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About me

Mr. Hall is an attorney with Traverse Legal PLC, a law firm focused upon the global representation of on-line business interests. His practice focuses on trademark matters, including trademark clearances and registrations, opposition and cancellation proceedings in front of the TTAB, licensing issues, and federal court litigation. He also regularly handles domain dispute resolutions under the ACPA and UDRP, copyright matters, Internet law matters, and related commercial litigation matters.  Mr. Hall utilizes flat fee/alternative billing by defining strategy and deliverables at the outset in order to deliver value to his clients. He is a 2002 graduate of Miami University in Oxford, Ohio and received his Juris Doctor degree cum laude from Michigan State University College of Law in 2007.


Photos and videos

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Contact info

Traverse Legal, PLC

106 E. Sixth Street
Suite 900
Austin, TX, 78701

Practice areas


  1. Intellectual Property: 25%
    9 years
  2. Trademark: 20%
    9 years
  3. Internet: 20%
    9 years
  4. Copyright: 15%
    9 years
  5. Other: 20%
  6. More 



Hourly ($275-325/hour), Fixed (sometimes)

Payment types:

Cash, Check, Credit card

Attorney endorsements

4 total 

Are you an attorney? Endorse this lawyer

  • Anthony P. Patti

    I endorse this lawyer. Brian is a very gifted young lawyer, who performs at a level far beyond those of his peers. He is extremely smart and articulate and can be trusted to handle highly complex and sensitive matters


    Anthony Patti Litigation Attorney
    Relationship: Worked together on matter

  • John A. Di Giacomo

    Brian is an excellent litigator and, when a case is in his hands, everyone in our firm knows that what needs to be done is, in fact, going to be done. He clearly and accurately provides clients with their legal and non-legal options, and he always looks at a legal issue from a return on legal investment perspective. He always sees the forest from the trees and never loses sight of the client's long-term goal, but at the same time he is incredibly detailed and diligent--a combination that is extremely rare. I feel incredibly lucky to have learned the practice of law, including trademark law and Internet law, under his guidance.


    John Di Giacomo Internet Attorney
    Relationship: Worked for lawyer


TXEligible To Practice In Texas 201306/14/2014
MIActive And In Good Standing200705/14/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Rising Star - Intellectual PropertySuperLawyers2015
Rising Star - Intellectual PropertySuperLawyers2014
Rising StarSuperLawyers2013
Michigan Rising StarMichigan Super Lawyers2012
Michigan Rising Star - Intellectual Property 2011SuperLawyers2011
Michigan Rising Stars 2010Super Lawyers2010
Work experience
TitleCompany nameDuration
PartnerTraverse Legal, PLC2007 - Present
Summer AssociateTraverse Legal, PLC2006 - 2007
Law ClerkUnited States Attorney's Office - MDFL in Tampa, FL2005 - 2005
Team LeaderAccenture - Cincinnati, Ohio2002 - 2004
Association namePosition nameDuration
Michigan State University College of Law - Alumni AssociationPresident-Elect2012 - Present
International Trademark AssociationCommitte Member, Non-Profit Committee2012 - Present
International Technology Law AssociationCo-Chair E-Commerce Committee2012 - Present
Grand Traverse-Leelanau-Antrim Bar AssociationCouncil Member2010 - Present
International Technology Law AssociationMember2009 - Present
International Trademark Association (INTA)Member2009 - Present
IT Law Section of State Bar of MichiganCouncil Member2009 - Present
Intellectual Property Section of the State Bar of MichiganCommittee Member2009 - Present
Rotary Club of Traverse CityMember2009 - Present
Michigan State University College of Law - Alumni AssociationBoard of Directors2008 - Present
United Way of Northwest MichiganBoard of Directors2008 - Present
Standing Committee on Publications and Website Advisory for the State Bar of MichiganCommittee Member2009 - 2010
State Bar of Michigan Standing Committee on PublicationsCommittee Member2009 - 2010
Legal cases
Case nameOutcome
CybersquattingStill litigating.
False AdvertisingSettlement between the parties.
Mass TortApproximately a combined amount of $3 million dollars in settlement for our clients.
See all legal cases 
School nameMajorDegreeGraduated
Northwestern University Certificate2014
Michigan State University College of LawLawJD - Juris Doctor2007
Miami University of OhioManagement Information SystemsBS - Bachelor of Science2002
Speaking engagements
Conference nameTitleDate
Cyberlaw Leadership SummitTrials and Tribulations of Domain Name Litigation2012
2012 World Technology Law ConferenceContributory Trademark Infringement Liability in an Online World2012
SXW Conference 2010Measuring Blogger Credibility: FTC Regulation vs. Crowdsourced Solutions2010
Center For Competitive ManagementRevenue Per Lawyer: Increasing Profitability in a Down Economy2009