Social Media Policy Risks
Creating a social media policy does not need to be expensive nor time consuming, however it is a legal document so you should have a licensed attorney knowledgeable in the latest social media legal developments guide you. Social media policies must be well planned and carefully worded.
Risk categoriesA social media policy must consider both internal risks posed by the social media use of an entity's members, and external risks posed by outsiders discussing the entity's products, brand, or reputation. The document itself must also be legal. Demanding too much in a social media policy can violate rights of those subject to it and could itself invite lawsuits.
Examples of internal risks.Damage caused by the informal tone of social media.
Transparency in endorsements to comply with FTC regulations.
Ownership of social media accounts and content.
Leaking of confidential information and trade secrets.
Examples of external risks.What to do when inaccurate or private information goes viral on social media.
How to respond to brand damage on social media and who is authorized to do it.
Misleading customers with social media activity by the entity itself or members on their own.
Which social media websites are authorized to be used and in what way.
Legal risks that must be considered.Infringing on member rights with the social media policy.
Reporting requirements that are too broad.
Reactions to social media discussions of workplace conditions that could violate the National Labor Relations Act.
Demands for passwords and social media access in the employment process.