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About me

John E. Keefe, Jr., a Certified Trial Attorney, has devoted much of his time to civil trial practice in Middlesex, Monmouth and Ocean Counties, specializing in negligence and product liability as well as complex mass tort litigation. John was admitted to the bar in 1990.  

Having founded Keefe Bartels in 1996, John, the firm’s co-managing partner, leads our plaintiffs’ personal injury, mass tort litigation and complex litigation department.  He has tried numerous matters to verdict and prosecuted hundreds of cases on behalf of victims of catastrophic loss.  He has been appointed by the Superior Court as plaintiffs liaison counsel in an historic consumer fraud national class action, Talalai v. Cooper Tire & Rubber Co. (Docket No.: MID-L-8830-00-MT ) the settlement of which is valued at between one billion ($1,000,000,000) and three billion ($3,000,000,000) dollars to consumers.  John was lead counsel on behalf of plaintiffs in one of the largest pollution cases in New Jersey, Janes v. Ciba Geigy Corporation (Docket No.: MID-L-1669-01-MT).  John served as local counsel in the securities class action litigation, In Re Sears, Roebuck & Co. Securities Litigation (Docket No. 02-C-07527) which resulted in a two hundred and fifteen million dollar ($215,000,000) cash settlement.

Also, John served as liaison counsel in In Re Royal Dutch/Shell Transport Securities Litigation - (Civil Action No.: 04-374 (JWB)) before Judge Joel Pisano and the Hormone Replacement Therapy Litigation (Docket No.: ATL-2093-04 MT) before Judge Carol E. Higbee.  He has also served as Co-Counsel in a national consumer fraud class settlement in Chicago, Illinois on behalf of thousands of consumers nationwide.  Additional matters John has handled include: motor vehicle wrongful death, product liability, disfigurement, total disability, premises liability, burn injuries, worksite OSHA violations, multiple trauma, hospital negligence wrongful death and long term care negligence involving burns and wrongful death.

 AV rated by Martindale-Hubbell, John earned his B.A. degree from Gettysburg College in 1987 and his Juris Doctor degree at Seton Hall University School of Law in 1990. He is admitted to the Bar of the State of New Jersey, U.S. District Court, District of New Jersey and the U.S. District Court, Northern District of Florida, and Washington D.C. John is also the Secretary for the New Jersey State Bar Association.





Languages spoken: English, Portuguese, Spanish

Photos and videos

1617803 1333467403

1617803 1333467386

1617803 1333467367

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Practice areas


  1. Personal Injury: 50%
    25 years
  2. Class Action: 25%
    25 years
  3. Defective Products: 25%
    25 years



Free consultation (30 minutes)

Attorney endorsements

4 total 

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  • Christian K. Lassen II

    I endorse this lawyer.


    Christian Lassen Wrongful death Attorney
    Relationship: Fellow lawyer in community

  • Eugenie A. Voitkevich

    John is a great attorney. I've known him since I was a law student and learned a lot from him. John helped me to make right choices in my professional legal carrier. He achieved great results for his clients and has a lot of invaluable experience to share with younger generation of New Jersey attorneys.


    Eugenie Voitkevich Litigation Attorney
    Relationship: Worked for lawyer

Contact info

Keefe Bartels

170 Monmouth St
Red Bank, NJ, 07701-1164


DCActive 200407/06/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
AV Distinguished Peer Review RatedMartindale-Hubbell2011
Super LawyerSuper Lawyers2011
Super LawyerSuper Lawyers2010
Super LawyerSuperLawyer2009
Super LawyerSuper Lawyers2008
Certified Civil Trial AttorneySupreme Court of New Jersey2004
Invited MemberMillion Dollar Advocates ForumN/A
Work experience
TitleCompany nameDuration
AssociateWilentz Goldman & Spitzer1991 - 1996
Law ClerkHon. Kenneth C. MacKenzie J.S.C.1990 - 1991
Association namePosition nameDuration
New Jersey State Bar AssociationTreasurer2014 - Present
New Jersey Supreme Court Working Group on Ethical Issues Involving Metadata in Electronic DocumentsMember2014 - Present
New Jersey Bar AssociationBoard of Trustees2010 - Present
Trial Attorneys of New JerseyMember1999 - Present
New Jersey State Bar Association, Civil Trial Bar SectionExecutive Committee1998 - Present
American Association for JusticeMemberN/A
Middlesex County Bar AssociationMemberN/A
Monmouth County Bar AssociationMemberN/A
Trial Attorneys of New JerseyPast PresidentN/A
New Jersey State Bar AssociationSecretary2013 - 2013
Legal cases
Case nameOutcome
Wrongful Death Caused by Electrocution and Severe Burns for $10,000,000.00$10,000,000.00
Janes v. CIBA-GEIGY Corporation Class Action Settlement$20,000,000
Easton PA man catastrophically injured in I-78 crash recovers $2.6M settlement in Middlesex County$2,600,000
See all legal cases 
School nameMajorDegreeGraduated
Seton Hall University School of LawLawJD - Juris DoctorN/A
Gettysburg CollegeEnglishBA - Bachelor of ArtsN/A
Speaking engagements
Conference nameTitleDate
NJICLE Civil Trial PracticeSignificant Developments in Class Actions2014
New Jersey State Bar Association Mid-Year Meeting in Paris, FranceTrials and Tribulations: Jury Issues in State and Federal Court2014
New Jersey State Bar AssociationEverything You Need to Know About Successfully Managing Track I & Track II Cases Under the New Mandatory Expedited Handling Program2014
New Jersey State Bar AssociationCivil Litigation A La Italiana2013
New Jersey Association for JusticeClass Action Update2013
Future Business Leaders of AmericaSo You Think You Want To Be A Lawyer2013
Boardwalk SeminarClass Action Update2013
New Jersey State Bar AssociationCivil Trial Bench-Bar Conference2012
New Jersey Association for Justice Boardwalk SeminarNJ Law Update: Class Action2012
New Jersey State Bar Association 2011 Mid-Year Meeting in DublinA Comparative Trial Experience American and Irish Court Rooms2011
Marketing Bootcamp SeminarMarketing in the Plaintiff's Practice2011
Consumer Rights and/or Product LiabilitySo, You Think You Want To Be A Lawyer?2011
Experts By Experts Class Action SymposiumClass Action LawsuitsN/A
Boardwalk SeminarHot Tips for Trial LawyersN/A