Starting a business what do I need to trademark? Logo, name, tagline? Logo and tagline locked up together?

This question cannot accurately be answered without viewing the proposed uses, but in general each different version you intend to use as a...

When determining the relatedness of the goods in a trademark likelihood of confusion analysis what role does intl class play?

This is an example of inadequate planning before filing an application. The marks are presumably identical or close enough that a knock out search...

Your arrangement creates a risk that the tattoo artists could be construed as employees. This is because there is a significant degree of...

We just received a notice of opposition from USPTO for a trademark we are registering. How to make it rejected by USPTO?

Your top priority has to be to take this question to a trademark attorney in the U.S. That attorney will be in a position to ask you a number of...

Do I have rights to my company name?

Both your and the other company are e-commerce companies meaning they may both be marketing themselves and their products using their respective...

First to use rule enough to overcome a federal trademark registration?

Your question does not say that there is in fact a mark confusingly similar to yours that precedes your use in California. But if there is, then...

Is there a difference filing for Trademark using "intent to use" or "using now"?

Your U.S. trademark filing has no effect on if you can rightfully use the mark. Your right to use it depends on other legal factors. Same with...

Is there a way to search for trademark names registered just at the state level, specifically California

Having done a search and having done an adequate search are two different things. When you did the USPTO search did you, for example, think of all...

Efforts by third parties to hold the franchisor liable for injuries at a franchised premises are one of the trends in franchising today. At the...

Although a business entity can assign a registered U.S. trademark to an individual, it must have the legal power and authority to do so. A...