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The concept of Gettins’ Law was contrived over a happenstance business lunch. I introduced myself to a fellow attorney on a national American Bar Association listserv. We were both practicing attorneys, in the same area of law, and in the same city. We should meet.
Over lunch and a soda, we introduced ourselves. He promptly informed me, he was leaving private practice to take a job in-house with a local company. “Did I want to transition into private practice,” he inquired. My initial response was: “You should have asked before I ordered a soda, I would have ordered a beer.” Throughout my legal career, I had worked in-house for numerous national brands. Before that, I worked in the healthcare field. I had an educational background in psychology and law. I did not know anything about running a private law practice. I had never considered opening my own legal practice.
I took inventory of what I did know. I knew how business folks viewed law, how businesses operated from the inside, and I knew how to listen to business folks. Business folks, unlike me, don’t like legal. They don’t sit around and read legal cases, regulations, statutes. They don’t want to. I have to make it simple. Give them the need-to know information without the legal jargon, in their own vernacular.
I set out to develop a law practice that made sense to business. Develop a law practice that endeavors to scale down the volumes of legal red tape. The mission was to create a law practice that provides digestible, practical, and efficient legal services.
Initially, I did not stop to ask what other attorneys and what other firms were doing. An over site, maybe. Perhaps it was a lapse in logic. Inevitably, I began to notice. Gettins’ Law does not follow the norm. This gave me pause. I thought for a time. I came to a realization. No, we don’t want to be the norm.
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|Association name||Position name||Duration|
|American Bar Association||N/A||N/A|
|American Bar Association, Forum on Franchising||N/A||N/A|
|American Health Lawyers Association||N/A||N/A|
|Ohio State Bar Association||N/A||N/A|
|Inspired Press Publisher||My Little Book of Franchise Terms||2012|
|The Ultimate Guide to Home Health Marketing and Referrals||Marketing Within the 4 Corners of the Law||2004|
|Northern Kentucky University||N/A||law||N/A|
|TBN Alliance||Franchising: Leveraging the Business.||2013|
|CLE presentation for the Ohio Northeast Lawyer's Association||The Intellectual Intersection: Copyrights, Trademarks, Patents and Franchising||2013|
|Presentation SCORE and SBA Southwest Ohio Series||Start Your Own Business: Franchising||2010|
|Presentation for Legacy Connection Business Group||Disaster Prevention for Your Business||N/A|