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Alan S. Hock is a Partner of the firm and Chair of its promotion marketing, advertising, trademark, and Internet/new media practice areas. Over the past twenty five years Alan has represented some of the country’s largest direct response ad...
Practice areas & skills: Advertising, Intellectual Property, Litigation
David Torreblanca is an associate attorney at Collins, McDonald & Gann. He graduated magna cum laude from St. John’s University School of Law in June, 2013.While at St. John's, he served as an Articles Editor of the St. John’s Law Review, an edito...
Practice areas & skills: Advertising, Administrative Law, Trademark Application, Contracts & Agreements, Criminal Defense
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Advertising lawyers specialize in product claims made to consumers. Different products have different rules—for example, cigarette ads may not be shown on television, and prescription drug ads must include information about side effects. Advertising laws require truthful product descriptions on packaging and labels. Other laws prohibit bait-and-switch strategies, where an unavailable, cheap product is advertised to lure you in for a more expensive one. If you are marketing a product, an advertising lawyer can help ensure that your marketing messages comply with advertising laws. You would also consult an advertising attorney if you have made a purchase based on an advertised claim that you now believe to be false.