1. CEOs should accept responsibility for leadership.
2. CEOs need to develop vision.
3. Put a value on values.
4. Be good for something other than your core business.
5. Expect and promote excellence in the organization.
Standards and Ethics
6. Set lofty standards.
7. Influence other companies to do good.
8. Engage public policy responsibly.
9. Reject and report bad behavior.
10. Admit and correct your own mistakes.
Governance and Accountability
11. Respect shareholders.
12. Do business in the sunshine.
13. Hold directors to their duty of care and loyalty.
14. Handle money prudently.
15. Self-regulate, audit and report to public.
Conduct and Best Practices
16. Create a company code of conduct.
17. Build your own best practices.
18. Create an advisory board.
19. Be open to thought leadership.
20. Allow external assessment/evaluation.
Employees and Workers
21. Do right by your employees.
22. Promote dialogue.
23. Commit to compromise.
24. Nurture leadership from below.
25. Be not above the fray.
26. Gain favor with globalism.
27. Abide by international norms.
28. Uphold human rights.
29. Embrace the environment.
30. Avoid corruption.
31. Support local communities.
32. Become the champion.
33. Market responsibly.
34. Engage critics.
35. Give the community a role.
Inclusion and Diversity
36. Do not discriminate.
37. Promote inclusion / diversity at all levels.
38. Develop strategic alliances.
39. Establish a diversity advisory council.
40. Tie compensation to progress on diversity and report the results.
41. Lead the way in philanthropy.
42. Sponsor scholarships, fellowships and awards.
43. Establish a development fund.
44. Bolster the corporate foundation.
45. Encourage social innovation.
Government, the Law and Public Policy
46. Partner with government.
47. Follow the spirit of the law.
48. Mediate, arbitrate, negotiate.
49. Litigate as last resort.
50. Encourage civic involvement.
Consumers, Customers, Clients
51. Respect your customers.
52. Advertise with care.
53. Protect consumer privacy.
54. Allow for ample redress.
55. Be kind to the least of these.
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This lawyer was disciplined by a state licensing authority in .
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