very well rounded as an IP lawyer and I highly recommend Attorney Michael A. Long.

Posted by anonymous | January 10, 2019 | Hired Attorney | Intellectual Property

Highly Skilled! Very happy with work product and results!

Michael A. Long, Esq. is a highly skilled litigator and intellectual property lawyer. He helped me with a very highly contested business matter and we won a very favorable settlement. He is extremely diligent and able to handle disputes and deal negotiations with tremendous skill, confidence, efficie...ncy, and patience. In one case, I was shocked to see a once hostile attorney turn friendly after they argued in court. The other attorney complimented Mr. Long's skillful oral argument. I'm very impressed with his ability to stay calm under pressure and observed him in court and other official proceedings where he represented my business interest. He disarmed verbally aggressive opposing counsel with effective countering, and successfully defended my business in court and against threatening letters directed even at him. He is respectful and civil, how attorneys should be. I'm also impressed with his ability to quickly work on detailed contracts, setting up options and very practical strategies. For over 5 years, Mr. Long has dealt with ongoing challenges on my behalf that made a huge difference in my business. I highly recommended Michael A. Long as an exceptional lawyer.

See All Client Reviews

Michael A Long's Lawyer Endorsements

Endorse Michael
Joseph Franklin Klatt headshot
Joseph Klatt

Intellectual property lawyer | Mar 14

Relationship: Fellow lawyer in community

"I am rarely impressed by attorneys. (I sue many bad ones for a living). Mr. Long is an exceptional contributor to Avvo. His analysis is detailed, nuanced, and most importantly: correct. IP is one of the most rigorous and difficult area of the law, and Mr. Long makes it look easy. (It is not). I both endorse and impressed by this attorney."

Michael Charles Doland headshot
Michael Doland

Intellectual property lawyer | Mar 07

Relationship: Fellow lawyer in community

"Even though new to Avvo, it is immediately obvious that the answers of Mr. Long are accurate, analytic, and customized to the needs of the Avvo askers. These are exactly the qualities that every client would look for when hiring an attorney."

Tatevik Tina Amirkhanyan headshot
Tatevik Amirkhanyan

Litigation lawyer | Jan 31

Relationship: Fellow lawyer in community

"Michael is highly skilled at what he does and is certainly a reliable professional."

View All Endorsements
Sherwin Cornelia Carballo headshot
Sherwin Carballo

Immigration lawyer

Walter Joseph Tencza Jr headshot
Walter Tencza

Unknown lawyer

Christine James headshot
Christine James

Unknown lawyer

Joseph Franklin Klatt headshot
Joseph Klatt

Unknown lawyer

Michael Charles Doland headshot
Michael Doland

Unknown lawyer

Tatevik Tina Amirkhanyan headshot
Tatevik Amirkhanyan

Immigration lawyer

Experience

Rating:  9.0 (Superb)

Honors

2020

Top Attorneys, Pasadena Magazine

2019

$1.5+ million award upheld with right to pursue add'l $906,000+, 2nd District Court of Appeal

2018

Final Decision - Non-Suit In Favor of Clients, Los Angeles Superior Court

2018

Top Attorneys, Pasadena Magazine

2017

Terminated in favor of client in 3 months, Trademark Trial and Appeal Board, U.S. Patent & Trademark Office

2017

Top Attorneys, Pasadena Magazine

2016

$2.4 million attorneys' fees awarded to client, Los Angeles Superior Court

2016

Judgment - Injunctive Relief In Favor Of Client, Los Angeles Superior Court

2016

Dismissal After Settlement - Highly Favorable To Client, United States District Court, Central District of California

2016

Terminated in favor of client, Trademark Trial and Appeal Board, U.S. Patent & Trademark Office

2016

Top Attorneys, Pasadena Magazine

2015

Terminated in favor of client in 40 days, Trademark Trial and Appeal Board, U.S. Patent & Trademark Office

2015

Top Attorneys, Pasadena Magazine

2014

Terminated in favor of client after opposing party withdrew, Trademark Trial and Appeal Board, U.S. Patent & Trademark Office

2014

Top Attorneys, Pasadena Magazine

Work Experience

2009 - Present

IP & Business Attorney, Long & Associates

2006 - Present

Inventor / Patent Practitioner, Aexius, LLC

2013 - 2021

Attorney at Law / Of Counsel, The Soni Law Firm

2005 - 2006

Law Clerk, Intellectual Property Unit, City of Los Angeles

2005 - 2005

Judicial Law Clerk, U.S. District Court, Central District Of California

2002 - 2003

Software Developer, Aexius, LLC

2000 - 2002

Product Manager / Software Engineer, Vizional Technologies

1998 - 2000

Director of Quality / Reporting Architect, Genex

Associations

2007 - Present

United States Patent and Trademark Office

Member

California Lawyers for the Arts

Panel Attorney

Sample of Legal Cases

Schmidt v. Digimedia.com, L.P.; and Scott Day

Won outright dismissal in just over a month. Removed from state to federal court. Motion to dismiss GRANTED in clients' favor.

Gilmore and Red Velvet Entertianment, Inc., et al. adv. Chen et al.

Defeated all of plaintiff's claims (jury: 0-12 for clients) and won $600,000 for clients against the original plaintiff (12-0 in clients' favor).

Undisclosed adv Large General Contractor

Settlement of complex civil litigation involving over $10,000,000 in damages.

Undisclosed adv Large Financial Institution

Defeated a major financial institution's attack on client for $300,000 on summary judgment.

Bibiji Inderjit Kaur Puri v. Golden Temple of Oregon

$300,000+ attorney fee award in favor of client

Fernandez v. Won, et al.

Judgment in favor of client for $470,838.37

Bibiji Inderjit Kaur Puri v. Yogiji, LLC

Terminated in favor of client with prejudice

Biotab Nutraceuticals, Inc., et al. adv. Bioriginal Food & Science Corp.

Favorable Settlement

Inderjit K. Puri v. Dicken

Terminated in favor of client with prejudice in less than 4 months

Bibiji Inderjit Kaur Puri v. Magnum

Terminated in favor of client in 3 months

Bibiji Inderjit Kaur Puri v. Gist, LLC

Terminated in favor of client

[Manufacturer adv. Patent Lawyers]

Favorable

See More Legal Cases

Education

2006

Loyola Law School

JD - Juris Doctor

1999

Loyola Marymount University

BBA - Bachelor of Business Administration

N/A

Harvard Law School

Completed Coursework

Speaking Engagements

2018

Loyola Marymount University

Intellectual Property and Business Law

2015

USC Viterbi Engineering Honors Colloquium

How to Organize Research for Patent Applications

Publications

2014

USPTO U.S. Patent No. D728,687

2011

USPTO U.S. Patent No. 7,922,564

2010

USPTO U.S. Patent No. 7,727,056

2010

USPTO U.S. Patent No. 7,828,633

2008

USPTO U.S. Patent No. 7,978,825

Languages

English

Activity

Avvo Rating

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