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William Robinson Heroy

also known as W. Rob Heroy

About me

Rob Heroy is an experienced and aggressive trial attorney. He left a prominent Charlotte law firm to join Goodman Carr as a partner in January of 2012. Prior to that, he served as an assistant district attorney in the Mecklenburg County District Attorney's Office. He has significant trial experience and believes that standing up to the Government provides his clients with the best possible results. 

Rob represents clients in criminal matters in state and federal courts both in Charlotte and throughout North Carolina. He handles high-stakes criminal matters such as white collar criminal charges and investigations, large-scale drug trafficking conspiracies, weapons violations, serious assaults, and homicides, and is not afraid of trial. He represents individuals who have been federally indicted or targeted in the Western, Eastern, and Middle Districts of North Carolina for drug and weapons charges, immigration offenses, and white collar crime. His work frequently involves representing individuals who are the subject of investigations who want to know their legal options and whether steps can be taken early on to protect themselves.


He is licensed to practice before the Fourth Circuit Court of Appeals, the North Carolina Court of Appeals, the North Carolina Supreme Court, and the Board of Immigration Appeals. He has worked on criminal and immigration cases in North Carolina, South Carolina, Georgia, Florida, California, Pennsylvania, Illinois, Louisiana, and Texas. His cases have been prominently featured in media including the L.A. Times, MSNBC, CNN, the Charlotte Observer, and Geraldo at Large.  He was recently recognized in a novel by a nationally-recognized jouranlist for his assistance in contributing to the author's knowledge of organized crime in the Charlotte area.


Rob also represents individuals on a wide range of immigration matters with a focus on detention and removal. He primarily represents individuals in the Charlotte, Stewart and Atlanta Immigration courts, but on occasion conducts hearings in other courts throughout the country. Additionally, he represents detainees in the immigration courts and has challenged their detention through habeas corpus proceedings in both state and federal courts. In a number of cases, he has been able to obtain post-conviction relief for criminal convictions which have allowed his clients to remain in the country.He has presented at continuing legal educations seminars before other attorneys on the subject of immigration law.


He is experienced in state and federal criminal appeals, including the North Carolina Appellate Courts, the Board of Immigration Appeals, and the Fourth Circuit Court of Appeals. Between those courts, he has handled over 50 appeals.  In 2013 and 2014, he obtained reversal of a client's 35-year drug trafficking sentence in the N.C. Court of Appeals, obtained a 100-month sentence reduction on remand for another State client, and obtained a remand for resentencing from the Fourth Circuit for a 2-year reduction for another client. (read more)


He has an active post-conviction practice which includes motions for appropriate relief, 2255 motions (habeas corpus), and motions to reopen. In 2012 and 2013, he successfully overturned a federal weapons conviction in the Eastern District of North Carolina, which the Government unsuccessfully appealed to the Fourth Circuit, a felony drug charge in Mecklenburg County, North Carolina, a felony obstruction of justice charge in Gaston County, North Carolina, on top of numerous misdemeanor charges. In addition, he successfully obtained a remand for another federal client and obtained a 20 month reduction in sentencing, and represented another client on remand where he obtained an 8 and a half year reduction in his sentence.

Business North Carolina Magazine selected Rob to the Legal Elite in 2010, 2011, 2012, 2013, and 2014 for criminal defense, an award in which Business North Carolina polls attorneys to vote for the top 3 percent of attorneys in their field. North Carolina Super Lawyers selected him as a Rising Star in criminal defense for 2013. Martindale Hubbell has rated him as an AV Preeminent lawyer, their highest rating for legal ability. Martindale also lists him as having a 4.9 out of 5.0 client rating. He has a 10 out of 10 attorney rating on He was selected to the Mecklenburg County Bar Leadership Institute in 2011.


Rob is a professor at the Charlotte School of Law where he teaches classes on appellate practice and advanced criminal practice.


Outside of the law, he was a finalist in the 2010 World Series of Poker and is an active cross-fitter.  He is married to another attorney, Katie Heroy, and they have two little boys, Linus and Arthur.


Languages spoken: English, Spanish

Practice areas


  1. Federal Crime: 25%
    9 years
  2. Criminal Defense: 25%
    9 years, 1 thousand cases
  3. Immigration: 20%
    9 years, 200 cases
  4. White Collar Crime: 20%
    9 years
  5. Appeals: 10%
    9 years, 50 cases



Fixed (sometimes)

Payment types:

Cash, Check, Credit card

Attorney endorsements

15 total 

Are you an attorney? Endorse this lawyer

  • Harrison A. Lord

    Rob does a phenomenal job of helping his clients. I refer people to him whenever I have the opportunity.


    Harrison Lord Lawsuits & Disputes Attorney
    Relationship: Fellow lawyer in community

  • No photo

    I have known Mr. Heroy since 2003. In that time, he has proven to be an extremely effective court advocate and a savvy legal adviser. I refer many of my immigration and federal criminal clients to Mr. Heroy, and he has consistently exceeded both my and my clients' expectations.


    William Helms Criminal Defense Attorney
    Relationship: Fellow lawyer in community

Contact info

Goodman, Carr, PLLC

301 S. McDowell St., #602
Charlotte, NC, 28204


We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Risings Stars in Criminal DefenseNorth Carolina Superlawyers2013
Legal Elite - Criminal DefenseBusiness North Carolina2013
Legal Elite - Criminal DefenseBusiness North Carolina2012
AV Preeminent Peer Review RatingMartindale-Hubbell2012
Legal Elite - Criminal DefenseNorth Carolina Business2011
Pro Bono Honor RollNorth Carolina Legal Aid2011
Legal Elite - Criminal DefenseBusiness North Carolina2010
Work experience
TitleCompany nameDuration
AttorneyTin Fulton Walker & Owen, PLLC2008 - 2012
AttorneyLaw Office of Rob Heroy2007 - 2008
Assistant District AttorneyMecklenburg County District Attorney's Office2006 - 2007
Association namePosition nameDuration
Charlotte School of LawProfessor--Advanced Criminal Law and Appellate Practice2015 - Present
Bar Leadership InstituteMember2012 - Present
North Carolina Advocates for JusticeMember2010 - Present
Mecklenburg County Bar AssociationMember2006 - Present
North Carolina Academy of Trial LawyersMemberN/A
American Immigration Lawyers AssociationMemberN/A
National Association of Criminal Defense LawyersMemberN/A
Legal cases
Case nameOutcome
State v. B.L.Not guilty
U.S. v. T.L.Not Guilty
in re: Almanzaappeal successful
See all legal cases 
Publication nameTitleDate
Lawyers Weekly"Investigators Must Clarify Ambiguous Statements"2015
NC Lawyers WeeklyCourt Overturns Major Cocaine Conviction2014
Charlotte ObserverDeport Delay Sought2011
MSNBCCrime Stopper Faces Deportation2010
Poker news2009 World Series of Poker2009
School nameMajorDegreeGraduated
University of North Carolina School of LawLawJD - Juris Doctor2006
University of North CarolinaEconomicsBA - Bachelor of Arts2003
Speaking engagements
Conference nameTitleDate
Perspectives on Federal LitigationPerspectives on Federal Litigation2014
What every lawyer needs to know about immigrationImmigration for Criminal Lawyers2013
American Immigration Lawers Association-Chapter MeetingGuide to Merits Hearings at the Charlotte Immigration Court2011
Where Civil Rights, Criminal Defense and Immigration Law CollideWhere Civil Rights, Criminal Defense and Immigration Law Collide2010
Immigration SectionVoluntary Departure and the Appellate Process2010
NCAJ - Fall ConferenceImmigration Consequences of Criminal Convictions2009