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About me

The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker, a “must-have treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services, as “an essential guide” that “expertly showcases the multitude of opportunities the digital age has brought to the professional services market.” After nearly nine years practicing with large law firms in Manhattan, Kaplan, named to the inauguralFastcase 50 list of innovators in the law, has become the go-to copywriter and industry analyst in the legal community. He was the keynote speaker for the 2010 ABATechshow, and has shared ideas with thousands of legal professionals worldwide.


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NYCurrently registered 199803/07/2016
DCInactive 199907/10/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Fastcase 50Fastcase2011
Apex AwardCommunications Concepts, Inc.,2010
Apex AwardCommunications Concepts, Inc.,2008
Apex AwardCommunications Concepts, Inc.,2007
Law StarLaw CrossingN/A
Work experience
TitleCompany nameDuration
FounderAri Kaplan Advisors2006 - Present
DirectorFindingDulcinea.com2006 - 2008
AttorneyMcDermott, Will & Emery2000 - 2006
AssociateGraham & James LLP1998 - 2000
Publication nameTitleDate
Law.comProcurement Process Embraces Legal Services2012
Association of Corporate Counsel DocketThe New Sphere of Influence in the General Counsel’s Office2012
National Law JournalLinkedIn and My Meeting With the Secretary of State2012
LawJobs.comRevisiting Professional Development for a Changing Profession2012
GW Law MagazineMedia Magnets2012
National Law JournalApplying the Alternative Fee Model to Law School Tuition2012
Legal ManagementHighlight an Extraordinary Culture2011
GW Law MagazineCalled to the Classroom2011
GW Law MagazineRepresenting Puerto Rico2011
National Law JournalA Single Bottle of Water Can Be the Key to Your Reinvention2011
John A. Wiley and SonsReinventing Professional Services: Building Your Business in the Digital Marketplace2011
National Law JournalWould Law School Warning Labels Make Any Difference?2010
National Law JournalLaw Students Taking Advantage of Social Media, But Follow-up is Faltering2010
Law Office Management & Administration ReportBest Practices for Encouraging Lawyers to Adopt New Technology2010
Peer to PeerModern Leadership and Creating Chaos out of Order2010
Thompson Publishing Group WestThe Opportunity Maker, Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development2008
School nameMajorDegreeGraduated
George Washington University National Law CenterLawJD - Juris Doctor1997
Boston UniversityEconomicsBA - Bachelor of Arts1993
Speaking engagements
Conference nameTitleDate
University of Georgia School of LawReinvent Your Job Search2012
University of Connecticut School of LawStand Out in a Stagnant Economy2012
UCLA School of LawStand Out in a Stagnant Economy2012
State Bar of Nevada Annual MeetingRecovery, Renewal & Reinvention: Navigating the Next Decade (Keynote)2012
Mercer University School of LawStand Out in a Stagnant Economy2012
LexisNexis LexpoPractical Advice to Win More Business2012
Legal Tech New YorkAdvice from Counsel: Top Legal Minds in the Country Share their eDiscovery Tips2012
Law Firm Financial Management ConferenceCollaborate, Create, Lead and Succeed (Closing Keynote)2012
AvvocatingReinventing Your Practice in the Recovery2012
AustLaw Regional MeetingTransformative Technology and the Innovative Law Firm2012
Arizona State University School of LawHow to Stand Out in a Stagnant Economy2012
ALPMA 2012 SummitRecovery, Renewal & Reinvention: Navigating the Next Decade2012
ALA Spring Conference 2012Rethink Your Perspective (Keynote)2012
ACLEA Annual ConferenceSecuring Sponsors and Promoting Partnerships2012
2012 Managing Partner BreakfastReinventing Professional Services: Building Your Business in the Digital Marketplace (Keynote)2012
2012 Law Firm Financial Management ConferenceCollaborate, Create, Lead and Succeed2012
2012 Educational ConferenceOut of Oz: Forging the Road Ahead (Closing Keynote)2012
Women in Law Empowerment Forum WestSocial Media as a Business Development Tool for Women Lawyers2011
Seventh Annual Canadian Bar Association Law Firm Leadership ConferenceStrengthening Your Strategic Value Proposition Through Reinvention2011
23rd Annual TLOMA ConferenceThe Convergence of Technology & Marketing2011
ABA TechshowThe New Big Bang: The Convergence of Technology and Marketing (Keynote)2010