Andrew B Lustigman

Andrew B. Lustigman represents marketers, advertisers, agencies and suppliers in connection with the legal aspects of their advertising and promotional marketing businesses. According to Chambers USA, Andrew was cited by clients as "pragmatic and always looking for solutions that meet a specific client's needs."

Andy Lustigman is a member of the Olshan Executive Committee, Chair of the firm's Advertising, Marketing and Promotion's Group, and Co-Chair of Brand Management & Protection Group.

Leveraging his extensive experience in advertising, marketing and promotions, Andy counsels domestic and international clients regarding a broad range of matters, including the clearance of advertising and marketing materials, the structuring of sweepstakes, games of skill, and other contests, the development of social media programs and direct marketing campaigns from a compliance standpoint, and the resolution of regulatory, competitor, intellectual property and privacy matters. Having been recognized by Chambers USA for fifteen consecutive years, Chambers noted that, "Andy has always been an outstanding guy to work with." The publication also notes that "Andrew is very responsive when contacted and oftentimes the question is answered or the issue is handled directly after one conversation." "He is a very strong team leader who handles our corporate legal affairs with the utmost professionalism and accuracy."

Advertising Clearance and Promotional Marketing Compliance

A significant portion of Andy's practice involves review of advertising and promotional campaigns to help ensure compliance with substantiation requirements and relevant legal standards. He provides advice for campaigns across all media channels — Internet, television, print, radio, direct mail, mobile, telemarketing, and other electronic media, as well as social media platforms.

Regulatory Investigations and Litigation

Andy regularly represents clients in advertising-related investigations and litigation brought by federal and state regulatory agencies, including the Federal Trade Commission, the Food and Drug Administration, Federal Communications Commission, the United States Postal Service, the United States Senate, state attorneys general and other governmental organizations.

Consumer and Business Litigation

He also handles individual consumer, consumer class action, and related commercial litigation involving false and deceptive advertising issues, intellectual property, and corporate matters. He advises clients on strategies to address emerging threats and on creative and aggressive defense theories. In prosecuting and defending his clients’ interests, he frequently appears in federal and state court and before the National Advertising Division of the Better Business Bureaus.

Health Product Counseling and Defense

A core component of Andy's practice is advising clients on compliance with Federal Trade Commission and Food and Drug Administration requirements regarding advertising, labeling and distributing health-related products. These products include prescription drugs, OTC products, dietary supplements, medical devices, cosmetics, and medical foods. In addition, he frequently represents clients before these regulatory agencies in connection with investigations, warning letters, inspections, and litigation and in competitor disputes under the Lanham Act and state equivalents as well as in alternative dispute venues such as NAD and ERSP.

Industry Expert

With over 25 years experience in advertising law, Andy regularly appears on television, radio, and in publications such as the The Wall Street Journal, New York Post, National Law Journal, Inside Counsel, Bloomberg BNA, Law360, Mobile Marketer, Luxury Daily, and Response discussing important new cases and trends that advertisers and marketers need to know. He also contributes to the Brand Activation Association/Promotion Marketing Association's Promotion Marketing Law treatise and various American Bar Association publications. He frequently speaks on advertising and promotional marketing law topics throughout the country.

Ranked by Chambers USA, Legal 500 US and Best Lawyers

Each year since 2008, Andy has been selected as a Notable Practitioner in his practice area by Chambers USA, the leading legal directory that publishes annual rankings based on interviews with thousands of clients. According to Chambers USA, he was acclaimed by peers for his skill as an NAD practitioner and for his traditional advertising expertise, with Chambers noting, "He's the one guy in the industry I'd go to. Every single issue in advertising, compliance, litigation, whatever — he does it all, and he does it well." Chambers USA has also described Andy as a premier choice as he provides clients with legal advice on a wide range of advertising concerns, from structuring sweepstakes to regulatory proceedings, quoting clients who say "Andrew is amazing at what he does. He is very agreeable, social and has a winning personality." Legal 500 US has recognized Andy as a “Recommended Lawyer” in Advertising and Marketing since 2016. Clients praise Andy as "an expert team leader. He assesses the client’s needs and directs an efficient resolution of all relevant legal matters.’' Additionally, Andy was selected by his peers for inclusion in The Best Lawyers in America for his distinguished work in Advertising.

Prior to joining Olshan, Andy was the principal of The Lustigman Firm, P.C.