Ari Lorne Kaplan

The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker, a “must-have treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services, as “an essential guide” that “expertly showcases the multitude of opportunities the digital age has brought to the professional services market.” After nearly nine years practicing with large law firms in Manhattan, Kaplan, named to the inauguralFastcase 50 list of innovators in the law, has become the go-to copywriter and industry analyst in the legal community. He was the keynote speaker for the 2010 ABATechshow, and has shared ideas with thousands of legal professionals worldwide.