Nolet Group Joint Venture with Diageo

Aaron Hendelman

Practice Area:Intellectual Property

Outcome:Joint Venture for Distribution of Ketel One

Description:I represented Netherlands-based Nolet Group, owners of the Ketel One vodka brand, in connection with US intellectual property issues in its $2 billion deal with Diageo, the largest liquor company in the world, to form a joint venture for worldwide rights to the brand and distribution of Ketel One products.