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Robert C. Procter III

Insurance Attorney at Madison, WI

5.0   3 reviews
  • State Years
    Illinois - IL 8 years
    Wisconsin - WI 24 years
  • Licensed for 8 years
    State IL
    Acquired 2015
    Active and Authorized to Practice Law No misconduct found
  • Licensed for 24 years
    State WI
    Acquired 1999
    Good Standing No misconduct found

We have not found any instances of professional misconduct for this lawyer.

About Robert

Learn Robert’s areas of practice.

Practice areas
  1. Construction and development
    Robert represents owners and contractors in all aspects of construction law including drafting and negotiating contracts, dispute resolution, and regulatory issues. Robert is the outside general counsel for the Wisconsin Builders Association, is a licensed lobbyist, and advocates on behalf of his clients on construction and development legislation.

    21 years

  2. Insurance
    Robert has literally grown up in an insurance agency. He comes from a family that has owned and operated an insurance agency located in South Milwaukee, Wisconsin since 1943. Robert represents independent insurance agents in all types of business transactions, and in matters relating to the Wisconsin Office of the Commissioner of Insurance.

    23 years

  3. Real estate
    Robert represents developers in all aspects of real estate transactions and approvals including land use approvals, tax increment financing, construction, and permitting. Robert is the Government Affairs Director for the Realtors® Association of South Central Wisconsin. Robert is a licensed lobbyist, and regularly advocates on behalf of his clients on land use and real estate legislation.

    21 years

  4. Franchising
    Robert represents businesses in all aspects of dealership/distribution law including distribution agreements and networks, dealer terminations, product recalls and regulatory compliance and litigation. Robert has significant experience representing businesses subject to the Wisconsin Fair Dealership Law.

    23 years

Robert Procter is a partner at Axley, a law firm based in Madison, Wisconsin since 1885. He is the chair of its Business Practice Group and the firm's Chief Executive Officer. He is licensed to practice in the states of Wisconsin and Illinois. Robert is invested in long-term client relations, preferring to enter into flat fee and retainer arrangements that reflect the value of his work rather than billing by the length of a phone call or the number of emails he can send.

Photos and videos


Axley Brynelson, LLP
2 E. Mifflin St., Suite 200
Madison, WI, 53703-4269


5.0 / 5.0
  3 customer reviews
5 Star
4 Star
3 Star
2 Star
1 Star
Posted by Kevin | February 15, 2016
This review is from a person who hired this attorney.
| Hired Attorney
Excellent everytime
We have had the pleasure of using Robert on several occasions - ranging from assisting us with our personal home purchase to consultation to our trade association with respect to land use and public policy. He is a careful listener and takes time to understand our goals and desired outcomes. He then incorporates his breadth of knowledge and his passion for his work to achieve the successes we hoped for. We look forward to working with Robert well into the future.
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Posted by Brad Boycks | February 14, 2016
This review is from a person who hired this attorney.
| Hired Attorney
Executive Director
Robert has been a true pleasure to work with for the past seven plus years. He is knowledgeable on a many topics but especially helpful with land use and construction law matters. It is an honor to have Robert serve as our association outside legal counsel.
Posted by Andrew | February 23, 2014
Highly recommended!
I very much appreciate the representation that Robert and the Axley team provided me. For me, what set Robert apart is how personable and responsive he is. My questions and emails were always promptly answered and I knew he always had my back throughout a difficult legal dispute. He never tried to convince me that I needed to do more (or spend more) than necessary and I still got the exact outcome that I had hoped for!
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  • Retainer Sometimes
Payment methods
Cash, Check, Credit Card


AVVO RATING 8.7 (Excellent)

Work Experience

  • Partner
  • Axley Brynelson, LLP
  • 2000 - Present


  • Boston University School of Law
  • JD - Juris Doctor
  • 1999
  • University of Wisconsin, Madison
  • BA - Bachelor of Arts
  • N/A

Sample of Legal Cases

  • Community Development Block Grant
  • Robert negotiated the terms of a Community Development Block Grant to allow his client to expand his business and create 20 to 30 new jobs.
  • City of Columbus Tax Incremental Financing
  • Robert succesfully completed negotiations to allow three businesses to locate their facilities within the Tax Incremental District, which will add approximately $9,000,000 in assessed property values and 40 to 50 new jobs.
  • 2015 Wisconsin Act 178
  • Robert assisted in the succesful passage of 2015 Wisconsin Act 178 providing more local control for land use decisions.
View all legal cases


  • Apartment Association of South Central Wisconsin
  • Member
  • 2016 - Present
  • REALTORS Association of South Central Wisconsin
  • Government Affairs Director
  • 2015 - Present
  • Wisconsin REALTORS Association
  • Public Policy Committee
  • 2014 - Present
  • Wisconsin Builders Association
  • General Counsel
  • 2013 - Present
  • Wisconsin REALTORS Association
  • Affiliate Member
  • 2010 - Present
  • Wisconsin Builders Association
  • Associate Member
  • 2007 - Present
  • State Bar of Wisconsin
  • Member
  • 1999 - Present
  • REALTORS Association of South Central Wisconsin
  • Vice President
  • 2014 - 2014
  • Madison Area Builders Association
  • Chair of Govt. Affairs Comm.
  • 2014 - 2016
  • Wisconsin REALTORS Association
  • Board of Directors - Director
  • 2014 - 2015
  • Madison Area Builders Association
  • Board of Directors - Director
  • 2014 - 2016
  • Realtors Association of South Central Wisconsin
  • Board of Directors
  • 2012 - 2014
View all associations

Languages Spoken

  • English

Honors and Awards

  • Best Lawyers - Real Estate Law
  • Best Lawyers of America
  • 2020
  • Associate of the Year
  • Madison Area Builders Association
  • 2016
  • Best Lawyers - Real Estate Law
  • Best Lawyers of America
  • 2015
  • Best Lawyers - Real Estate Law
  • Best Lawyers in America
  • 2014
  • Affiliate of Distinction
  • REALTORS Association of South Central Wisconsin
  • 2013
  • Associate of the Year
  • Wisconsin Builders Association
  • 2011
  • Above and Beyond Service Award
  • Wisconsin Builders Association
  • 2010
  • Rising Star
  • Wisconsin Super Lawyers
  • 2009
  • Rising Star
  • Wisconsin Super Lawyers
  • 2008
View all awards

Speaking Engagements

  • Headwaters Builders Association Membership Meeting
  • Home Construction Contracts & Liens
  • 2016
  • Setting the Record Straight on TIF
  • Tax Increment Financing
  • 2015
  • Wisconsin Builders Association Annual Convention
  • Views From A Judge, A Mediator and a Lawyer
  • 2014
  • Madison Area Builders Association Mock Trial
  • Construction Claims
  • 2014
View all speaking engagements

Attorney endorsements

Received (1)
Given (1)
Endorse Robert
Litigation Attorney | Apr 29
Relationship: Opposing Counsel on matter
"I endorse this lawyer."
Real estate

Avvo Contributions

This attorney hasn't created any legal answers in Q&A or legal guides recently on Avvo.

Madison Insurance Lawyer Robert C. Procter III
Robert C. Procter III
Insurance Attorney
Madison, WI
Licensed for 24 years