Elena Villasenor Sullivan

Elena Villaseñor Sullivan is an experienced Franchise Attorney and Business Lawyer dedicated to empowering businesses and franchises with practical, actionable legal advice. As the Managing Member of Endereza Law, she offers tailored legal services across various practice areas, including franchise law, business law, employment law, regulatory compliance, business litigation, and fractional general counsel services. She assists clients navigate franchise disclosure documents, franchise agreements, and dispute resolution, ensuring franchises thrive in a collaborative environment. Additionally, she provides robust support in business formation, corporate governance, contract negotiation, and workforce management.
With over 20 years of diverse legal experience, Elena combines a holistic business mindset with innovative problem-solving. Her career includes roles such as General Counsel for Massage Heights Franchising, LLC, where she led the legal department for a growing spa franchise system with over 110 locations across the U.S. and Canada. She also served as an executive in the Compliance Department at USAA, overseeing a team of nearly 30 professionals and mitigating regulatory risks. Earlier in her career, Elena was a commercial trial attorney, first-chairing cases valued up to $150 million and serving as a Partner at one of Texas’s largest law firms.
Elena’s professional achievements include recognition as a Texas Super Lawyers Rising Star, Scene in S.A. Women in the Law, and Marquis Who’s Who Honoree. She is also a dedicated advocate for women and children, serving on various boards. Elena’s ability to simplify complex legal issues and provide strategic, business-focused solutions has been a hallmark of her success, making her a trusted legal partner for businesses and franchises.