Robert Craig Segall

Managing Partner and Head of Brand Protection | Rosenbaum & Segall, P.C.

PROFESSIONAL PROFILE

Rob Segall, Esq. is the Managing Partner of Rosenbaum & Segall, P.C. and the Head of the firm’s Brand Protection. He leads one of the most active legal teams in the United States focused on Amazon seller representation, intellectual property enforcement, and online brand protection.

Rob represents a diverse range of clients—from Amazon sellers, aggregators, and private-label brands to global manufacturers and multinational brand owners—helping them protect intellectual property rights, remove counterfeit and unauthorized sellers, and resolve disputes directly with Amazon and other major e-commerce platforms.

With nearly a decade of focused legal experience, Rob has become a trusted authority in the intersection of law, e-commerce, and digital business strategy. His dual background in corporate finance (B.S. in Finance, C.W. Post) and Intellectual Property Law (J.D., Hofstra University School of Law) gives him a unique perspective in crafting business-driven legal strategies that protect brand integrity while supporting long-term growth and profitability.

BRAND PROTECTION & INTELLECTUAL PROPERTY ENFORCEMENT

Rob is also the driving force behind the firm’s Brand Protection practice, which manages enforcement programs for brands generating over $10 billion in annual Amazon revenue. Under his leadership, the team conducts thousands of marketplace takedowns, counterfeit removals, and unauthorized seller eliminations each year across Amazon, Walmart, eBay, Shopify, and global e-commerce platforms.

His brand protection work includes:

• Trademark Enforcement & Monitoring
• Unauthorized Seller Removal & MAP Policy Enforcement
• Counterfeit Investigation & Cease-and-Desist Campaigns
• DMCA Takedowns and Copyright Infringement Actions
• Patent Enforcement (via Amazon APEX and federal courts)
• Trademark Registration & Global Portfolio Strategy

Rob works directly with in-house counsel, brand managers, and enforcement vendors to protect pricing integrity, ensure quality control, and maintain distribution channel compliance. His approach blends legal precision with commercial practicality, helping brands strengthen both their IP portfolios and their market presence.

CONTRACTS, LICENSING, & COMMERCIAL AGREEMENTS

Rob also drafts and negotiates distribution, reseller, and partnership agreements that reinforce intellectual property rights and quality control standards. His agreements are designed to:

• Establish enforceable online sales restrictions
• Prevent unauthorized reselling and parallel imports
• Define MAP compliance and warranty programs
• Support brand registry enforcement and reseller vetting

These contracts form the foundation for many of the firm’s brand protection enforcement systems, ensuring long-term sustainability for clients across industries such as beauty, health, electronics, apparel, and consumer goods.

LITIGATION & ARBITRATION

When negotiation and platform remedies fail, Rob leads the firm’s litigation and arbitration efforts on behalf of both brands and sellers. He oversees strategy and case direction for federal and state intellectual property disputes and AAA arbitration proceedings involving Amazon and other e-commerce platforms.

Typical matters under his supervision include:

• Trademark infringement and false designation of origin
• Copyright and design patent infringement
• Breach of reseller, distribution, and partnership agreements
• Unfair competition and deceptive trade practices
• Amazon account fund holds, inventory disputes, and platform enforcement challenges

While Rob’s primary focus is on strategic oversight and dispute resolution planning, his leadership ensures that every case aligns with the client’s business objectives. He works closely with the firm’s litigators to achieve efficient, results-driven resolutions while minimizing operational disruption and protecting long-term marketplace integrity.

E-COMMERCE & AMAZON REPRESENTATION

As Managing Partner of Rosenbaum & Segall, P.C., Rob Segall, Esq. oversees strategic legal initiatives supporting Amazon sellers, e-commerce entrepreneurs, aggregators, and global brand owners—working alongside Founding Partner CJ Rosenbaum.

Under their leadership, Rosenbaum & Segall, P.C. has represented thousands of Amazon sellers and brands in disputes and enforcement matters involving account suspensions, intellectual property rights, and unauthorized seller activity. Their work ensures clients maintain business continuity, brand integrity, and compliance across global e-commerce platforms.

• Amazon Account Suspensions & Reinstatements: Defending against inauthentic, counterfeit, and “used sold as new” complaints, dropshipping policy violations, and other enforcement actions.
• Appeals & Escalations: Drafting persuasive Plans of Action (POAs), escalation letters, and arbitration claims to restore accounts and recover withheld funds.
• Platform Disputes & Arbitration: Representing sellers in AAA arbitration against Amazon under the Business Solutions Agreement (BSA), involving account deactivations, fund holds, destroyed or withheld inventory, and vendor disputes.
• Amazon Brand Registry & Enforcement: Helping brand owners register trademarks, enforce IP rights, and remove infringing listings using both legal and platform-based strategies.

By combining deep platform knowledge with practical, results-driven legal solutions, Rob and his team deliver swift, cost-effective outcomes that protect clients’ revenue, reputation, and long-term marketplace presence.

EDUCATION

• Juris Doctor (J.D.), Maurice A. Deane School of Law at Hofstra University—Concentration in Intellectual Property Law
• Bachelor of Science (B.S.) in Finance, C.W. Post, Long Island University