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About me

Joseph Gioconda focuses his practice on litigating in the areas of anticounterfeiting, trademarks and trade dress, domain name protection, copyrights, unfair competition, and false advertising.


Photos and videos

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Practice areas


  1. Trademark: 60%
  2. Litigation: 20%
  3. Copyright: 10%
  4. Contracts: 5%
  5. Trademark Application: 5%



Hourly ($550-685/hour), Fixed (sometimes), Retainer (sometimes)

Payment types:

Cash, Check

Attorney endorsements

2 total 

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    I endorse this lawyer.


    Charles Colman Copyright infringement Attorney
    Relationship: Fellow lawyer in community

  • Michael Joshua Kasdan

    I worked with Joe Gioconda at the law firm of Kirkland & Ellis. Joe combines superior legal knowledge and experience with a practical sensibility. If I had a bet-the-company trademark, copyright, or trade-dress-related issue, Joe would be my go-to lawyer.


    Michael Kasdan Litigation Attorney
    Relationship: Co-worker

Contact info

The Gioconda Law Group PLLC

100 Park Avenue
16th Floor
New York, NY, 10017


NYCurrently registered 199803/07/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Kirkland & Ellis LLP Pro Bono Service AwardKirkland & Ellis2005
9/11 Victim's Compensation Fund AppreciationTrial Lawyers of America2002
Work experience
TitleCompany nameDuration
Chief Executive OfficerRogueFinder LLC2011 - Present
Attorney, Counselor at Law and FounderThe Gioconda Law Group PLLC2009 - Present
PartnerDLA Piper US LLP2006 - 2009
PartnerKirkland & Ellis2003 - 2006
Special CounselDistrict Attorney - Kings County (Brooklyn)1999 - 1999
AssociateKirkland & Ellis1997 - 2003
Supervised Clinical InternDepartment of Justice - Southern District of New York1996 - 1997
Summer AssociateKirkland & Ellis1995 - 1995
InternUnited States Senate1995 - 1995
Association namePosition nameDuration
International Anti-Counterfeiting CoalitionMember2013 - Present
New York City Bar AssociationMember of Fashion Law Committee2011 - Present
Yale Journal on RegulationEditor1996 - 1997
Harvard Journal of Law & Public PolicyVisiting Editor1995 - 1995
Yale Law Federalist SocietyPresident1994 - 1997
Yale Journal of Law & the HumanitiesDevelopment Editor1994 - 1997
Legal cases
Case nameOutcome
Hermes International v. Lederer de Paris Fifth Avenue, Inc.Successful jury verdict.
Burberry Ltd. (UK), et al. v., et al.Default Judgment
Tiffany & Co. v. BitchinBagz LLC, et al.Settled.
See all legal cases 
Publication nameTitleDate
Chicago TribuneCity Sued in Battle Over Knockoff Purses2010
National Law JournalFormer DLA Partner Opens Anti-Counterfeiting Boutique Firm2009
Fibre2FashionGioconda in NYC to Open Anti-Counterfeiting Boutique2009
MuseumViewsFakes, Forgeries and the Law2008
Managing Intellectual PropertyBacardi Celebrates in Rum Trademark WarN/A
The ExaminerIn Baltimore, A Tale of Two BureausN/A
National JewelerDesigners Add Muscle in Battle Against KnockoffsN/A
Voice of AmericaBig Business in Counterfeiting ProductsN/A
National Public RadioFashion Industry Copes With Designer KnockoffsN/A
New York NewsdayBag the Knockoffs!N/A
UnknownA 'Satire' of a Classic Fails to Amuse The August House of HermèsN/A
UnknownCounterfeiter, Imitators: Fine LineN/A
NBCSpecial Report: Accessories -- or a Crime?N/A
VogueHandbag WarsN/A
Women's Wear DailyHermes Files Handbag LawsuitN/A
UnknownABC TV Is Sued Over Plan for ShowN/A
UnknownSuit Sends Message to Bootleg Sellers: Knock It OffN/A
LVMH Files Suit Against Chinatown LandlordWomen's Wear DailyN/A
New York NewsdayThe Fighters of the Fake Get RealN/A
Black EnterpriseDuped By Designer Doubles; Are Knockoffs Worth the Price?N/A
New York PostVuitton Sues Rival DooneyN/A
The StandardSmall Win in War on PiracyN/A
Baseline'Tis The Season to CounterfeitN/A
Orange County RegisterTwo Men Battle Over Right to Put California Artist's Name on ApparelN/A
New York Daily NewsPlayboy Set to Turn Page in Web TrialN/A
Show BizRipped Off Idea?N/A
Voice of AmericaCounterfeit ProductsN/A
Women's Wear DailyJones Wins Round in Polo Contract FightN/A
Columbia MissourianDon’t Buy Into Online ‘Designer’ DealsN/A
School nameMajorDegreeGraduated
Yale Law SchoolLawJD - Juris Doctor1997
State University of New York, Stony BrookPolitical ScienceBA - Bachelor of Arts1994
Speaking engagements
Conference nameTitleDate
Packaging that Sells ConferenceBrand Packaging That Sells2014
Lunch PresentationCounterfeiting & Enforcement2014
Ethics CLEDealing with Ethics Issues Facing Intellectual Property Practitioners2012
NYSBAOnline Anticounterfeiting Roundtable2011
Law of FashionLaw of Fashion2011
IPELS NYU -Fashion Law2010
Owning Art and Making It Work For YouCan Intellectual Property Laws Stem the Rising Tide of Art Forgeries?2007
Keep It Real: Protect Your Brand's IntegrityAnticounterfeiting Strategies for Luxury Brands2006
Fordham CLIP SymposiumIntellectual PropertyN/A