Skip to main content

Client reviews

Not yet reviewed

About me

Heman A. Marshall III is among the most respected attorneys focusing on the ever-changing field of health care law.


He provides counsel and guidance to a broad range of hospitals, hospital systems, clinics, physician group practices, individual physicians, long-term care facilities and other health care providers. He also provides advice and counseling to health care and general business clients in all aspects of federal and state antitrust laws and regulations, including their impact on mergers and acquisitions, pricing arrangements, distribution methods, IPA and PHO operations and Trade association activities.


His areas of concentration provide clients with a broad perspective not just in health-related industries but in complex areas of federal and state regulatory schemes such as Stark II, state and federal anti-kickback laws, Medicare and Medicaid reimbursement issues, managed care negotiations, physician hospital contracting, Accountable Care organizations, ACOs, HIPAA/HITECH, and mergers and joint venture efforts.


In addition, he has guided health care clients in professional licensure actions, professional staff and managed care credentialing issues, certificate of public need questions and all other major areas of health care law.

His general corporate and antitrust expertise adds value in areas such as structuring ancillary activities among health care providers, and his antitrust experience enables him to address the antitrust aspects of physician independent practice associations, hospital physician organizations, marketing and distribution aspects of health care systems, issues related to ACOs and other similar cases.


He has served as the chairman of the firm’s Health Law Practice group since its inception, and was the initial chairman of the Virginia Bar Association Health Law Section. He also has served as chair of the Virginia State Bar Health Law Section and the Virginia State Bar Antitrust, Franchise and Trade Regulations Section, and is currently a member of the Governing Counsel of the Virginia Bar Association Health Law Section.


Heman has lectured extensively to attorneys and health care professionals on numerous topics. His published works include a chapter in the ABA publication The Managed Care Experience and a chapter in the Aspatore series Inside the Minds entitled “Health Care Deal Considerations and Strategies.”

He has been listed in Best Lawyers in America under the category of Health Care Law for more than a decade and Antitrust. He has also been listed for a number of years in “Virginia’s Legal Elite”, Virginia’s Super Lawyers and numerous Who’s Who publications including Marquis’ Who’s Who in American Law. He is a Fellow of both the Virginia Bar Foundation and the American Bar Foundation.

From 1995-2002, he served as president and/or chairman of the firm.

He graduated with high distinction from the University of Virginia and received his law degree from its law school.


Heman’s volunteer activities include the Taubman Museum of Art, Bradley Free Clinic, Roanoke Regional Chamber of Commerce and the Advisory Board of the Roanoke Small Business Development Center. He is a recipient of the Virginia Governor’s Award for Volunteering Excellence for his efforts with the Bradley Free Clinic’s major capital campaign.




Practice areas


  1. Health Care: 70%
  2. Business: 20%
  3. Antitrust: 10%


Payment types:

Check, Credit card

Attorney endorsements

No endorsements

Endorsements from fellow lawyers are an important consideration for many when selecting the right attorney. Be the first to endorse your colleague!

Are you an attorney? Endorse this lawyer

Contact info

Woods Rogers PLC

Ste 1400, 10 S. Jefferson St.
P.O. Box 14125
Roanoke, VA, 24038-4125


VAAuthorized to practice law197509/15/2015
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Super LawyerVirginia Super Lawyers2011
Best Lawyer, Health CareBest Lawyers in America2011
Legal EliteVirginia Business Magazine2010
Governor's Award for Volunteering ExcellenceGovernor's Award for Volunteering Excellence1988
Work experience
TitleCompany nameDuration
PrincipalWoods Rogers, PLC1975 - Present
Managing PartnerWoods Rogers, PLC1995 - 2001
Association namePosition nameDuration
Virginia Bar AssociationMember, Health & Law Section Council2006 - Present
Virginia Bar AssociationBoard of Governors2002 - 2003
Virginia Bar AssociationChair, Law Practice Management Division2002 - 2003
Virginia Bar AssociationExecutive Committee1999 - 2001
Virginia Bar AssociationChair, Health Law Section1992 - 1994
Virginia State BarChair, Board of Governors, Antitrust Section1989 - 1990
Virginia State BarChair, Board of Governors, Health Law Section1988 - 1989
American Bar AssociationFellowN/A
Virginia Law FoundationFellowN/A
American Bar AssociationAntitrust Section and Health Law SectionN/A
Roanoke Bar AssociationN/AN/A
American Health Lawyers AssociationN/AN/A
Publication nameTitleDate
E-AlertIt's Time to Turn Up the HEAT on Your Compliance Program!2012
259 Va. 785, 529 S.E.2d 313, 2000 WL 429444, , Va., April 21, 2000(Record No. 990891.)Caudill v. County of Dinwiddie2000
Va., 103 F.3d 351, 1996 WL 741803, 65 USLW 2451, Fed. Sec. L. Rep. P 99,379, 36 Fed.R.Serv.3d 1500, , C.A.4 (Va.), December 31, 1996(No. 96-1010.)Gasner v. Board of Sup'rs of the County of Dinwiddie1996
School nameMajorDegreeGraduated
University of Virginia School of LawLawJ.D1975
University of VirginiaN/ABA - Bachelor of Arts1972
Speaking engagements
Conference nameTitleDate
ConferenceHow Virginia Physicians Make Money Now and Under Health Care Reform2012
The Generic Time BombGenetic Non-Discrimination Information Act (GINA)2011
Leadership SummitTransforming Director's Involvement2011
IRHA Annual MeetingAccountable Care Organizations - What Do You Need to Know Now?2011
Continuing EducationImpact of Health Care Reform on Physicians2011
Breach Notification and Meaningful Use SeminarThe New HIPAA Audits2011
New Developments in Breach Notification and Meaningful UsePlan to Comply with HITECH2010
Health Care ReformImpact of Health Care Reform on Employers and Healthcare Providers2010
How is FACTA Impacting You?Medical Identity Theft2009
HIPAA RegulationsHIPAA Security Compliance in HITECH and FACTA Era2009
American Recovery and Reinvestmetn ActImpacts of the American Recovery & Reinvestment Act2009