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Kevin Brendan Murphy
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Kevin Murphy’s Legal Guides

23 total

  • How to Evaluate Franchise Attorneys and Franchise Consultants - Part I (of III)

    Franchise Expert The #1 factor in evaluating so-called expertise - are the principals really franchise experts? There are objective criteria to determine this: (1) Have they qualified and been allow

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  • How to Buy a Franchise Due Diligence Tips from a Franchise Expert - Part I (of III)

    Industry Trend Is the franchise in a cutting-edge industry that is doing well currently and is projected to do well in the future despite any economic slowdown? Education, health care and home-improv

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  • The New FTC Franchise Rule - Franchise Disclosure Documents (FDD)

    FDD Format versus UFOC Format In summary, what the Franchise Disclosure Document or new FDD format does is take the prior Uniform Franchise Offering Circular (UFOC) disclosures, modify them in certai

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  • FDD Item 19 — Financial Performance Representations

    Financial Performance Disclosure Standards The franchise laws always allowed financial performance information as long as there’s a “reasonable basis” and the financial information was contained in t

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  • Franchising vs. Licensing a Business: the Franchise vs. License dilemma

    Consider The Franchise Disclosure Laws The starting point in the franchise vs. license question is it doesn't matter what terms are used by the parties in contracts or other documents to describe the

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  • Buying a McDonalds Franchise; Getting the McDonalds FDD Franchise Disclosure Document

    It's not simply a matter of contacting McDonalds and submitting an application. McDonalds is one of the most difficult franchises to obtain and having sufficient liquid resources is just one part of a much larger picture. Preparation and planning are key.

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  • How to Franchise a Business

    How To Franchise A Business Phase One - Strategic Franchise Planning Assuming a business is franchise-able (another topic), a successful franchise development program begins with developing a compreh

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  • How to Buy a Franchise Due Diligence Tips from a Franchise Expert - Part II (of III)

    Normal Working Hours Will the nature of the business allow you to work a normal five-day, forty-hour workweek? Life is too short for the seven-day, sixty to eighty hours a week, workaholic lifestyle

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  • How to Buy a Franchise Due Diligence Tips from a Franchise Expert - Part III (of III)

    Image and Lifestyle How does flipping burgers, scooping ice cream and cleaning restrooms fit the image of what you want to do for a living? Investing in a franchise will be the most important financi

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  • How to Evaluate Franchise Attorneys and Franchise Consultants - Part II (of III)

    LEGAL EAGLES: FRANCHISE ATTORNEYS (1) Is the law practice devoted exclusively to franchise law? (2) Total number of franchise disclosure documents(formerly called franchise offering circulars) draft

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