Terese L. Arenth

Terese Arenth is a Partner with the firm and serves as Chair of its Promotional Marketing and Advertising Practice Group within its Intellectual Property Department.  Ms. Arenth concentrates her practice in promotional marketing, advertising and Internet/new media, as well as commercial and corporate litigation.  She also has significant involvement in the firm’s intellectual property and unfair competition, and cybersecurity practice areas.

Ms. Arenth’s substantial experience in the firm’s regulatory, promotional marketing and advertising matters includes counseling clients in all aspects of direct marketing promotions, with an emphasis on promotions involving sweepstakes, contests and cause-related marketing, including drafting of rules for sweepstakes, contests and promotions, as well as sweepstakes registration, review of advertising collateral, COPPA compliance and the negotiation and drafting of promotion-related agreements such as joint sponsor agreements, event sponsorship agreements, prize fulfillment agreements, vendor agreements, publicity releases and spokesperson agreements.  She also handles matters involving a variety of licensing, distribution and general corporate transactions, primarily in connection with the counseling, negotiation and drafting of licensing and distribution agreements, online privacy policies and website terms of use.  Ms. Arenth handles complex litigation in both State and Federal Courts, focusing on business disputes, equipment leasing, trademark, copyrights and unfair competition, as well as domain name dispute arbitrations.

Prior to joining the firm in 1996, Ms. Arenth began her career at the Manhattan law firm offices of Dow Lohnes & Albertson, a Washington DC-based firm, and Baer Marks & Upham LLP.