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Ronald Harry Rouda

About me

If practice makes perfect, then Ron should be getting close. In 2010 he celebrated 50 years in practice. But he is far from slowing down. He continues to combine his wealth of experience with an insatiable curiosity and desire for justice, making him one of the most respected (and feared) trial lawyers in California.

Rouda founded Rouda Feder Tietjen & McGuinn in 1980. Since then, he has obtained numerous multi-million dollar verdicts and settlements on behalf of his clients. In addition to record-setting verdicts and settlements, he has served as an officer in numerous organizations. He was the President of the American Board of Trial Advocates in 1998 and was a local chapter president. In 1992, he was President of the California Trial Lawyers Association. His awards include ABOTA’s highest award, the Lifetime Achievement Award in 2011, ABOTA’s California Trial Lawyer of the Year and Don E. Bailey Civility award, SFTLA’s Lifetime Achievement Award, and CAOC’s Marvin E. Lewis and Robert E. Cartwright, Sr. Awards recognizing his excellence in trial advocacy and dedication to teaching trial advocacy. Rouda is the guiding spirit behind ABOTA’s successful nationwide program, The Youth Education Project, an Interactive Curriculum, teaching children about the history, importance and value of trial by jury.

Ron is a strong advocate for consumer safety, and has appeared on numerous radio and television shows, including, Larry King Live, Good Morning America, The Today Show, Greta Van Susteren, Geraldo Rivera, and The O’Reilly Factor. Rouda specializes in catastrophic personal injury and wrongful death litigation. He is a lecturer and author of numerous articles on trial practice, and co-author of the 5-volume California Tort Practice Guide.

Ron is also an accomplished pianist. He performed a concert for the International Academy of Trial Lawyers’ 50th Anniversary Celebration, performing Gershwin’s Rhapsody in Blue, in the Florence Gould Theatre at the Palace of the Legion of Honor in San Francisco. He also performed another Gershwin concert with an 18-piece orchestra at Bimbo’s 365 Club in San Francisco.


Photos and videos

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Practice areas


  1. Personal Injury: 40%
  2. Medical Malpractice: 20%
  3. Wrongful Death: 20%
  4. Defective Products: 20%



Contingent (25-45%)

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Contact info

Rouda Feder Tietjen & McGuinn

44 Montgomery Suite 4000
San Francisco, CA, 94104


We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Super LawyerSuperLawyers2014
Super LawyerSuper Lawyers2013
Super LawyerCalifornia Super Lawyers2012
Lifetime Achievement AwardAmerican Board of Trial Advocates2011
Don E. Bailey Civility AwardAmerican Board of Trial Advocates2010
Super LawyerCalifornia Super Lawyers Magazine2010
Super LawyerCalifornia Super Lawyers Magazine2009
Personal InjuryBest Lawyers in America2009
Super LawyerCalifornia Super Lawyers Magazine2008
Super LawyerCalifornia Super Lawyers Magazine2007
Super LawyerCalifornia Super Lawyers Magazine2006
Super LawyerCalifornia Super Lawyers Magazine2005
Robert Cartwright AwardConsumer Attorneys of California2005
Marvin E. Lewis AwardConsumer Attorneys of California2002
Lifetime Achievement AwardSan Francisco Trial Lawyers Association2002
California Trial Lawyer of the YearAmerican Board of Trial Advocates1995
Presidential Award of MeritAmerican Board of Trial Advocates1989
"Who's Who"N/AN/A
Work experience
TitleCompany nameDuration
PartnerRouda, Feder, Tietjen & McGuinn1980 - Present
Association namePosition nameDuration
American Board of Trial AdvocatesBoard of Directors1992 - Present
International Academy of Trial LawyersBoard of Directors1991 - Present
Bar Association of San FranciscoMemberN/A
International Society of BarristersFellowN/A
American Board of Professional Liability AttorneysDiplomateN/A
Litigation Counsel of AmericaFellowN/A
Western Trial Lawyers AssociationMemberN/A
American Association for JusticeMemberN/A
San Francisco Trial Lawyers AssociationMemberN/A
State Bar of CaliforniaMemberN/A
American Board of Trial AdvocatesPresident1998 - 1999
Consumer Attorneys of CaliforniaPresident1992 - 1993
Legal cases
Case nameOutcome
Julie and Emily Roe v. Red Ranch$1.5 million settlement
Mowatt v. City of Los Angeles$16 million
Wentz v. Triangle$1.33 million jury verdict, reduced to $800,000 for comparative fault
See all legal cases 
Publication nameTitleDate
Consumer Attorneys of California (CAOC) Forum MagazineSome Closing Thoughts on the Business of CAOC1992
Consumer Attorneys of California (CAOC) Forum MagazineState of the Civil Justice System1992
Consumer Attorneys of California (CAOC) Forum MagazineGetting Out Our Side of the Story1992
San Diego Trial Lawyers MagazineLawyer Bashing - Myths and Lies1992
School nameMajorDegreeGraduated
University of California, Hastings College of the LawLawLL.B - Bachelor of Laws1960
University of California - BerkeleyN/ABS - Bachelor of Science1956
Speaking engagements
Conference nameTitleDate
CAOC Annual ConventionThe Art of the Closing Argument2013
Tahoe SeminarHow to Craft the Perfect Closing Argument1994
Cal-ABOTA HawaiiWelcome to the Video Zone1993
Tort Reform WorkshopChanges must be Guided by Principle1992
Tahoe SeminarThe Wrongful Death Case Without Economic Damages1992
Tahoe SeminarNuances in Final Argument1992
Consumer Attorneys of California Annual ConventionThe ABCs of Handling Tire Cases1992