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Joseph Richard Dreitler

About me

We created a boutique intellectual property firm for one reason – to be able to provide clients Tier 1 expertise and service. Our clients do not get young lawyers or lawyers who do not know the area working on their matters. They get two very experienced and well trained IP lawyers. Our practice focuses exclusively on trademark, copyright, advertising and unfair competition law. We left “BigLaw” because the business model is broken and a losing proposition for the clients. Trademark litigation does not require an army!


We are very different. We care about our clients. We actually like our clients and can give personal service to our clients because we are not stuck in the “BigLaw” model. We represent businesses, ad agencies and individuals. Ask us for names – we’re glad to provide references.


We provide advice, counseling, and build and protect intellectual property portfolios, but in a cost-effective and efficient manner. Our clients get our 50 years of experience - and our global contacts. Just part of our personal service.


However, we also litigate to the end if need be. We never “walk” our clients into needless lawsuits, but when the need arises, we will vigorously PROTECT and DEFEND our client’s interests against anyone.


Photos and videos

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Practice areas


  1. Trademark: 50%
  2. Trademark Application: 40%
  3. Copyright Application: 5%
  4. Litigation: 5%


Payment types:

Cash, Check

Attorney endorsements

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Contact info

Dreitler True, LLC

19 E. Kossuth Street
Columbus, OH, 43206


MOInactive voluntarily199301/08/2013
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Whose™s Who LegalWhose Who2014
Best LawyerBest Lawyers2014
Top 1000World Trademark Review2014
Tier 1 Trademark & CopyrightBest Lawyers2014
Best LawyerBest Lawyers2013
Tier 1Chambers USA2013
Best LawyerBest Lawyers2012
America's Leading LawyersN/A2005
Recognized for Trade Mark LawGuide to the World's Leading Experts in Trade Mark Law2004
America's Leading LawyersN/A2004
Who’s Who LegalN/A2003
Who's Who of Business LawyersN/A2003
Who’s Who LegalN/A2002
Recognized for Trade Mark LawGuide to the World's Leading Experts in Trade Mark Law1996
Work experience
TitleCompany nameDuration
AttorneyDreitler True, LLC2012 - Present
PartnerJones Day2000 - 2006
AttorneyVorys Sater Seymour & Pease1997 - 2000
Trademark AttorneyAnheuser Busch, Inc.1993 - 1997
Manager Trademarks DeptThe Procter & Gamble Company1983 - 1993
Association namePosition nameDuration
Ohio State Bar AssociationMemberN/A
Ohio State Bar Association, International Trademark SectionPresident2002 - 2004
Legal cases
Case nameOutcome
Current Communications vs. Current TVSuccessful defense against claim for trademark infringement
The Ohio State University v. Thomassuccessfully obtained TRO for client Ohio State
Elizabeth Arden v. Belcamobtained TRO for Arden
See all legal cases 
Publication nameTitleDate
IP Litigator magazinePre-Filing Strategies and Evaluation2004
National Law JournalCourts Differ Over Trade Dress for Diverse Products1999
National Law JournalPebble Beach v. Tour 18 case1999
National Law JournalSixth Circuit Plays Sour Note in Rock 'n Roll Case1998
National Law JournalTwo Renegade Circuits Split Again on Trade Dress1996
101 F.3d 259 (2d Cir. 1996)Warner Vision Entertainment Inc. v. Empire of Carolina Inc1996
National Law JournalRock and Roll Hall of Fame caseN/A
School nameMajorDegreeGraduated
Northern Kentucky University, Salmon P. Chase College of LawLawJD - Juris Doctor1978
University of CincinnatiN/ABS - Bachelor of Science1973
Speaking engagements
Conference nameTitleDate
Practicing Law Institute (PLI) Seminarprotecting non-traditional trademarks2005
Practicing Law Institute (PLI) SeminarProtecting Non-Traditional Trademarks2004
International Trademark AssociationUnknown2003
International Trademark AssociationCyberspace Law Conference2001