Shoestring Startup in Food Industry
Jan 01, 2013OUTCOME: Competitor immediately stopped using the name, rebranded their product and apologized. Client was delighted to get such a great result for a relatively small cost in money and time.
Client started a niche food product startup on a shoestring budget. His product was gaining traction in his niche market and reputation and revenue were growing. Established competitor brand in another ... part of the country launched a product with the same name as his, creating confusion and diverting sales from his product to theirs. Sent one cease and desist letter to Competitor demanding they stop using his Registered Trademark.
