Written by attorney Whitney Evan Peterson

What is a Trademark and How Do You Acquire and Protect One?

This guide will inform the reader as to the general nature of a trademark, how to identify and choose one, how to acquire protection in a trademark and identify some issues to watch for in protecting a trademark once acquired.

Additional resources provided by the author

For more information on trademarks and for instructions on how to file for trademark protection in the United States, visit

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