Overall Rating
This is an aggregated review score of Avvo and Lawyers.com reviews.
This is an aggregated review score of Avvo and Lawyers.com reviews.
5.0 /5.0
9 Client Reviews
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Gordon E R Troy
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About Gordon
Biography
Gordon E. R. Troy, PC is a boutique intellectual property and business law firm representing startups, entrepreneurs, and established companies nationwide and internationally. With 40 years of experience, founding attorney Gordon Troy helps clients protect their brands, creative assets, and business interests with practical, results-driven legal solutions.
The firm focuses on trademark and copyright law, including U.S. and international trademark clearance, registration, enforcement, oppositions, and cancellations, as well as copyright protection, licensing, and infringement disputes. Gordon E. R. Troy, PC also handles intellectual property and related business litigation, working efficiently to resolve disputes while minimizing business disruption.
In addition, the firm advises companies on data privacy compliance and defends businesses in consumer class actions, including matters involving ADA/WCAG website accessibility, state privacy laws, and product labeling claims.
Clients choose Gordon E. R. Troy, PC for its direct attorney access, responsiveness, and straightforward guidance. As a boutique firm, clients work directly with an experienced attorney who understands both the legal issues and the practical realities of running a business. The firm is committed to clear communication, strategic planning, and protecting clients’ long-term interests.
Whether you are launching a new brand, expanding internationally, or facing a legal dispute, Gordon E. R. Troy, PC provides experienced, business-focused representation you can trust.
Protecting Brands, Creativity, and Businesses for 40 years
Practice Areas
7
Practice Areas
Trademark Application
45%
41 years
Trademark Infringement
15%
41 years
Intellectual Property
10%
41 years
Licensing
10%
41 years
Fees and Rates
Cost
Payment Methods
- Check
- Credit Card
Awards
2026
Licenses
Licensed in Vermont for 31 years
State: Vermont
Acquired: 1994
No misconduct found
Licensed in New York for 38 years
State: New York
Acquired: 1987
No misconduct found
Licensed in District of Columbia for 38 years
State: District of Columbia
Acquired: 1988
No misconduct found
Licensed in New Jersey for 38 years
State: New Jersey
Acquired: 1987
No misconduct found
Licensed in Illinois for 39 years
State: Illinois
Acquired: 1986
No misconduct found
Location
Gordon E. R. Troy, PC
(802) 881-0640
Fax
183 Highfield Drive, Windsor, VT, 05089
webtm.com/about-us/gordon-e-r-troy/Gallery
Gordon E R Troy's Reviews
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Practice Areas
Showing 1 - 5 of 6 reviews
Posted by Andy | January 23, 2026 | Hired Attorney | Business
Excellent support for a small organization in need
Gordon and his team were a godsend for our organization. He was professional yet approachable, provided clear guidance throughout our engagement, understood and reflected our organization's needs and values in our negotiations, and spoke with directness and honesty when needed. And he was exceptional...
Gordon Troy
Replied last January 27, 2026Thank you for your review and for taking the time to share your experience with us. Matters such as these are always a team effort. Regardless of a client’s size, vigorous representation and clear communication are paramount for us.
Posted by Emma | January 23, 2026 | Intellectual Property
Highly Recommended
Lawrence Stanley works in Gordon Troy's office as a paralegal. Lawrence with Gordon have been a tremendous and kindly help to our organization as we were faced with unexpected copyright issues. They are at the top of my list as the go-to people to work with.
Gordon Troy
Replied last January 27, 2026It was our pleasure to assist you in this unexpected situation, and we are pleased to have obtained a favorable result.
Posted by Cathie | January 18, 2026 | Hired Attorney | Trademark Application
I highly recommend Gordon Troy for trademark set-ups... he's a pleasure to work with!
I highly recommend Gordon Troy to anyone looking for a trademark. Gordon helped me acquire my trademark (technically it is a service mark) back in 2008. He transferred it when we changed our corporate structure. He renewed it for us in 2018, and now has helped to transfer it to our son who has taken ...
Gordon Troy
Replied last January 18, 2026Thank you so much for your kind words and for trusting me with your trademark matters over all these years. It's been a real pleasure working with you since 2008. I'm thrilled I could help with the recent transfer of Marriage Quest to your son - what an exciting next chapter for your marriage counseling retreat program.
Posted by Andreea | January 16, 2026 | Hired Attorney | Intellectual Property
One of the best trademark attorneys in the country
We worked together on many projects over the years. I believe that Mr. Gordon Troy is one of the best trademark attorneys in the country. He is knowledgeable and takes the time to explain to you in clear, simple terms even the more difficult concepts and strategies.
Gordon Troy
Replied last January 17, 2026Thank you for your very kind words and for the opportunity to work together over the years. I truly appreciate your confidence and am glad that my approach and guidance have been helpful. It’s been a pleasure collaborating with you on these matters.
Posted by anonymous | January 15, 2026 | Hired Attorney
Highly professional, knowledgeable and result oriented
Highly professional and knowledgeable, yet maintains a low profile. Consistently delivering excellent results so far. An ideal balance of technical expertise and understated efficiency. An ideal service.
Gordon Troy
Replied last January 16, 2026Thank you for your kind and thoughtful review. We truly appreciate your confidence in our work and are glad our approach has served you well. It’s been a pleasure working with you, and we value the opportunity to continue supporting you and your business.
Gordon E R Troy's Lawyer Endorsements
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Experience
Honors
2025
AV Preeminent Rated, Martindale-Hubbell
Work Experience
1991 - Present
Owner, Gordon E R. Troy, PC
2002 - 2009
General Counsel, Chooseco LLC
1991 - 1993
General Counsel, Labyrinth Systems, Inc.
1988 - 1991
Associate, Abelman Frayne & Schwab
1987 - 1988
Associate, Buchman & O’Brien
Associations
1989 - Present
International Trademark AssociationMember
1983 - Present
American Bar AssociationMember
2026 - 2027
International Trademark Association, Trademark Office Practices CommitteeMember
Sample of Legal Cases
Pilates Method Alliance, Inc. v Pilates, Inc.
Successfully opposed the registration of PILATES STUDIO
Pilates, Inc. v. Current Concepts, Inc.
Pilates trademark determined to be generic
Education
1986
University of Illinois Law School, Chicago
JD - Juris Doctor
1979
Rollins College
BS - Bachelor of Science