Zoe Sorrel Bernstein

Zoe Bernstein is the founder and managing attorney of Zoe Bernstein Law PLLC, where she dedicates her practice exclusively to trademark law. She partners with businesses of all sizes to help them select, register, protect, enforce, and maximize the value of their brands. From startups launching their first trademark to established companies managing extensive trademark portfolios, Zoe provides practical, strategic guidance tailored to each client's business goals.

Understanding that a brand is often one of a company's most valuable assets, Zoe works closely with clients to develop comprehensive trademark protection strategies designed to secure and strengthen their intellectual property rights. Her practice includes trademark clearance and selection, U.S. and international trademark prosecution, portfolio management, enforcement, licensing, coexistence agreements, and dispute resolution.

Known for her responsive, business-focused approach, Zoe delivers cost-effective legal solutions that help clients minimize risk while positioning their brands for long-term growth. She has represented clients across a wide range of industries, including technology and software, healthcare and pharmaceuticals, retail and e-commerce, food and beverage, dietary supplements, consumer products, education, nonprofit organizations, pet products, entertainment, and professional services.

Whether helping entrepreneurs build a brand from the ground up or advising established companies on complex trademark matters, Zoe is committed to protecting the goodwill her clients have worked hard to create and ensuring their brands remain valuable assets for years to come.