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Rosana G Herrera

Corporate and incorporation Attorney at San Diego, CA

5.0   7 reviews

also known as Rosana Herrera Ortega

Virtual consultation available
Virtual consultation available
  • Licensed for 31 years
    State CA
    Acquired 1992
    Active No misconduct found

We have not found any instances of professional misconduct for this lawyer.

About Rosana

Learn Rosana’s areas of practice.


I have practiced law in San Diego since 1992.   I practiced law in mid-sized law firms, where I secured solid training and experience.  Now I bring that experience to my practice, which I launched in 2006.  


The mission of my practice is to build long-term business relationships with my clients by providing competent legal services.   


Silver Client Champion
Client's Choice 2012
Client's Choice
Top Contributor 2012
Top Contributor


Ortega Business Law Firm, APC
12636 High Bluff Drive
Suite 400
San Diego, CA, 92130


5.0 / 5.0
  7 customer reviews
5 Star
4 Star
3 Star
2 Star
1 Star
Client's Choice 2012
Client's Choice
Client's Choice is an Avvo award granted to attorneys with a significant number of client reviews over 4 stars in a given year.
Posted by Scott | March 19, 2010
Nobleza Tequila Recommends Rosana Herrera
Nobleza Tequila, Inc. has worked extensively with Rosana. She has been extremely resourceful and knowledgable about the law as it pertains to our needs as a small, start up company in California. I would highly recommend her services for any small to medium size business whether in the start up stages or at a more mature stage in the life of the company.
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Posted by Shelly | January 5, 2012
New Business Setup
Rosana helped me with new business setup. She provided invaluable advice, contracts, and direction that helped clarify immediate and future needs. She's friendly, accessible, and has a quick turnaround. I feel confident that my LLC is set up for success.
Posted by Nichole | March 17, 2017
This review is from a person who hired this attorney.
| Hired Attorney
My business security blanket.
Rosana has been with me from the inception of my business. She has handled matters from filing our business entity, organizing and maintaining our corporate documents, to handling communication and conflict resolution with vendors/contractors. She is always thorough, takes time to make sure I understand everything, kind and nonjudgemental, full of integrity, professional, and just a pleasant person to work with. I highly recommend her services.
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Posted by Maria Isabel Arizpe | January 10, 2012
Rosana's Review
Rosana is a very reliable person, shes honest, open and goes straightto the point. It is very easy to understand ans she really works for you. I totally trust her.
Posted by Daniela | January 9, 2012
High recommendation for this professional!
Rosana was courteous, helpful, and highly professional from the beginning of the consultation throughout the working relationship. I would work with her again in a heartbeat, and I already count on her for any questions or needs I have.
Posted by Pollie Gautsch | May 4, 2011
Pollie Gautsch, Esq
I have worked with Rosana on many occasions and she has given me good guidance and makes me feel like I am a priority.
Posted by Jose | March 20, 2010
Service Review for Rosana G. Hererra: San Diego Council on Literacy
Rosana G. Herrera served as the attorney for the San Diego Council on Literacy (SDCOL), a nonprofit organization established in 1986. In my term as CEO with the SDCOL, I had the opportunity, pleasure, and good fortune of working with Rosana Ortega (2006-2009) in a number of legal matters that related to contractual agreements with service programs, employees, board members, and business entities in the community. Some matters pertained to upgrading of by-laws, personnel manuals, and memorandums of understandings. While these matters were complex and required the kind of time and expertise we needed from Rosana Ortega , others matters were significantly more complex in nature, were foreign to our organization, and, frankly, were foreign to nonprofit organizations in general. More often than we wished, matters arise that did not appear to have clear cut answers or precedence. In every instance, Rosana Herrera conducted much in-depth research, asked questions, and decidedly and confidently, counseled our board members and myself, consistently, in a manner that best-served our interests. Like so many clients, we are not always happy to hear what an attorney may find and recommend as solutions. We knew that by following the advice of this attorney, that our best interests would be protected. We would be safe. Very much to her credit, Rosana Ortega communicated to all of us in a language we could all understand. Most attractive was her ability to take the facts and the law and bring them together in a sequential manner that made sense to all of us. I had never seen, nor do I expect to see again, the conscientious and passionate attention Rosana Ortega gave to all of our legal matters, but, more specifically the one that related to a funding source that could potentially hurt all of us. And her communications abilities in this matter were exactly what we needed them to be. However, quite naturally, our staff, more specifically, myself, and some board members, had some conflict in this matter. Regardless, we put our faith in Rosana Ortega’s work. This faith had always been rewarded in the past. Her clear explanation of the facts and consequences convinced us to do the right thing. We are in debt to her for her professionalism, ethics, and for how she stood by her principles in this particular matter. Easily, she could have allowed us to do the wrong thing. She did not. Her concern for us was more than admirable and, we feel, beyond the call of duty. It was a good thing to know that the attorney that we had representing truly cared, not just about the law, but about the clients…in a personal way, but without compromise of professionalism. We miss working with Rosana Ortega and would strongly recommend her to the reader here. Best of all, this review would not be complete without my stating that the exemplary work that Rosana Ortega provided to us was delivered on a pro bono basis. We could not have paid another attorney to provide the quality of work that Rosana Ortega provided to us during my three years working with her and the many years in advance of my tenure with the organization. I am sure we will never find attorney with the kinds of standards that Rosana Herrera demands of herself.
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  • Retainer Sometimes
Payment methods
Cash, Check, Credit Card


AVVO RATING 8.9 (Excellent)

Work Experience

  • Owner
  • Law Office of Rosana Ortega
  • 2006 - Present
  • Attorney
  • The Watkins Firm, Apc
  • 2003 - 2006
  • Associate
  • Zampi, Determan & Erickson
  • 1996 - 2001
  • In-House Counsel
  • Thefeld, Finch & Abrams
  • 1995 - 1996
  • Associate
  • McKavoy & Kronemeyer
  • 1991 - 1994
View all work experience


  • University of San Diego School of Law
  • JD - Juris Doctor
  • 1990
  • University of San Diego
  • Bachelor's Degree
  • 1985

Sample of Legal Cases

  • Center for Surgery of North Coast v. Healthsouth


  • San Diego North County Bar Association
  • Member
  • 2010 - Present
  • San Diego County Bar Association
  • Member
  • 1996 - Present
  • San Diego Workforce Partnership
  • Board Member
  • 2012 - 2013
  • LEAD San Diego
  • Board Member/Executive Committee Member
  • 2007 - 2013
  • ACCION San Diego
  • Board Member/Executive Committee Member
  • 2005 - 2012
View all associations

Languages Spoken

  • Spanish
  • Italian

Honors and Awards

  • Superlawyer
  • Superlawyers
  • 2021
  • Best of The Bar
  • San Diego Business Journal
  • 2015
  • AA Rated
  • Attorney Search Network
  • 2011
  • Certificate of Appreciation for Community Service
  • County of San Diego
  • 1999
  • University of San Diego
  • First Honors
  • 1985
View all awards


Speaking Engagements

  • Woodbury School of Architecture
  • Limited Liability Companies for Architects and Developers
  • 2017
  • Small Business Camp
  • Employee and Independent Contractors: Consequences of Misclassification
  • 2012
  • School of Fashion and Merchandizing
  • Business Entities
  • 2011
  • ACCION San Diego Business Roundtable
  • Business Entities
  • 2010
View all speaking engagements

Attorney endorsements

Received (9)
Given (10)
Endorse Rosana
Corporate and incorporation Attorney | Feb 23
Relationship: Fellow lawyer in community
"Rosana is a fantastic attorney. She looks at the whole picture in order to address the concerns of her clients and assist with solutions and strategies that fit their needs the best and which, at times, may need to come from "outside the box" lawyering."
Corporate and incorporation Attorney | Oct 14
Relationship: Fellow lawyer in community
"Rosana, as a business owner herself, has excellent experience with the ins and outs of business and corporate transactions. She provides exceptional guidance throughout the entire legal process, and can help turn your business around no matter what stage you may be at."
Contracts and agreements Attorney | Jan 30
Relationship: Fellow lawyer in community
"Rosana is a highly skilled corporate attorney who exudes professionalism, warmth, and precise attention to detail. She is highly respected in the San Diego community for her legal acumen and keen business sense, and I would highly recommend her services."
Contracts and agreements Attorney | Nov 19
Relationship: Fellow lawyer in community
"I endorse this lawyer."
Corporate and incorporation Attorney | Oct 29
Relationship: Fellow lawyer in community
"Ms. Herrera is known to Avvo askers and attorneys for answers which are accurate, analytic, and customized to the needs of the Avvo askers. These are exactly the qualities that any client would be looking for in an attorney."
General practice Attorney | Apr 10
Relationship: Co-worker
"Rosana has been a friend and colleague for close to 20 years. I know Rosana to be a highly skilled and dedicated lawyer who consistently shows true commitment to each of her clients by providing them with her utmost attention. She is a true professional and I would not hesitate to refer my friends and family to her for legal assistance."
Unknown Attorney | Jan 05
Relationship: Fellow lawyer in community
"I endorse this lawyer. I have known Rosana for 15 years and have worked with her extensively on many matters. I know her to be knowledgeable, aggressive and ethical with regard to all legal matters. She has a great deal of experience with employment law matters and I have no hesitation in referring clients to her. I would highly recommend Rosana as an attorney."
Business Attorney | Oct 13
Relationship: Worked together on matter
"I have worked with Rosana for many years and have always found her work, detailed, well-researched and useful. Rosana keeps her clients informed and maintains very good working relationships with them throughout the representation. I highly recommend Rosana to address any business issue or as business counsel."
Business Attorney | May 05
Relationship: Fellow lawyer in community
"Rosana has been a great reference and we have successfully co-assisted quite a few clients. My firm often refers clients to Rosana for their business matters."
View more endorsements
Securities offerings
Construction and development
Bankruptcy and debt
Corporate and incorporation
Trademark application

Avvo Contributions

Top Contributor 2012
Top Contributor

Rosana earned significant contribution points in 2012.

52 Legal Answers 0 Legal Guides
San Diego Corporate and incorporation Lawyer Rosana G Herrera
Rosana G Herrera
Corporate and incorporation Attorney
San Diego, CA
Licensed for 31 years
Virtual consultation available