$ 600-700 per hour
About Michael
Biography
- Handled complex, high-stakes litigation for $1.5 million to $50 million.
- Over 95% of my cases are attorney-referred or client-referred.
- Litigated six to eight-figure high stakes cases, including trials and appeals.
- Education: Harvard Law School, Completed coursework, 2003; Loyola Law School, J.D., 2006; Loyola Marymount University, B.B.A., Information Systems, 1999.
- Lectured at USC and LMU.
- Industry experience prior to law school includes: software, finance, advertising, supply chain, entertainment, automotive, web development and e-commerce.
- Jurisdictions: California, United States District Court; United States Courts of Appeal; Ninth Circuit; Trademark Trial & Appeal Board; California Court of Appeal; Los Angeles Superior Court; New Mexico; Oregon; New York.
- Member of USPTO patent bar since 2007. Represented clients before the World Intellectual Property Organization (WIPO); Managed worldwide IP matters in Asia, Europe, North America, South America.
- Experienced counsel to startups, engineers, physicians, artists, creatives, and established multinational clients with worldwide IP portfolios.
Practice Areas
1
Practice Area
Fees and Rates
Cost
Hourly Rates
Payment Methods
- Cash
- Check
- Credit Card
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Chat withLicenses
Licensed in California for 16 years
State: California
Acquired: 2009
No misconduct found
Location
Long & Associates
1920 Hillhurst Avenue Ste 1139, Los Angeles, CA, 90027
Long & Associates
904 Silver Spur Rd Ste 310, Rolling Hills Estates, CA, 90274
Long & Associates
4343 MacArthur Blvd., Ste 1030, Newport Beach, CA, 92660
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Michael A Long's Reviews
Avvo Review Score
4 Client Reviews
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Showing 1 - 1 of 1 review | Patent Infringement
Posted by Charles | March 28, 2019 | Hired Attorney | Patent Infringement
Highly detailed and motivated!
Michael A. Long, Esq. has been my patent attorney for many years, and diligently stopped a large company that was infringing on my patented invention. He represented me and my business partner, a senior patent attorney, in that effort. Attorney Long was successful in stopping that infringer. Throug...
Michael A Long's Lawyer Endorsements
"I am rarely impressed by attorneys. (I sue many bad ones for a living). Mr. Long is an exceptional contributor to Avvo. His analysis is detailed, nuanced, and most importantly: correct. IP is one of the most rigorous and difficult area of the law, and Mr. Long makes it look easy. (It is not). I both endorse and impressed by this attorney."
"Even though new to Avvo, it is immediately obvious that the answers of Mr. Long are accurate, analytic, and customized to the needs of the Avvo askers. These are exactly the qualities that every client would look for when hiring an attorney."
"Michael is highly skilled at what he does and is certainly a reliable professional."
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Experience
Honors
2020
Top Attorneys, Pasadena Magazine
2019
$1.5+ million award upheld with right to pursue add'l $906,000+, 2nd District Court of Appeal
2018
Final Decision - Non-Suit In Favor of Clients, Los Angeles Superior Court
2018
Top Attorneys, Pasadena Magazine
2017
Terminated in favor of client in 3 months, Trademark Trial and Appeal Board, U.S. Patent & Trademark Office
2017
Top Attorneys, Pasadena Magazine
2016
$2.4 million attorneys' fees awarded to client, Los Angeles Superior Court
2016
Judgment - Injunctive Relief In Favor Of Client, Los Angeles Superior Court
2016
Dismissal After Settlement - Highly Favorable To Client, United States District Court, Central District of California
2016
Terminated in favor of client, Trademark Trial and Appeal Board, U.S. Patent & Trademark Office
2016
Top Attorneys, Pasadena Magazine
2015
Terminated in favor of client in 40 days, Trademark Trial and Appeal Board, U.S. Patent & Trademark Office
2015
Top Attorneys, Pasadena Magazine
2014
Terminated in favor of client after opposing party withdrew, Trademark Trial and Appeal Board, U.S. Patent & Trademark Office
2014
Top Attorneys, Pasadena Magazine
Work Experience
2009 - Present
IP & Business Attorney, Long & Associates
2006 - Present
Inventor / Patent Practitioner, Aexius, LLC
2013 - 2021
Attorney at Law / Of Counsel, The Soni Law Firm
2005 - 2006
Law Clerk, Intellectual Property Unit, City of Los Angeles
2005 - 2005
Judicial Law Clerk, U.S. District Court, Central District Of California
2002 - 2003
Software Developer, Aexius, LLC
2000 - 2002
Product Manager / Software Engineer, Vizional Technologies
1998 - 2000
Director of Quality / Reporting Architect, Genex
Associations
2007 - Present
United States Patent and Trademark OfficeMember
California Lawyers for the Arts
Panel Attorney
Sample of Legal Cases
Schmidt v. Digimedia.com, L.P.; and Scott Day
Won outright dismissal in just over a month. Removed from state to federal court. Motion to dismiss GRANTED in clients' favor.
Gilmore and Red Velvet Entertianment, Inc., et al. adv. Chen et al.
Defeated all of plaintiff's claims (jury: 0-12 for clients) and won $600,000 for clients against the original plaintiff (12-0 in clients' favor).
Undisclosed adv Large General Contractor
Settlement of complex civil litigation involving over $10,000,000 in damages.
Undisclosed adv Large Financial Institution
Defeated a major financial institution's attack on client for $300,000 on summary judgment.
Bibiji Inderjit Kaur Puri v. Golden Temple of Oregon
$300,000+ attorney fee award in favor of client
Fernandez v. Won, et al.
Judgment in favor of client for $470,838.37
Bibiji Inderjit Kaur Puri v. Yogiji, LLC
Terminated in favor of client with prejudice
Biotab Nutraceuticals, Inc., et al. adv. Bioriginal Food & Science Corp.
Favorable Settlement
Inderjit K. Puri v. Dicken
Terminated in favor of client with prejudice in less than 4 months
Bibiji Inderjit Kaur Puri v. Magnum
Terminated in favor of client in 3 months
Bibiji Inderjit Kaur Puri v. Gist, LLC
Terminated in favor of client
[Manufacturer adv. Patent Lawyers]
Favorable
Education
2006
Loyola Law School
JD - Juris Doctor
1999
Loyola Marymount University
BBA - Bachelor of Business Administration
N/A
Harvard Law School
Completed Coursework
Speaking Engagements
2018
Loyola Marymount University
Intellectual Property and Business Law
2015
USC Viterbi Engineering Honors Colloquium
How to Organize Research for Patent Applications
Publications
2014
USPTO
U.S. Patent No. D728,687
2011
USPTO
U.S. Patent No. 7,922,564
2010
USPTO
U.S. Patent No. 7,727,056
2010
USPTO
U.S. Patent No. 7,828,633
2008
USPTO
U.S. Patent No. 7,978,825
Languages
English
Activity
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