Distributor & Referral Agreements
Mar 11, 2009OUTCOME: Contracts signed with enhanced incentives
This client is a broker and middle-man for some tobacco companies looking to retail their products in local convenience stores. The client also has his own personnel with "feet on the street" to check ... and update displays, etc. Here, I was retained to handle the contracts with the tobacco companies involved. Here, there were different relationships -- some where the client was an existing regional distributor but could now help the companies expand in other areas (to be handled by distributors in other regions); some where the client had no relationship and was looking for a nationwide referral arrangement along with being the distributor for his covered regions; and others. A series of contracts were developed for each situation, along with cover letters (ghost written for the client to send) explaining the key provisions in plain english (avoiding "attorney" speak), and including various enhancement suggestions to the business relationship. On the latter, this included building in scaled bonuses based upon volume, and other items not considered by the client. While the client thought these incentives would not be agreed to by the target companies, they generally were, because of how it was all presented.
