J. K. Harris & Co.. LLC. v. Kassel
Jan 30, 2002OUTCOME: Settled
Plaintiff J.K. Harris & Co. sought a TRO and injunction against a competitor who had utilized SEO techniques so that his website appeared whenever JK Harris's name was typed into Google or other popula ... r search engines. Relief was sought under the provisions of the Lanham Act and common law unfair competition, on the grounds that the competitor was creating consumer confusion and that the competitor's website unfairly commented (e.g., defamed) JK Harris & Company.
