How to write a great legal guide

Legal guides are your way to show prospective clients and competing attorneys your expertise on a subject. Guides are published on Avvo, and can help increase your visibility on Avvo and the web.


When evaluating an attorney, users can review your lawyer bio, read peer endorsements, browse reviews, and see the type of advice you’ve given in Q&A and legal guides. Your writing give Avvo consumers a peak into how you much you know about subject, and just as importantly–how you communicate.
Consider these 3 tips before you get started.

1. Choose the right topic.

Publishing legal guides allows you to showcase your legal knowledge. Pick a topic specific enough to be helpful, but general enough to appeal to readers.


Good guides address common questions, for example:

  • What’s the difference between a living will and a last will?

  • 5 qualities to look for in a personal injury lawyer

  • How to calculate child support in Texas

Avoid titles like:

  • Divorce primer
  • What to expect at a DUI arraignment in Appleton, WI

  • Musings on Randall v Sorrell

If you’d like more specific examples, check out some of the articles we’ve featured on our legal topic centers.

2. Educate the reader, but keep a conversation tone.

Consumers look to attorneys for insight into a topic they may know very little about. Use simple language and explain legal terms. Speak with authority, but do not condescend.

3. Organize your ideas.

Avvo guides are structured as lists. This should help you organize your thoughts by steps or main ideas. Breaking your guide into scannable, easy-to-read chunks helps keep the reader on track. Aim for at least 3 sections, but no more than 10.

In terms of length, aim for 400-100 words. Readers appreciate subject matter expertise, but don’t want to get overwhelmed by legal terminology or laws. Aim to address common questions in clear, concise language.


Ready to get started? Once logged in, attorneys can access the How-to Legal Guide template http://www.avvo.com/list_legal_guides/new as well as the video template http://www.avvo.com/video_legal_guides/new.