Susan Joy Latham

If you need a partner to protect your brand, Susan Latham brings two decades of heavy-hitting IP experience to the table. Holding a Master of Laws in intellectual property, she specializes in trademark and copyright litigation, representing clients in a staggering array of industries—think fashion, finance, energy drinks, and even tech-heavy fields like architecture. Susan is just as comfortable filing appeals as she is managing the registration and maintenance of trademarks and trade dress. One of her standout strengths is her work with U.S. Customs and Border Protection to fight counterfeiting, a skill she honed while working in-house for the legendary Kate Spade. Because she has co-founded a firm and worked in finance and advertising, Susan doesn't just see legal problems; she sees business challenges. She is a published author in top legal journals and stays active in the community through organizations like the South Florida Irish-American Chamber of Commerce. Whether you are a startup influencer or an established global resort, Susan’s blend of litigation toughness and business savvy makes her an invaluable asset for any organization looking to safeguard its creative and commercial assets.

Publications

The Right of Publicity; The American Bar Association’s Intellectual Property Law Section, Advertising & Marketing Law Committee. Guest Speaker providing an overview on the right of publicity and its enforcement · Mar 9, 2023.

International Trademark Association, Bulletins Committee Jan. 2020 – Dec. 2021. Appointed Member of the INTA Bulletins Committee, which is comprised of 7 subcommittees. Its members produce a substantial portion of the Bulletin’s content through research, writing, and verifying the accuracy of articles on Association news and policy, as well as trademark law and practice.

“Trademark Licensing and the ‘Buddy System’,” Westlaw Journal of Intellectual Property. Vol. 25, Issue 5, June 2018.

“Best Practices for Evaluating Trademark Applications, ” Inside the Minds : Recent Trends in Trademark Protection, 2016 ed., Aspatore Books (Thomson Reuters).

Protecting Brands from Theft and Counterfeiting in 2016 and Beyond Live Webcast; The Knowledge Group; June 2, 2016. Participated as a pane list to offer guidance for the best practice s and procedures for companies to protect their brands from theft and counterfeiting.

“On the Rada r: Notorious Counterfeiting and Piracy Markets of 2015,” Corporate Counsel, Feb. 2016 ( 29603/On-the-Radar-Notorious-Counterfeiting-and-Piracy-Markets-of-2015/?mcode= l2026l4998203&curindex=0 ).

Moderator, INTA Roundtable: 2015 U.S. Case Law in Review, Jan. 2016

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“How Recognition of Geographical Areas of Viticultural Significance Affects U.S. Trademarks for

Wine,” PRACTICAL WINERY & VINEYARD JOURNAL, October 2011 (/s/Latham-Article-Practical -Winery-Vine yard- ).

“Newton v. Diamond : Measuring the Legitimacy of Unauthorized Compositional Sampling – A Clue Illuminated and Obscured,” 26 HASTINGS COMM. & ENT. L.J. 119, 2004. Cited by the Sixth Circuit in Bridgeport Music, Inc. v. Dimension Films, 2004 WL 1960167 (6th Cir., Sept. 7, 2004).