Kevin Brendan Murphy

Kevin Brendan Murphy's Legal Guides (24)

San Francisco, CA

Franchising Lawyer at San Francisco, CA

Practice Areas: Franchising

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FDD Item 19 — Financial Performance Representations

Mar 12, 2009

Financial Performance Disclosure Standards The franchise laws always allowed financial performance information as long as there’s a “reasonable basis” and the financial information was contained in t...

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The New FTC Franchise Rule - Franchise Disclosure Documents (FDD)

Dec 25, 2008

FDD Format versus UFOC Format In summary, what the Franchise Disclosure Document or new FDD format does is take the prior Uniform Franchise Offering Circular (UFOC) disclosures, modify them in certai...

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How to Buy a Franchise Due Diligence Tips from a Franchise Expert - Part I (of III)

Dec 19, 2008

Industry Trend Is the franchise in a cutting-edge industry that is doing well currently and is projected to do well in the future despite any economic slowdown? Education, health care and home-improv...

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How to Evaluate Franchise Attorneys and Franchise Consultants - Part I (of III)

Dec 19, 2008

Franchise Expert The #1 factor in evaluating so-called expertise - are the principals really franchise experts? There are objective criteria to determine this: (1) Have they qualified and been allow...

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