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About me

The majority of my new clients are referrals from past satisfied clients who have previously entrusted me with the responsibility to zealously advocate for their legal rights in battling insurance companies. The balance of my referrals is from other attorneys who recognize my personal injury trial experience and refer their client's cases to me for settlement or trial.

I represent clients who have been injured in auto accidents, defective product cases, slip and fall cases, trucking accidents, foodborne illnesses, catastrophic brain injuries, dog bite injuries and uninsured and underinsured motorist claims.

Successfully pursuing a personal injury claim against an insurance company is not an easy task. If I believe you have a meritorious claim, I will zealously represent you to obtain a full settlement or trial by jury. I will represent you on a contingency fee basis in which my firm does not earn a fee unless I make a recovery on your behalf.

If you want a vigorous and compassionate trial lawyer who has represented seriously injured people for the past 27 years and has successfully resolved hundreds of significant, serious personal injury and product liability cases in Wisconsin, Minnesota and throughout the upper Midwest, we welcome you to contact us.

Through hard work and dedication to injured clients throughout Minnesota and Wisconsin, we have helped personal injury clients and their families obtain fair compensation to pay for medical bills, lost wages and compensation for pain and suffering and other financial consequences that are an unfortunate part of every serious injury. Of equal importance is that our clients have received the satisfaction of knowing that they have received a just and favorable result.

I encourage you to research my background and reputation in the legal
community, particularly among defense attorneys. I'm a trial lawyer who
tries lawsuits. I have been continuously certified in Civil Trial Advocacy
by the National Board of Trial advocacy since 1993, have been recognized by my peers as a Superlawyer and have the highest AV rating by Martindale Hubbell.

Which lawyer you choose to represent you may be the most important legal decision you will make.

Brodd Law Firm Gets Results


Photos and videos

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Contact info

Brodd Law Firm, LLC

14679 290th Ave.
New Auburn, WI, 54757

Practice areas


  1. Personal Injury: 100%
    34 years, 1.5 thousand cases



Contingent (33%), Free consultation (60 minutes)

Attorney endorsements

3 total 

Are you an attorney? Endorse this lawyer

  • William D Harper

    Joel has the heart of a lion and the passion and intelligence to use it to his client's benefit - I would refer a family member to him without reservation - he's my go to guy for Wisconsin law


    William Harper Litigation Attorney
    Relationship: Fellow lawyer in community

  • Charles James Suk

    I endorse this lawyer. Joel Brodd is an inventive, hardworking, results-oriented lawyer. He is very well regarded by his peers in the field of personal injury, both as a practitioner and one who is not reluctant to share his experience. Anyone who has sustained a serious injury or who has lost a loved one could hardly do better than selecting Joel as an attorney.


    Charles Suk Personal injury Attorney
    Relationship: Worked together on matter


WIGood Standing198903/02/2015
MNAuthorized to practice198206/15/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Civil Trial AdvocateNational Board of Trial Advocacy2014
AV Preeminent 5.0 out of 5 Peer Review RatedMartindale-Hubbell2014
Super LawyerSuper Lawyers2014
Super LawyerSuper Lawyers2013
Super LawyerSuper Lawyers2012
Super LawyerSuper Lawyers2011
Super LawyerWisconsin Super Lawyers2006
Work experience
TitleCompany nameDuration
OwnerBrodd Law Firm, LLC2001 - Present
AttorneyDoar, Drill & Skow, S.C.1989 - 2001
AttorneyRobins Kaplan Miller & Ciresi1982 - 1989
Association namePosition nameDuration
Wisconsin Association for JusticeBoard of Directors2013 - Present
Wisconsin Association for JusticeMember1989 - Present
Minnesota Association for JusticeMember1982 - Present
American Association for JusticeMember1982 - Present
Legal cases
Case nameOutcome
see verdicts and settlements at www.broddlawfirm.comN/A
See all legal cases 
Publication nameTitleDate
Minnesota Trial Lawyer magazineHopping the River-You Could Get Wet1996
School nameMajorDegreeGraduated
William Mitchell College of LawLawJD - Juris Doctor1982
University of Denver Sturm College of LawJudicial AdministrationMSJA1976
Minnesota State University, MoorheadPolitical ScienceBS - Bachelor of Science1973
Speaking engagements
Conference nameTitleDate
Subrogation SeminarMedicare Does Not Belong on the Check2012
Handling the car Crash caseWisconsin Issues2012
Good Faith/Bad faith: Minnesota's New LawLessons from Wisconsin Bad Faith2008