Barry Mark Greenbaum

A partner in Olshan’s Brand Management & Protection and Intellectual Property Law Practices, Barry Greenbaum helps clients turn their innovations and brands into assets by developing and executing IP strategies that support growth, commercialization and transactions while protecting technology and product investments. Clients rely on him to secure and enforce their intellectual property in a way that aligns with commercial objectives, risk tolerance and transaction needs.

Barry advises technology-focused clients—from early-stage startups to global enterprises—on patent prosecution, intellectual property transactions, trademarks and design, brand protection and enforcement, as well as privacy matters. He focuses on understanding each client’s unique business, market position and growth plans, then aligns IP strategy with those objectives, particularly in fast-moving and emerging technology sectors including artificial intelligence, autonomous systems, machine-learning architectures, robotics, IoT, and fintech.

Barry counsels clients on a broad array of commercial and technology agreements, including software licensing, SaaS, master services, consulting, assignment, and AI-technology agreements, and advises on privacy and data considerations in connection with these agreements. He has significant experience managing global patent portfolios, coordinating prosecution across multiple jurisdictions, and counseling clients on trademark strategy, copyright matters, and brand protection. Barry’s practice includes drafting and prosecuting utility and design patent applications in the United States and abroad, supporting post-grant proceedings before the Patent Trial and Appeal Board, and conducting IP due diligence and portfolio analyses in connection with financings, acquisitions and other transactions.

Barry’s technical experience spans a wide range of industries, including artificial intelligence and generative AI, machine learning, autonomous vehicles and robotics, IoT systems, fintech, blockchain and cryptocurrency, image recognition technology, advanced sensors, data-driven infrastructure, and various mechanical and consumer products such as medical devices, wearables, lighting systems and power tools.

Before joining Olshan, Barry was Senior Counsel in Norton Rose Fulbright LLP’s Intellectual Property practice. He also co-founded a cloud-based platform designed to automate patent drawing review and analysis, providing him with firsthand insight into how technology companies build, scale and protect their innovations and brands. Barry previously served as a judicial intern to the Honorable Edward R. Korman of the U.S. District Court for the Eastern District of New York.

He is admitted to practice in New York and New Jersey and is registered to practice before the United States Patent and Trademark Office.