Over the last few months, I have seen dozens of questions asking how a young forward thinking business person can hook up with the NFL. Here are some starter points to think about.
Like any business, the NFL and its teams have logos and marks. After all, you are interested in using the NFL or team brand exactly because it will attract buyers to your product. You are seeking to make money using some of the brand loyalty built up by the professional league. The value of their marks and logos is protected by limiting and controlling who may use it. And so, you need permission.
How do I get permission?
The league has a website, where you can pre-qualify. At this stage, the league is only interested in whether you are a substantial business person. You are not sharing your proprietary idea, yet. In fact, the forms will tell you "don't submit" your idea at this stage.
So, if you want to protect yourself, keep your idea to yourself at this stage.
What do I have to demonstrate to get to the next step?
Above all, the NFL wants business partners with financial resources and a proven track record in business. And even they must prove themselves further before getting a license agreement.
For example, you must have at least three years of manufacturing experience and the proven ability to pay approximately $100,000 per year in royalties. This is not a nickel and dime business!
What financial information must I provide to the NFL?
O.K, if you are not deterred, yet, here is what you must gather: Two years of audited financial statements or corporate tax returns, you firm's Annual Report, and credit references from a banking institution.
And this is for starters. But if you think you have what it takes to do business with Jerry Jones and his friends, get started and good luck!!
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