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About John
Biography
Because no one ever went to law school to study sales and marketing, I started Rain BDM – a consulting firm dedicated to helping attorneys and law firms build outstanding client relationships.
I’ve spent more than two decades in the legal industry, gaining experience as a practicing attorney, a top sales executive and sales manager with a leading legal information provider, and now a law firm business development and marketing consultant. My unique skills and philosophies allow me to design and implement custom-tailored strategies for my clients, help law firms hone their professional brands and distinct value propositions, and coach individual attorneys to pursue and win new business while securing long-lasting relationships with existing clients. I have a talent for inventive, big-picture thinking and the ability to connect with firms of all sizes and practices.
I also devote much of my attention to helping my clients make the most of their online marketing opportunities. Websites are the new storefronts for law firms, and I often source agencies and vendors, manage redesign and search engine optimization (SEO) projects, and generate website content. Social media presence is equally important, and I help attorneys to understand and leverage social networking as a part of their broader business development efforts.
Practice Areas
This attorney has not specified their practice areas.
Fees and Rates
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Chat withLicenses
Licensed in Michigan for 31 years
State: Michigan
Acquired: 1994
No misconduct found
Location
Rain BDM
6100 W Surrey Rd, Bloomfield Hills, MI
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Mischa Boardman
Commercial real estate lawyer
Experience
Honors
2020
1st Place: Business Development Training & Coaching, Michigan Lawyers Weekly Reader Rankings
2020
1st Place: Legal Marketing Consultants, Michigan Lawyers Weekly Reader Rankings
2020
1st Place: Advertising Agencies, Michigan Lawyers Weekly Reader Rankings
2020
1st Place: Branding, Social Media & Digital Agencies, Michigan Lawyers Weekly Reader Rankings
2019
1st Place: Business Development Training & Coaching, Michigan Lawyers Weekly Reader Rankings
2019
1st Place: Legal Marketing Consultants, Michigan Lawyers Weekly Reader Rankings
2019
1st Place: Advertising Agencies, Michigan Lawyers Weekly Reader Rankings
2019
1st Place: Branding, Social Media & Digital Agencies, Michigan Lawyers Weekly Reader Rankings
2018
1st Place: Business Development Training & Coaching, Michigan Lawyers Weekly Reader Rankings
2018
1st Place: Legal Marketing Consultants, Michigan Lawyers Weekly Reader Rankings
2018
2nd Place: Advertising Agencies, Michigan Lawyers Weekly Reader Rankings
2018
1st Place: Branding, Social Media & Digital Agencies, Michigan Lawyers Weekly Reader Rankings
2017
1st Place: Business Development Training & Coaching, Michigan Lawyers Weekly Reader Rankings
2017
1st Place: Legal Marketing Consultants, Michigan Lawyers Weekly Reader Rankings
Work Experience
2010 - Present
Founder & Chief Consultant, Rain BDM
2009 - 2010
Senior Vice President, Marketing Consulting, Jaffe PR
2005 - 2009
Sales Executive, Strategic Accounts, Thomson Reuters/West
2004 - 2005
Legal Marketing Consultant, PracticeSteps
2001 - 2004
Regional Sales Manager, Thomson West
1999 - 2001
Sales Representative, Thomson West
1996 - 1999
Director, Kelly Law Registry
1994 - 1996
Associate, Plunkett & Cooney
1990 - 1991
Account Executive, CME Advertising
Associations
2020 - Present
Leader Dogs for the BlindTrustee
2020 - Present
Legal Marketing AssociationChair, Michigan Local Steering Committee
2017 - Present
State Bar of MichiganMember, Lawyer Referral Steering Committee
1994 - Present
State Bar of MichiganMember
2017 - 2019
Legal Marketing AssociationSecretary, Michigan Local Steering Committee
2017 - 2018
Leader Dogs for the BlindVoluntary Non-Trustee
2015 - 2019
Legal Marketing AssociationChair, Communications and Membership, Michigan Local Group
Education
1994
Michigan State University College of Law
JD - Juris Doctor
1989
Babson College
BS - Bachelor of Science
Speaking Engagements
2019
Webinar
What GCs Want: How to Win and Retain Business
2019
Midwest Conference
Hello, Account Management. Goodbye, Cross-Selling.
2019
Annual Meeting
Ethical Issues in Your New Media Practice – Including Social Media Marketing
2018
On Balance Podcast
Must-Do Business Development and Marketing Activities
2017
Solo & Small Firm Conference
Legal Marketing 101 for Both New and Established Small Firms
2017
42nd Annual Labor & Employment Law Institute
Networking & Marketing
2017
(multiple workshops)
Marketing You & Your Law Firm in the 21st Century
2016
Midwest Chapter (Detroit City Group)
Shaping the Business Development Culture – One Attorney at a Time
2015
Social Media for Lawyers and Law Students Workshop
Leveraging LinkedIn for Lawyers
2015
ALA Metropolitan Detroit Chapter
How Legal Administrators & Professional Staff Can Drive Business Development
2015
ABA Webinar Series
Getting Smarter about Blogging: Why and How
Publications
2020
Michigan Lawyers Weekly
Mapping Success: Make Your Marketing Plan Agile, Adaptable
2017
Michigan Bar Journal
Ahoy! Setting Sail with Your Online Marketing Efforts
2017
Michigan Bar Journal
Does Your Marketing Content Contribute to Information Overload?
2017
Wisconsin Law Journal
Set the Stage for Business Development & Marketing Success
2016
Michigan Lawyers Weekly
Set the Stage Now for Business Development Success Next Year (sub req'd)
2014
Michigan Lawyers Weekly
Mid-Year Review: Time to Re-Energize Your Business Plan (sub req'd)
2013
Michigan Bar Journal
Practice Building: Making the Most of Business Development
2013
Michigan Bar Journal
Practice Building: Getting a Handle on Marketing