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Brian A. Hall

Intellectual property Attorney at Austin, TX

5.0   4 reviews
  • State Years
    Texas - TX 10 years
    Michigan - MI 15 years
  • Licensed for 10 years
    State TX
    Acquired 2013
    Eligible to Practice in Texas No misconduct found
  • Licensed for 15 years
    State MI
    Acquired 2007
    Active in Good Standing No misconduct found

We have not found any instances of professional misconduct for this lawyer.

About Brian

Learn Brian’s areas of practice.

Practice areas
  1. Intellectual property
    Legal protection of intangible property in the on-line world, including brand names, original authorship and innovative ideas.

    16 years

  2. Internet
    Legal services and representation for nternet matters including website development, e-commerce, domain name matters, and all other internet legal issues and needs,

    16 years

  3. Trademark infringement
    Legal services that including monitoring, filing and protection of trademarks, responding to trademark infringement letters, drafting of infringement notice letters and representation for complex trademark infringement litigation in all states.

    16 years

  4. Copyright infringement
    Copyright infringement legal services available for such items as music, books, photograph and other sources that include notice letters to the infringer, responding to copyright infringement letterse and filing of lawsuits against those infringing on your protected copyrighted property in all states.

    16 years

  5. Corporate and incorporation

    16 years

  6. Trademark application
    Trademark legal services that include assessment to ensure trademark registration to be successful, identification of proper filing class, preparation and filing of trademark application with the USPTO.

    16 years

  7. Copyright application
    Copyright licensing and application legal services available for such items as music, books, photograph and other sources to ensure that you have control over what other individuals are doing with your copyrighted property. Legal ervices include from assessment for success licensing to the completion and property filing of copyright application.

    16 years


Brian A. Hall is a member of Traverse Legal, PLC and the managing partner of its Austin, Texas office, doing business as Hall Law.  He has represented enterprise Internet and technology companies, tech startups and brand owners throughout the world with their Intellectual Property and Internet Law issues, including such areas as digital and social media, advertising and promotions, privacy and data matters.  Brian regularly advises clients on the acquisition of, enforcement of, licensing and monetization of intellectual property, and he has extensive experience with countless corporate transactions involving an entity's business-critical IP. 

Brian has served as outside general counsel, including in-house in a secondment role, for Austin, Texas based WPEngine, Inc. from 2014-2015 as well as Notley Ventures from 2015-present.

Brian has also litigated cases across the United States involving trademark, domain name, copyright, software trade secret, online defamation and privacy/personal rights issues.  He is a regular author and speaker on legal topics of particular interest to technology companies given his background as an IT Consultant with the global IT firm Accenture.  Brian has been chosen by his peers as a Rising Star in Intellectual Property, as rated by SuperLawyers, for the years 2010-2017.

Brian is also a limited partner in StartupRunner, a seed stage venture capital fund and is an active angel investor with the Central Texas Angel Network (CTAN).  He regularly mentors and advises entities at all stages of the startup ecosystem.  He is also a member of the Steering Committee and CLE for the Global Entrepreneurial Bar Association.       


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Traverse Legal, PLC d/b/a Hall Law
600 Congress Avenue
14th Floor
Austin, TX, 78701


5.0 / 5.0
  4 customer reviews
5 Star
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1 Star
Posted by Matt | January 18, 2015
Highly recommend Brian Hall - Truly an expert
I've worked with Brian for 5+ years as our company has grown from 5 people to 45. Brian is more than "just" an attorney and is a trusted advisor to our firm. In additional to quickly and competently handling any issue we have related to internet law, Brian has kept us in the loop on upcoming changes and gives sound advice that has helped us protect our brand. I wish every attorney was as competent as Brian.
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Posted by Rita | December 15, 2014
Cybersquatting Issue Resolved, Trademarks Registered and Brand Name Secured
I found Brian Hall online when our company in Chicago was a victim of cybersquatting by a party outside of the United States. We could not have made a better choice. We were concerned that because this was in international issue, we would have no recourse. In addition to being an expert in this area of law, Brian was fast, efficient and laser-focused. Within days, the problem was resolved to our benefit and complete satisfaction. Brian did not stop there. He asked if our logos and trademarks were up-to-date. They were not. Some of our trademarks had lapsed; others were never registered. He was instrumental in ensuring that all our logos and trademarks were properly registered in the U.S. and in Mexico. This was absolutely critical to securing our brand names. Finally, Brian suggested that we have a signed agreement with our network of distributors, and he provided us with an excellent distributor agreement that clearly defines the responsibilities of both parties. I highly recommend working with Brian Hall. He not only took care of our immediate domain name problem, he focused our attention on other aspects of securing our rights to our brand and positioned our company for the future.
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Posted by Tony | December 8, 2014
A highly recommended internet and domain lawyer
Brian initially helped me with a web domain trademark infringement case. Once I discovered how knowledgable he is around internet and domain law, I decided to exclusively work with him for all legal matters for my online publishing company and software companies. He's a super sharp guy, who's quick to get things done on time and within budget. I highly recommend him. understanding . He's a super sharp guy who's quick to get things done on time and within budget.
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Posted by Sean | October 22, 2010
Big city, big firm quality work in a small town
I was originally referred to Brian by a friend that told me Brian was one of the smartest guys he knew. I learned that he was a specialist in the fields of IP Protection and innovative law practices, and also had a very good understanding of internet marketin, domain names, and the issues currently affecting all companies who value their placement within the world wide web. Since originally using Brian just for trademark assistance and filings, we've since expanded to use him and his firm for patent work, contract manufacturing agreements, sub-contractor contracts, litigation prevention, complex business opportunity agreements, and much more. I love that I can go to Brian for just about anything, and if he can't handle it (which is rare, but one example is in-depth franchise law), he'll refer me elsewhere. His prices are incredibly fair (half the rates of similar lawyers in Los Angeles (where I live) and his quality likely surpasses the attorneys at the big firms. Why? He cares about his clients and really cares about his reputation. He comes from a relatively small firm and a small town but he has huge ambitions and bigtime knowledge. For us, it's the perfect fit. Our business has only increased in value since hiring Brian and I'm happy to say we're getting a damn good deal. You'll be fortunate to work with him.
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  • Hourly Rates $ 300-350 per hour
Payment methods
Cash, Check, Credit Card


AVVO RATING 10.0 (Superb)

Work Experience

  • Partner
  • Traverse Legal, PLC
  • 2007 - Present
  • Summer Associate
  • Traverse Legal, PLC
  • 2006 - 2007
  • Law Clerk
  • United States Attorney's Office - MDFL in Tampa, FL
  • 2005 - 2005
  • Team Leader
  • Accenture - Cincinnati, Ohio
  • 2002 - 2004
View all work experience


  • Northwestern University
  • Verified Certificate
  • 2014
  • Michigan State University College of Law
  • Juris Doctor
  • 2007
  • Miami University of Ohio
  • Bachelor of Science
  • 2002

Legal Cases

  • Mass Tort
  • Approximately a combined amount of $3 million dollars in settlement for our clients.
  • False Advertising
  • Settlement between the parties.
  • Cybersquatting
  • Still litigating.
View all legal cases


  • International Technology Law Association
  • Co-Chair E-Commerce Committee
  • 2012 - Present
  • International Trademark Association
  • Committe Member, Non-Profit Committee
  • 2012 - Present
  • Michigan State University College of Law - Alumni Association
  • President-Elect
  • 2012 - Present
  • Grand Traverse-Leelanau-Antrim Bar Association
  • Council Member
  • 2010 - Present
  • Rotary Club of Traverse City
  • Member
  • 2009 - Present
  • Intellectual Property Section of the State Bar of Michigan
  • Committee Member
  • 2009 - Present
  • IT Law Section of State Bar of Michigan
  • Council Member
  • 2009 - Present
  • International Trademark Association (INTA)
  • Member
  • 2009 - Present
  • International Technology Law Association
  • Member
  • 2009 - Present
  • United Way of Northwest Michigan
  • Board of Directors
  • 2008 - Present
  • Michigan State University College of Law - Alumni Association
  • Board of Directors
  • 2008 - Present
  • Standing Committee on Publications and Website Advisory for the State Bar of Michigan
  • Committee Member
  • 2009 - 2010
  • State Bar of Michigan Standing Committee on Publications
  • Committee Member
  • 2009 - 2010
View all associations

Languages Spoken

  • English

Honors and Awards

  • Rising Star - Intellectual Property
  • SuperLawyers
  • 2015
  • Rising Star - Intellectual Property
  • SuperLawyers
  • 2014
  • Rising Star
  • SuperLawyers
  • 2013
  • Michigan Rising Star
  • Michigan Super Lawyers
  • 2012
  • Michigan Rising Star - Intellectual Property 2011
  • SuperLawyers
  • 2011
  • Michigan Rising Stars 2010
  • Super Lawyers
  • 2010
View all awards

Speaking Engagements

  • Cyberlaw Leadership Summit
  • Trials and Tribulations of Domain Name Litigation
  • 2012
  • Center For Competitive Management
  • Revenue Per Lawyer: Increasing Profitability in a Down Economy
  • 2009
View all speaking engagements

Attorney endorsements

Received (4)
Given (6)
Endorse Brian
Trademark infringement Attorney | Apr 20
Relationship: Worked together on matter
"I endorse this lawyer. Brian is a very gifted young lawyer, who performs at a level far beyond those of his peers. He is extremely smart and articulate and can be trusted to handle highly complex and sensitive matters"
Internet Attorney | Apr 13
Relationship: Worked for lawyer
"Brian is an excellent litigator and, when a case is in his hands, everyone in our firm knows that what needs to be done is, in fact, going to be done. He clearly and accurately provides clients with their legal and non-legal options, and he always looks at a legal issue from a return on legal investment perspective. He always sees the forest from the trees and never loses sight of the client's long-term goal, but at the same time he is incredibly detailed and diligent--a combination that is extremely rare. I feel incredibly lucky to have learned the practice of law, including trademark law and Internet law, under his guidance."
Intellectual property Attorney | Apr 13
Relationship: Co-worker
"I endorse this lawyer. No up and coming lawyer better in the intellectual property area."
Intellectual property Attorney | Mar 09
Relationship: Fellow lawyer in community
"Brian Hall is an experienced IP attorney whose knowledge, tenacity and follow through make him unique. He has handled some of the largest, most complex trade secret and cybersquatting cases in the country. His dedication to client service is unparalleled. I would highly recommend Brian ."